Dick Smith is Australia’s leading technology website and it remains at the forefront of contemporary design, user experience and multi-channel integration.

Project Overview

Major eCommerce solution with deep ERP integration and complex cart capabilities including click-and-collect.

Contemporary design, embedded microsites, best-practice cart and checkout.

Referred to as the ‘Techxperts’, with over 200 stores across Australia alone, Dick Smith bridges the gap for everyday users of technology, across computers, TV, audio, telephones and more.

We’re lucky to have been working with them since 2009 – the year the new website was launched.

A website that two years later won Online Retailers ‘Retailer of the Year’ in 2011.

In simple terms, the Dick Smith website is the benchmark in how an electronics eCommerce website should work; from the ‘lookup store stock’ and ‘click-and-collect’ to the highly optimised cart and checkout process.

Thanks to continued improvement, analytics analysis and design refreshes, Dick Smith remains the leading electronics, eCommerce website and brand in the market.