Compare Insurance Compare Insurance

Wiliam Case Study

Compare Insurance

Compare Insurance is a leading Australian insurance aggregation and comparison website.

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Brand development including artwork and character development.
Strong journey-based user experience.
Touch-friendly, responsive design.
Best-practice eCommerce.

Insurance is what is known as a ‘grudge purchase’; essentially a purchase we don’t want to make.

It goes without saying therefore that none of us want to pay any more for our insurance than we have to. Nor do we want to jump in bed with an insurer that is poor in paying out or rude to deal with.

Or an insurer that will only pay for second-hand parts for our slightly dinged, though very much, first-hand car.

To complicate matters, we’re now increasingly bombarded with ads from super-positive insurers promising that 90% of their customers saved time, money, grief and blah blah blah.

Talk about a grudge purchase.

Compare Insurance is one of Australia’s oldest and leading insurance comparison websites, allowing not only for the direct comparison of insurance quotes, though also allowing for the comparison of real customer reviews.

Good, bad, and ugly reviews.

Reviews of over a hundred different insurers, ranging from car and caravan insurance to pet and income insurance. 

There’s also a call centre, plenty of tips and guides for buying insurance as well as some great social content to make the whole experience slightly less… insurance.

If you don’t use Compare Insurance before you purchase your next policy, there is a 90% chance you will not save time, money, grief, and... you get the point.

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Key services provided to Compare Insurance:

Strategy and Data

Business Analysis
Competitor Analysis
Rapid Prototyping
Business Mapping


Information Architecture
Rapid user testing
Accessibility Level 1

Frontend Development

Extensive browser testing


Develop and implement new online brand
Responsive, touch-friendly design
Character (cartoon) design
Asset design

Project Management

Dedicated Wiliam project team
External development support
Ongoing support and maintenance
Proposed MVP life-cycle program


We help businesses, organisations and individuals bring their projects to life.

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060