Dimmi Dimmi

Wiliam Case Study


Designed and developed the Dimmi website and the underlying framework that has successfully booked millions of restaurant seats since launch.

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Project Overview

Significant scaling of the technology and website to support national growth through white-labelling and deep partner website integration.
Chances are that whether you booked it or someone else, you’ve sat in a restaurant thanks to Dimmi.

Originally launched by Wiliam as a widget-based technology and deployed over dozens of key affiliates such as Eatability and Fairfax’s Good Food Guide, the launch of the Dimmi website makes quite arguably the best and most functional online food destination in Australia.

Add to that, significant growth through deep integration with the likes of Telstra, Qantas and Google, Dimmi is the unquestioned leader in online restaurant reservations in Australia. And with hundreds of thousands of members in its ‘frequent diners’ club to boot.

Designed by Wiliam and developed as a custom Microsoft framework, Wiliam and Dimmi have worked closely to deliver a true destination in food and a platform that has driven millions of customer to thousands of restaurants, right around Australia.

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Accessibility Level 1


Unique, scalable, custom architecture
White label solution
Development of extensive web services architecture
.NET 4.5/MVC and SQL2012 framework


Design of booking widget and booking systems
Online brand development
Interface design
User Testing

Project Management

Dedicated Wiliam project team
Ongoing support and monitoring
Close integration with Dimmi
Co-development model


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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060