Gault&Millau Gault&Millau

Wiliam Case Study

Gault&Millau

Gault&Millau is one of Europe’s most influential and respected restaurant guides.

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PROJECT OVERVIEW

Implement an end-to-end digital, responsive, publishing solution, including interfaces for judges and eCommerce & subscriptions.
Ongoing optimisation, traffic and online marketing programs.

In Europe, so well regarded is Gault&Millau that when referring to a chef, people merely talk in terms of the chef’s Gault & Millau rating.

A number between 0 and 20 which can make or break a restaurant. A number that tells you everything you need to know.

Gault&Millau uses a complex though standardised scoring system, focused more on the food of a restaurant than the service or ambience. The system means that qualified and trained Gault&Millau critics will consistently and impartially score restaurants, removing personal opinion and partiality from the scoring process.

To the extent that Gault&Millau is so focused on the food of a restaurant and not much else, it is regarded as the bible across France and Europe.

And for 2014, they’ve come to Sydney with the launch of the first of their guide reviewing Australian restaurants.

We have a couple of foodies in the team and the opportunity to help launch the guide and its website in Australia was one we jumped at.

The first assignment was a quick one; to develop an invitation-request and PR site prior to the launch of the main Gault&Millau guide and website in November 2013.

The main website is a significant development in itself, though that is for another case study.

Bon appetite. 

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Key services provided to Gault & Millau

Strategy and Data

Business Analysis
Competitor Analysis
Rapid Prototyping
Business Mapping

UX

Prototyping
Information Architecture
User Research and User Testing
Accessibility Level 1

Development

Custom framework
Secure critic interface
eCommerce
.NET 4.5/MVC and SQL2012 framework

Design

Develop local brand guidelines
Responsive, touch-friendly design
Asset Design
User Testing

Project and Account Management

Dedicated Wiliam project team
Rapid turnaround
Coordination of infrastructure
Ongoing support and maintenance


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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.


Sydney +61 (02) 9978 8888

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060