Dick Smith

Wiliam Case Study

Dick Smith

Dick Smith is Australia’s leading technology website and it remains at the forefront of contemporary design, user experience and multi-channel integration.

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Project Overview

Major eCommerce solution with deep ERP integration and complex cart capabilities including click-and-collect.
Contemporary design, embedded microsites, best-practice cart and checkout.

Referred to as the ‘Techxperts’, with over 200 stores across Australia alone, Dick Smith bridges the gap for everyday users of technology, across computers, TV, audio, telephones and more.

We’re lucky to have been working with them since 2009 – the year the new website was launched.

A website that two years later won Online Retailers ‘Retailer of the Year’ in 2011.

In simple terms, the Dick Smith website is the benchmark in how an electronics eCommerce website should work; from the ‘lookup store stock’ and ‘click-and-collect’ to the highly optimised cart and checkout process.

Thanks to continued improvement, analytics analysis and design refreshes, Dick Smith remains the leading electronics, eCommerce website and brand in the market.


Information Architecture
User Research and User Testing
Accessibility Level 1


Partially responsive, touch-friendly interface
Work with Dick Smith brand team
Asset design
User Testing

Project and Account Management

Dedicated Wiliam project team
Close integration with Dick Smith
Management of UAT

Frontend Development

Front-end integration
Cross-browser testing
Integration support


We help businesses, organisations and individuals bring their projects to life.

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060