Wiliam Case Study


BigW is Australia’s largest big box format retailer. And part of the Woolworths family.

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Work closely with BigW on the design and development of, improved user experiences and the development of key functionalities including click-and-collect and online layby.
Ongoing optimisation and improvement to maintain BigW’s lead online.

It is fitting that Australia’s largest big box retailer should have one of Australia’s biggest eCommerce websites.

Where many traditional retailers have been late to develop effective strategies and websites, BigW is the absolute reverse of this.

We've been helping BigW since 1999.

Designed by Wiliam, the BigW website is an ongoing case study in optimisation, improvement and growth. And a great case study in how to keep a website constantly fresh and contemporary.

Along the way, the additional of new and key features such as click-and-collect and responsive menus has pushed BigW further and further ahead of its competition. Indeed, the launch of online layby saw the website win Online Retailers ‘Marketing Initiative of the Year’; a solution planned, tested, designed and implemented by Wiliam.

As eCommerce grows to critical mass in Australia, BigW really is much positioned to be a key player.

Navigation Design E-Commerce website design
Checkout, cart section redesign

Key services provided to BigW

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Accessibility Level 2

Frontend Development

Front-end integration
Cross-browser testing
Integration support


Adaptive, touch-friendly interface
Work with BigW brand team
User Testing
Asset design

Project Management

Dedicated Wiliam project team
Close integration with BigW
Management of UAT


We help businesses, organisations and individuals bring their projects to life.

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060