Camera House

Wiliam Case Study

Camera House

Cameras are the quintessential eCommerce product and eCommerce has fundamentally changed how cameras are retailed. Camera House knows that better than anyone.

Visit website

Project Overview

End-to-end eCommerce solution including deep ERP integration.
Integrated daily deals product and complex, configurable ranging capabilities.

Depending on who you ask, the Internet made selling cameras a whole lot easier… or a whole lot harder.

As Australia’s largest retailer of cameras, CameraHouse has led the local retailer market since the launch of its website in 2010.

Through a program of continued improvement and the introduction of functions such as ‘Pickup in Store’ and ‘Daily Deals’, the website has continued to grow as well as growing and supporting the traditional store network.

Here’s to making it easier to sell cameras!

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Accessibility Level 1


Unique, scalable, custom eCommerce architecture
Complex database design
Business and system integration
.NET 4.5/MVC and SQL2012 framework


Best-practice eCommerce design
Online brand development
Asset design
User Testing

Project and Account Management

Dedicated Wiliam project team
Ongoing support and monitoring
Close integration with Camera House
Ongoing MVP development


We help businesses, organisations and individuals bring their projects to life.

Contact us

Connect with us

We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060