3Jul2012
Prototyping - keeping it simple
The prototype looks great but I would just like to make a small change to the header.
5Jul2011
Branding versus SEO in financial services
A common problem amongst financial services is the angst between the internet marketers and the brand managers. Brand managers are interested in preserving the emotive, raw feeling a brand has developed over many years and translating that online..
18Mar2011
Future of Social Media and eCommerce
With more and more Internet users spending the majority of their time on social networking sites, e-commerce providers are looking for ways to integrate this into their own sites.
21Feb2011
Can You Even Make A Good HTML Form Anymore?
HTML forms have always been a secret little enjoyment of mine. While many user interface designers die a little inside every time they have to turn 300 questions into a simple two-step online form, I relish the opportunity.
8Feb2011
Generating revenue through digital magazines
Online documents have come a long way in recent years. Day to day, we have relied on the humble PDF – the rock of the publishing industry which has remained virtually unchanged since the early 90’s.
7Feb2011
What you need from your web design company
Picking the right design / development company is essential to ensuring quality work is delivered.
27Jan2011
Twitter starts testing its own ‘self-serve’ ad platform
Just as Google lets/requires its advertisers to manage their own ads, so too is Twitter moving in this direction.
7Jan2011
The rise of the mobile internet
Look up next time your on the train/bus and just see the number of people interacting with their mobile phones and hardly anyone reading the traditional print media.
25Nov2010
The link between website scope, budget and timeline.
There are three key variables to a website project: scope; budget and; timeline. Understanding this will make your project run a lot smoother.
22Nov2010
Social Media is Here to Stay
If you think social media is just an overrated bewildering fad that will go away, here are some trivia’s to consider.
15Nov2010
What is Chromium OS...?
Last week I installed the beta version of Googles new operating System on mac via VMware. The installation was extremely fast; I initially thought I had done something wrong.
21Sep2010
Why create a Facebook home page for your site?
Fan pages have become the next big thing for small and large business, but have come with mixed reviews. Facebook has overtaken other social medias sites such as MySpace who believed Facebook wouldn’t last. But it did and now as a business owner you cant ignore the impact having a fan page will have on your business.
9Sep2010
What will you do for $5? Fiverr.com has the answer
The social web and it's little $5 perks. A quick look at Fiverr.com
11Aug2010
Yopinion launches just in time for 2010 election
Wiliam are proud to announce a new website launch! Yopinion is a website for sharing your opinion on politics, social issues and other prevalent issues in society.
18Jun2010
Joe Lieberman wants to kill your internet
Just when we were convinced that Senator Conroy had a monopoly on Internet Policy Crazy, along comes American politician Joe Lieberman with his proposed “Protecting Cyberspace as a National Asset Act of 2010” bill.
11Jun2010
Social Media accounts grouping – One app to rule them all
Many people have more than one social media account out there. With so many services offering different features and/or geared towards different facets of your life why restrict yourself to just one.
4Jun2010
Three mistakes in web projects
For any decision maker considering investing in a new or upgraded website, avoid the following common mistakes.
2Jun2010
A small discussion on user research & testing
his week, Wiliam is making a presentation to the students of Billy Blue School of Design to help explain the importance of user testing and user research. In the presentation we used the subheadings ‘why, who, what and how’ in regards to implementing user research and testing.
12May2010
Who Do You Test in User Testing?
When it comes to web design, usability testing is very important. Whether it is in pre-production, during production or looking at the final product, user testing can help make small but big changes to how your target audience views and uses your site.
7May2010
Legal websites from a NSW perspective
Many legal websites are unreliable. Below are listed three websites that have reliable information, but also have other positives and negatives for the Australian (NSW) user.
5May2010
Adding the right touch - understanding touchscreen design
Designing a touchscreen application is much different to how you would design a website.
23Apr2010
Life's a pitch
There has been a long tradition (and expectation) of agencies, (advertising, web, marketing, whatever) to compete against each other in a competitive pitch. To win big clients and to prove it is worthy, there isn’t much an agency can do about it. Either pitch, or move on.
9Mar2010
6 issues each business needs to consider
As economic conditions seem to improve many businesses need to consider the next steps. Taking advantage of the improving conditions is obviously being deliberated across Australia.
15Feb2010
Treating your proposed web firm with decency
A small rant looking at why it is important to be upfront with your request for proposals when starting a web project.
29Jan2010
How to lose friends and alienate customers
A quick look at how automated support responses can be annoying, even by the big boys.
8Dec2009
How may RSS feeds is enough?
Once you get into the habit of subscribing the number of feeds quickly starts to build up. Then there is just not enough time to read all the information.
28May2009
Web Development in a School Environment
James Mitchell-Clark @ Wiliam work experience talks about web development in a school environment
27May2009
Do you have time to be social?
There are plenty of stories of businesses that have created social networking profiles, displayed a flurry of activity for the first couple of weeks, and then, when they didn’t get instant results, abandoned those profiles. Just as it takes time to develop social relationships with new friends, so, too, does it take time to develop business relationships with new customers.
12Jan2009
Extending Word Press with Plug-Ins
Word Press is a very popular platform for hosting your blog. While Word Press offers a wide range of publishing features out of the box, there are numerous free plug-ins available to extend the platform. Here are several you may want to consider if you are want to get the most out of your blog
9Jan2009
Online Trends for 2009
As 2008 comes to a close the focus shifts to 2009 and all the possibilities this year holds. While no one knows what the future will hold with 100% accuracy there are several trends that you are likely to see in the near future.
9Jan2009
Your New Year’s Resolution for 2009
The New Year is here. You may have made resolutions in your personal life but have you made any resolutions for your business? Here are a few you may want to consider adding to your list:
4Dec2008
Five Reasons to Add a Forum to Your Site
Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.
27Nov2008
Your Blog’s Domain Name
How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?
27Nov2008
Using User Generated Content
When you need to increase your search engine optimisation, few strategies can ensure a wealth of frequently updated content like user generated content can.
27Nov2008
Why You Should Develop an Online Widget
You have probably heard the term Widget used more and more these days, but are you still left wondering what a widget is or why you should jump on the widget bandwagon?
27Nov2008
What is a tag?
You’ve probably heard of tags being used on websites and blogs. In case you’ve never noticed them, you’ll find a list of tags at the bottom of each of our blog posts. You may wonder what purpose these tags serve.
17Nov2008
Building RSS Subscribers
If you maintain a website, blog, or other content source that can be syndicated via RSS feeds then you have probably kept a watch on the number of subscribers your content has at a given time. There’s little doubt that no matter how many subscribers you have presently, you can always use more.
26Sep2008
Should You Consider Social Bookmarking Links?
Is social bookmarking more than just a convenient way to access your bookmarks from any computer or can it be harnessed to drive huge amounts of traffic to your site?
24Sep2008
Untapped Potential: Web Presence for Small Business
Are you among the majority of Australian small business owners who have no web presence at all? This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.
17Sep2008
Refreshing Your Website Design
Have you reviewed your web site lately? If your site is at least a year old you may want to consider updating the design of your site. There are several reasons to consider an update:
16Sep2008
Online Marketing for Christmas
Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.
15Sep2008
Adding Paid Search To Your Marketing Mix
Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.
6Aug2008
Recycling with City of Sydney Council
As part of Wiliam’s ongoing work for the City of Sydney Council, we recently worked on the Zero Waste website. Zero Waste is an exciting initiative that aims to give people ideas on how to consume less and really think about how waste can be a valuable resource.
1Aug2008
Affiliate Marketing - Should you be considering it?
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
28Jul2008
Online Competitors - Who are they?
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
23Jul2008
Increasing Email Subscribers
Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.
18Jul2008
Strategy for Writing Blog Content
Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.
17Jul2008
Publishing Your Website Offline
It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.
16Jul2008
Get your staff blogging!
Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?
15Jul2008
RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It
Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...
15Jul2008
Running Urchin VS Google Analytics
We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.
14Jul2008
Do you have a Purple Cow website?
This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?
11Jul2008
Using competitions to drive traffic
Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.
10Jul2008
Coupons for Ecommerce Sites
How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.
9Jul2008
Social Networking - Trend or Fad?
Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite... A business must identify the fit between their target audience and their chosen method of communication.
9Jul2008
Tactics: Improving your Bounce Rate
Once a customer launches a website, the first question is usually; “How do I know it’s successful?”
8Jul2008
Website-to-CRM lead automation
One of the requests we are receiving more and more is to engineer the ability for our clients to have their web generated leads directly added to their Microsoft Dynamics CRM(Customer Relationship Management) software, Salesforce or other CRM
2Jul2008
Twitter – Maximizing its Potential for Business
Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.
2Jul2008
Decluttering Your Website – When Having it All is Too Much.
One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn’t resonate with the online audience – in fact, it can drive them – and their business - away.
1Jul2008
Applications for the 3GiPhone
With the recent launch of Apple’s 3rd Generation (3G) iPhone, many of our customers have been interested in discussing in-house applications for it. With download speeds that near those of WiFi and several design enhancements, using the new iPhone as a way to engage customers with free content is a very attractive marketing option – and companies want to be quick to take advantage.
30Jun2008
Embedding PowerPoint into your Website?
PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?
30Jun2008
Linkedin for Business
While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.
12Jun2008
Blog Ideas to Drive Traffic
There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.
12Jun2008
The Tiered Approach: Who Social Networking campaigns reach – and who they don’t
Building social networking strategies is necessary for successful online marketing. However, as many companies are finding – one size doesn’t fit all.
12Jun2008
Building your website’s traffic strategy
The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.
3Jun2008
Increasing pages per visit
What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.
3Jun2008
Spending on Web 2.0
Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.
29May2008
Content vs Design
Ask an experienced website designer which comes first - content or design. The answer will be clear and decisive; in the online world, an effective website’s design will always serve the content.
29May2008
Outsourcing Your Website Design
The web designers at Wiliam are often called on to design the “look and feel” of corporate websites, even with companies that have in-house development teams. Why? And is that kind of outsourcing for you?
16May2008
Getting the word out; SEO for PDF Files
A great way to add value to your customer’s visits to your website is to offer content in the form of .PDF files. The acronym stands for “Portable Document Format” and represents an Adobe PostScript file.
14May2008
Use Mapping to help customers find you
Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!
14May2008
5 things every Real Estate website needs
So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.
5May2008
Preparing Content for website development projects
There are typically three scenarios under which content is made available to a web design and development firm during a website project.
23Apr2008
Google Mini Search
Search is important on the Internet, shouldn’t it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.
23Apr2008
Why You Should Optimize Your Website for RSS
Like a newspaper or magazine gathers articles for readers, Internet denizens have taken to using programs that collect dynamic content of their favourite sites. This allows them to do create a single page that scans a list of websites to either previews fresh content or even provide entire articles.
23Apr2008
Building A Website Marketing Plan
A website marketing plan is your roadmap to long-term success. It’s a highly detailed, well-researched document that sets goals, provides directions, and defines the website’s strategy over time.
23Apr2008
5 Ways to Go Green With Your Website
Earth Day and other initiatives build awareness of how we can work to save resources, reduce waste, and recycle what is already in use. As you build and develop your company’s website, here are some ideas to ‘Go Green’.
17Apr2008
SEO, web content strategies, blogging and link buidling
However, frustrating as it may be for most of our clients before they come to Wiliam, so few people in this industry, let alone generally, have any idea about how to use content, link building, SEO and targeted copywriting strategies together to take their website and subsequently their company to the next level online.
9Apr2008
Has Social Networking blurred the line between Blog and CMS systems?
We are starting to see a convergance between Content Management Systems such as Sitedock and Blog systems such as Wordpress driven by a need to leverage social networking to achieve a greater market share.
31Mar2008
How often should you blog?
Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience.
26Mar2008
Namesqueeze Pages, Could they work for your company’s site?
When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.
17Mar2008
Search Engine Optimisation and Marketing
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.
17Mar2008
Getting the most from Google AdWords
The buy-in for Google Adwords can be very low and yield massive results. This is the allure that has made their Pay Per Click (PPC) campaign so overwhelmingly popular.
17Mar2008
Developing an Online Advertising Plan
A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.
17Mar2008
What is required to brief a web development company?
When engaging a web designer for your online presence, there is certain information you can gather that will help build success.
15Mar2008
Search Engine Optimisation & Marketing
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.
13Mar2008
What can microsites offer your corporate website?
Could a microsite be right for your company website? They provide a powerful online advantage when used well.
13Mar2008
Why A Facebook Application is Good Marketing
While marketing firms hunt for new methodologies to target specific demographics, the members of Facebook almost obsessively self-define. This results in an abundant, well-articulated and international pool of potential customers.The question is how to reach them. The answer is by building a Facebook application.
10Mar2008
10 complaints the customers have about the design of corporate web sites
Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.
31Jan2008
Choosing the Best Domain Name
Choosing the best domain is something that our clients constantly ask us about. Here at Wiliam we regularly work on both new product sites and new web start-ups so having the right domain name is essential. So, with that in mind, here are some recommendations and things you should consider before clicking the purchase button on your next domain name.
24Jan2008
Spying on your competition
Irrespective of what sort of business you're in, it pays to know as much about your current and potential competition as you can.
18Jan2008
Daft Punk
Vince from our web development team noticed that our Facebook Application was being used by Daft Punk.
18Jan2008
The best Web 2 jQuery javascript plugins
The best plugins for the jQuery JavaScript library for your websites.
17Jan2008
How Persuasive is Your Website?
Creating a website requires a customer-centric focus and a strategy that works towards ensuring your customers maximise their time on your site.
13Dec2007
Facebook Platform Opens Up
As one of just a handful of Australian few web agencies specialising in Facebook Application development our technologies team were glad to see this morning’s announcement by Facebook that they will be opening up the platform even further.
4Dec2007
Top 10 SEO Best Practices from our Melbourne team
We’ve mentioned it a couple of times in previous blog posts, Search Engine Optimisation is the sum of many parts. In order to generate the maximum results from your SEO campaign, it is very important to streamline certain aspects of your online presence. Here are the top 10 SEO factors according to Wiliam’s Melbourne search team...
4Dec2007
Web Design Melbourne Style
In any creative job, whether it’s copywriting or web design or whatever, you can find yourself lacking instant inspiration. Ask any web designer or creative artist, they’ll probably have a couple of “hit the wall” stories.
19Nov2007
SEO Best Practice - 301 redirect and canonicalisation
Successful search engine optimisation is the sum of many parts, and touches on many aspects of the web development and design process. Increasing findability is key.
19Nov2007
Get the Goss – With Fox8’s Gossip Girl Facebook Application
Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.
16Nov2007
Email Deliverability
Email marketing, email deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient.
8Nov2007
Wiliam: A Smart Company!
Wiliam was a-buzz this afternoon when a great article about our web design company and Managing Director- Robert Beerworth, was published on SmartCompany.com.au.
2Nov2007
Can you Google My Space?
In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.
25Oct2007
Facebook; Windows of Opportunity for Microsoft
Facebook and Microsoft today announced a deal that could potentially revolutionise social networking. Software goliath Microsoft has signed on to invest $240 million into the social networking portal – currently the ninth most visited website in the US (according to Hitwise).
25Oct2007
Google PageRank drop affecting sites all across the board
The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.
23Oct2007
Online Lead Generation 2.0
Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.
22Oct2007
Wiliam`s Pink Ribbon Breakfast
With breast cancer rates increasing dramatically from 5,000 a year to 12,000, Wiliam staff felt it was vital that we band together for Wiliam’s Pink Ribbon breakfast - to demonstrate our continual support and raise funds for crucial funds into breast cancer research.
12Oct2007
Benefits of RSS advertising
Why RSS advertising? Users are subscribing to RSS Feeds thick and fast - making RSS advertisements easy to track and effective in enabling organisations to measure success. It’s reasonably low-cost and can generate higher click-through rates than most forms of online advertising.
10Oct2007
Wiliam supports Pink Ribbon Breakfast
Over the last 8 years, Wiliam has worked hand-in-hand with the National Breast Cancer Foundation as their digital agency. Wiliam will continue to support the NBCF, who strive to shed light on this serious epidemic that affects one in 8 women before the age of 85.
5Oct2007
Top 5 Most Recommended Facebook Applications
More than 50 percent of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people’s lives. Undoubtly creating your own business branded Facebook Application is an extremely powerful online marketing commodity.
4Oct2007
Election 2.0
The massive growth of Web 2.0 has transformed the internet into a 2 way user generated phenomenon - and is now host to new wave of interactive election coverage.
3Oct2007
.NET and Data Modeling
When a web development agency approaches a new website implementation on behalf of a client, they must bring a surprisingly wide set of expertise into play. Web site development is not just about programming or visual design
3Oct2007
Database Driven Web Site
Database development is a significant part of contemporary web design and development. Web sites that contain significant functionality – such as membership profiles and dynamic personalisation – often require data-design know-how.
3Oct2007
Lead generation - converting sales leads
Lead generation continues to be one of the main concerns for B2B (Business 2 Business) websites. According to statistics, users spend just 8 seconds scanning a web site landing page before leaving or deciding to explore further.
3Oct2007
What is Pay Per Click Advertising?
Pay Per Click is an online advertising format that that allows you to buy your way to the top of search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed.
19Sep2007
Top Five Tips for Choosing a Web Developer
There are several factors you need to consider when choosing the right web developer for you. Look at the web developer’s capability to construct the right web site in-line with your product, technical and artistic talents and coding skills that allow for search engine optimisation.
17Sep2007
What is Social Search?
Welcome to the next era in social media – social search. Social search is a basically a search engine that generates results corresponding with other users' interests based on social bookmarks, voting, tagging, news, pictures, videos and basically any activity of other likeminded users.
17Sep2007
How to put the B in Buzz Monitoring
Statistics state that 45 percent of users online have created content. Web 2.0 has revolutionised the internet, highlighting the importance of user generated content because it essentially allows users to have a substantial input to your organisations branding.
14Sep2007
Wiliam and educational web development
Wiliam recently designed an educational platform to provide interactive learning for Skwirk Interactive Schooling. We combined our skill, knowledge and understanding of the importance of education and used it to build an innovative solution.
14Sep2007
Wiliam Guide 101: Why should we care about SEO?
When people hear the term ‘SEO’ they immediately shift in their seats. It sounds awfully technical. Is it just ‘super-highway mumbo-gumbo’ created by tech’s to confuse us mere mortals? Or is there a scientific art to it?
6Sep2007
Combining video content with SEO
As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.
5Sep2007
What does web 2.0 mean to my business ?
Trends are fantastic and the internet has taken hold of the iconic web 2.0 phenomenon like the drop-shadow of an e-Fish to Water; luckily for web design firms across the world, a new era of web 2.0 design and web 2.0 development has ensued.
3Sep2007
The benefits of blogging and its acceptance as a form of mainstream media
There has been growing acceptance and awareness of the terms blogs and blogging. An article on Tech.Blorge.com revealed that 80% of Americans are aware of blogs and visit blogs on a regular basis.
29Aug2007
Social Networking, how advertising is bringing in the profits
A report from eMarketer outlined the predicted increase in advertising revenue generated by social networking websites such as MySpace and Facebook. MySpace recorded an annual profit of $440 million for the year ending on June 30th.
29Aug2007
Top 5 Tips for Social Bookmarking
Optimise your web site using the top 5 tips for Social Bookmarking.
29Aug2007
What is User Generated Content?
Featuring User Generating Content on your website strikes a direct connection with your target market.
27Aug2007
Facebook Social Media Optimisation
Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.
23Aug2007
Online eCommerce on the rise!
An article published on The Register ‘UK eCommerce breaks the 4 billion a month’ detailed the 80% increase in online sales in the month of July compared to last year, according to a study by IMRG.
15Aug2007
It`s not what you say, its how you say it - automotive online gets personal
In today's competitive marketplace, standing out from the crowd is raher difficult, so how do you stand out from the crowd? Go back to basics and look at how you communicate with your customers more than what you communicate to them
15Aug2007
4 Things to Consider When Delivering Online Video Content
Online video content offers great opportunities for companies to deliver to users a rewarding and engaging experience. With the continual uptake of broadband users it is a known fact that online video streaming and online video viewing will continue to rise.
10Aug2007
Social Networking, Web 2.0 is it Dangerous for School Children
A recent article on techdirt Shocker: School Boards Notice That The Internet Isn’t Dangerous outline that much of the political hype and the passing of the new Deleting Online Predators Action (DOPA) is an exaggeration of the threat the internet poses on school children.
27Jul2007
Gadget Guy TV Launches, Online Video Advertising On The Rise
Last week Wiliam Web Design and the Gadget Guy launched Gadget Guy TV, featuring a comprehensive archive of all appearances of the Gadget Guy and special online only videos this website is an example of the growing trend of online videos and online video advertising.
18Jul2007
Web 2.0 paves the way for Citizen 2.0
Web 2.0 is shaping the next generation of Consumer. Meet Citizen 2.0 - the most connected multi-taking generation ever.
5Jul2007
Email Marketing, increasing click-through rates
A recent article Button Vs. Links: Which Is The Call-to-Action Hero? interpreted several different online surveys and queried top online retailers in an attempt to draw conclusions between the use of buttons or links in an email as the primary call-to-action.
2Jul2007
Web Design, Social Networking the Great Divide
An article on BBC News, Social sites reveal class divide illustrated that just like the real world, social networking websites are showing signs of social divide, class and societal values.
22Jun2007
Apple`s Safari 3 Browser for PC - First Impressions
With the hot news of Apple releasing Safari For the PC, we take a look at how this new browser performs against the market leaders.
21Jun2007
Online Travel Websites
A recent article Online Travelers Bargain-Hunt on the Web detailed some interesting statistics on internet-using travelers and their behaviour online.
6Jun2007
Australian Political Blogging and the Benefits
In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?
25May2007
Online set to take the title this year at local dealer level
There is no doubt about it, 2007 is set to be a monumental year for Automotive online, a year that sees the end of the traditional, a year that sees the crowning of a new king.
22May2007
Why is Web 2.0 important for corporate websites
A recent article in the SMH titled It’s web take 2.0 confirms what we have been telling our clients for a very long time. When considering your next web design project or the upgrade of your current website, it is important to keep in mind the differences and advantages of a Web 2.0 website.
9May2007
web 2.0 websites outsell salespeople
Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.
8May2007
10 tips to developing a successful intranet solution
<br><br>The best strategies for developing an intranet solution become less and less clear the bigger the organisation becomes. The evitable intranet project that is correctly undergone by most large organisiations in an attempt to improve efficiency, is patched together in a scattered manner with different divisions creating their own areas and little coordination or experience.
8May2007
Email Marketing Survey, how to make campaigns more effective
What are the latest statistics from the Internet Retailer Email Marketing Survey and the techniques to improve the effectiveness of your next email marketing campaign
7May2007
Design and Development of a Web 2.0 classic
Wiliam has just lauched it's new website, built using cutting edge Web 2.0 technology, combined with truly breathtaking designs.
7May2007
Website design for a growing Chinese Audience
Similarly to many Asian countries, the Chinese audience loves highly interactive websites and web 2.0 functionality allowing them to be more involved in the website. Examples of such features and functionality include blogs, forums and the ability to rate products and send information to their friends.
4May2007
Best New Technology Gadget Guy
Gadget Guy wins Sun Microsystems IT Journalism Award for Best New Technology Title 2006
2May2007
Choice Food for Kids Launches
Choice launches its new ‘Food For Kids’ website designed and developed by Wiliam, the Food For Kids website provides reliable, reviews and expert advice on popular foods amongst Australian kids.
30Apr2007
Top 5 things to consider before you contact a web design firm
For many clients starting a web design and development project is often stepping into unknown territory. This article discuss the keys things to consider before contacting a web design firm to not only save time and but to ensure the overall success of the project.
29Apr2007
Web 2.0 it is the Future
An article in ZDNet titled Cisco CEO sings praises of Web 2.0 future confirms that Web 2.0 is definitely the future and John Chambers CEO of Cisco is ‘betting his business on it’ (ZDNet).
25Apr2007
Designing a Web 2.0 Website
A recent article Web 2.0 how to design style guide illustrated some very good examples of design elements that form the Web 2.0 design trends. The following articles discusses some the of elements and examples of their application within Wiliam’s client projects.
20Apr2007
Automotive online steps up a gear as traditional media struggles to find first
As manufacturers and dealers alike continue to allocate huge budgets to ‘traditional’ channels of marketing communication, they still fail to notice the writing on the wall. Capgemini reports that reliance on print advertising as a source of information when researching a vehicle purchase dropped by a further 7% to that of 2005 , while online sources of information continued to increase in their significance to the buying process, securing 4 of the top 5 spots in the survey as a point of research. <a href="http://technorati.com/claim/x53dkyjizh" rel="me" class="hidden">Technorati Profile</a>
13Apr2007
Search Engine Optimisation, could vertical search engines be the answer
A recent article written by Jason Prescott Find Your Niche with Specialised Search discusses the opportunities for businesses to find its place in vertical search engines .
13Apr2007
SEO, sheer number of inbound links doesn't mean everything
It has become common knowledge that part of any SEO strategy is increasing the number of inbound links to your website. However the article A Tale of Two Links Counts truly demonstrates that simply having many inbound links is not enough.
12Apr2007
Email Marketing Solution That Works
An recent article Email Marketing Still Works referred to a recent Forrester report that confirms that email marketing is still an effective tool.
11Apr2007
Gadgets and Sidebars
The new Vista Gadget and Sidebar technologies bundled with Microsoft Windows Vista are available to third party developers to build Gadget and Sidebar offering of their own.
5Apr2007
Web design for maximum conversion
One of the key goals of a website for businesses is to engage users and to maximse the conversion rate. A conversion of a visitor can be many things, some examples include newsletter opt in, sales enquiry or document download.
4Apr2007
Microsoft’s 3D Revolution
There are several technologies which work in concert behind the scenes to provide the eye catching enhancements to Microsoft based application and Web site interfaces.
3Apr2007
Google – the ‘Democratic’ Multi Billion Dollar Ad Machine
In a recent article in BusinessWeek, reporter Robb Hoff provides a sweeping and well informed overview of the state of Internet advertising as in the hands of Google Inc.
2Apr2007
What (use) is a Vista Gadget?
Most frequent Web users are familiar with the Google sidebar and Google Gadgets – even if we have not installed them then we may have seen them.
2Apr2007
Vista – user friendly technology
The new Microsoft Windows Vista graphical user interface (GUI) offers some significant advantages and improvements over previous versions of the operating system. Wizards for performing common tasks and configuring the desktop and its applications are more streamlined and intuitive, and application interfaces are generally better appointed and easier to work with.
2Apr2007
Sleepy and green - Vista runs environmentally cleaner and financially cheaper
In a recent press release, Microsoft revealed that the latest version of the Windows operating system can help reduce power consumption and waste for individuals and corporations.
30Mar2007
Link wisely for a better rank
Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.
29Mar2007
Competing for the Search Space’
In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?
20Mar2007
We’re here for the long haul – the changing face of Web Services
Complacency is a killer when it comes to retaining your competitive position online. The past 18 months has seen a significant increase in the adoption of technologies and techniques that only last year, were perceived by some as “never going to catch on”.
16Mar2007
Viacom Sues Google over Web 2.0 Copyright Infringement
As if to highlight the difficulties faced by handling copyright in the new content publishing frontiers of the Web, and especially Web 2.0, Viacom – the owner of MTV and US cable favourite Comedy Central – is suing Google and its subsidiary Youtube for US$1.3 Billion over copyright infringement1
9Mar2007
Broadband Applications
A recent Sydney Morning Herald article reports that David Kirk, in launching Fairfax digital’s new Brisbane based on-line news service, brisbanetimes.com.au, issued a challenge to the telecommunications industry to make broadband more affordable and better performing.
9Mar2007
Real Estate Sites
In a recent article in the Australian Financial Review, the CEOs of two new on-line real-estate advertising websites described new approaches to offering real estate for sale on the Web, as they enter into competition with a swathe of existing on-line real estate portals.
9Mar2007
Corporate Blogging
Corporate blogging is where CEO’s, industry experts, politicians and ‘C-Level execs’ meet on-line with industry and political stakeholders, and customers and the public. There is debate in leading economic forums and journals about the implications of blogging for industry heavyweights, but the effectiveness of corporate blogging as a form of indirect or viral marketing – marketing that perpetuates itself based on user or customer interest – seems little in doubt
7Mar2007
Web 2.0 – Serious News
Truly interesting text-based Web content has to come from an intelligent, human source. Weather satellite feeds and location Web cams not withstanding, text content is still the mainstay of the internet (although video offerings are starting to make a very significant contribution), and inputting it is still a data entry task – even with the best input systems.
7Mar2007
Education and Web 2.0
What kinds of content will be seen on the Web in the future? What about free face-to-face education offered to every school age child in every society, on-line?
7Mar2007
How evolving content management technologies helped facilitate Web 2.0
As an erstwhile Web developer and Web software engineer (and now occasional ‘hobbyist’), I can remember some of the content management solutions on offer in the mid to late nineties.
7Mar2007
Microsoft Web Based Applications
Microsoft already offers free software to many users. Developers have been benefiting from the availability of free software and database development tools like Visual Web Developer 2005 Express Edition and SQL Server Management Studio Express Edition for some time now.
4Jan2007
2006: The Year of Social Bookmarking.
Thus with continuing growth in traffic, increased revenue from social bookmarking websites and the overwhelming up take of these technologies by consumers, it is clear that social bookmarking will significantly impact the way we source our news into the future.
12Dec2006
Living with Internet Explorer 7
So, is Internet Explorer a vast improvement, or just another nail in the coffin for Microsoft's browser? A look at the pros and cons of this new browser.
8Dec2006
DotNetNuke 4.3.6 - the Aftermath
Here is part 2 of my DotNetNuke experience. In part 1 I was moaning about how long things took to get up and running. I have now successfully deployed 3 skins to our client, who has expressed how happy they are with their skins. Tops! Here's my findings on DotNetNuke.
7Dec2006
5 Way to Improve the Effectiveness of Viral Marketing
An article written by Thomas Baekal on November 23rd 2006 discussed 7 tricks to Viral Web Marketing. The article gave some helpful tips for improving the effectiveness of viral marketing campaigns. By keeping to a few fundamental ideas and strategies viral marketing can prove to be very effective.
30Nov2006
My take on DotNetNuke 4.3.6
I have been working on a proof-of-concept for a client to be installed in DotNetNuke. The new site was designed, cut up into images, HTML and CSS, and given to me to convert into a DotNetNuke skin (template). Having previously only played with the administrative interface of DotNetNuke, I was faced with the task of installing it on my dev machine and setting up the new portal. Here are some of my findings.
30Nov2006
2006 Email Marketing Trends
With just a few more months to go before the long awaited launch of Wiliam’s new version of Sitecast, I would like to take a few minutes to discuss some of the most common sense, but frequently ignored principles of email marketing.
16Nov2006
Google, Yahoo, Microsoft, Changing the way of Search Engine Optimisation
Since June 2005, Google has created its Google's Sitemaps protocol, allowing website owners to manually submit their pages to Google.
25Oct2006
Web 2.0 and What Youtube and MySpace do differently…
Previously, most web users would only remember the best of websites; put simply, now the best web 2.0 sites remember you.
11Oct2006
Web 2.0: The `Consumerization` of The Enterprise
Technologies such as AJAX, REST and RSS form the technical underpinnings of Web 2.0, the term used to characterize the next generation of Web applications.
11Oct2006
Google focusing on Mac users
Google is slowing development of new software, consolidating what it has, and focusing on the Mac
11Oct2006
Pandora Internet Radio changes the way we listen to music
Pandora Internet Radio works by allowing all of its millions of users to “vote” on a particular song in a playlist, ultimately building a list of artists and songs that you are likely to be into.
4Oct2006
CSS: Floats – the duct-tape of the web
Floats are designed to make designing on the web easier, but they can be both a hinderance and a saviour on the web. Once you've learnt how to handle them, you'll never look back.
22Sep2006
To Zune or not to Zune
There has been a lot of hype going around lately with Microsoft’s soon to launch media player Zune, targeted to compete with the ever so popular Apple ipod. So what features will Zune have to offer the market to break the dominance of the Apple ipod?
12Sep2006
Australians Choose Business Over Sex
According to an article called “In web search, business is better than sex” in the Sydney Morning Herald today, Sex and pornography have been trounced by business and e-commerce as the most popular internet search topics.
3Sep2006
Online Travel Bookings Still Leave Users a Little Lost
The Wotif.com (Online travel booking website) founder and director Graeme Wood was quoted to have said "people seem happy to research and transact online as it is the lowest cost distribution channel available: the travel agents who will succeed are those who find niche markets".
8Aug2006
Firefox Top 5 Addons
With the growing number of Firefox addons we decided to conduct an in house survey on the 5 most popular tools used within the office. Here are the results and some of the reasons why they are the favourites amongst the Wiliam team.
4Aug2006
Online Advertising Increases at the Expense of Traditional Media
With regards to traditional media, he said that it had yet to figure out the convergence of entertainment, media and communications technology and the shifting of the balance of power from those that own entertainment and media to those that consume it.
28Jul2006
Wireless Internet Connections at the Snow
As we embrace ourselves for the snow season what better news to hear besides the extra dumping of snow we have received in the last couple of days then the fact that we can stay connected while we are hitting the slopes. Yes, you heard it Perisher Blue (www.perisherblue.com.au), Mt Buller (www.mtbuller.com.au), and Falls Creek (www.fallscreek.com.au) are in the midst of providing us with a resort wide wireless internet connection.
19Jul2006
Online Banner Blindness
Are banner advertisements effective in gaining the audience attention? A study conducted by Nielson/Norman Group finds Internet users have grown a tendency to avoid banner ads altogether. This has been termed banner blindness.
9Jun2006
Shifting up a gear online
Above-the-line is effective, but it is a given that the majority of car buyers will access manufacturer and dealer websites (several times), prior to purchase. In fact, the web is cited as twice as important as newspapers when it comes to car buying. It comes as no suprise then that Toyota has started to shift its focus online, delivering enhanced services and content to buyers and customers alike.
6Jun2006
Big Brother Broadcasts Live Via Streaming Video
This combination of streaming online media, streaming mobile content and television seems to satisfy what has been labeled the “simultaneous media consumption” needs of today’s youth; the habit of watching three things at once
8May2006
Our Ignorance of technology and blogging
In a recent article in the Weekend Australian Financial Review ‘Ignorance is anything but bliss’, Craig Murray notes that “managers of Australian owned companies have a resistance in general to wanting to know anything about an underlying technology”.
1Dec2005
Pepsi Commercial
This Pepsi campaign goes one step further in its quest to reach their ever evolving consumer by going viral.
6Oct2005
Google and Sun Microsystems partner with OpenOffice
Sun, Google will allow users to download OpenOffice via the Google website and users downloading Sun's java program will be given the option to download the Google toolbar. Will this partnership affect sales of MS Office, or will the usability and the still standing reputation of Microsoft's software draw users to carry on using Office?
29Sep2005
What can the internet not sell?
A few mouse clicks and you have your order delievered to you door step. Could the internet be just about the best medium for buying and selling almost anything?
1Jan2000
Online Video Streaming
"Consumers are hungry for it. Broadcasters are terrified of it. And well they should be - if the internet has its way, broadcast television could soon be tumbleweed in the dust."
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We deliver our promise to clients through 2 focuses:
Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.
Sydney 0420 521 870
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