Wiliam Case Study


Designed the new Luxbet website around a new brand, a streamlined user experience and significantly enhanced functionality.


Ongoing optimisation, design, feature development, user testing and analytics.

It’s fast. It’s exciting. It’s all about the competition.

The Internet has completely transformed horse racing and sports betting; real-time odds, exotic markets and the ability to have a punt on a game across town, or across the world.

Luxbet is at the forefront.

Designed by Wiliam, the new Luxbet website provides its customers with a fast, contemporary and feature-rich platform through which to have a punt. Reflecting the new Luxbet and supported by new marketing and user acquisition strategies, growth of the Luxbet website has accelerated to allow it to easily lay claim to being in the top handful of such websites in Australia.

We worked closely with Luxbet on the launch of the new website, coinciding with Spring Carnival 2012.

Since then, we have worked on the continued improvement and optimisation of the website, including the development of a number of new website features and developments.

LuxBet-Join-UX LuxBet-Join-Website-Design
Luxbet website design

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Cart sorting


Front-end development
Cross-browser testing
Semi-adaptive design


Rollout of new brand
Streamline of interface
User Testing
Asset design

Project Management

Dedicated Wiliam project team
MVP lifecycle
Close coordination with Luxbet
Coordinate of external UAT


We help businesses, organisations and individuals bring their projects to life.

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060