Global Shop Direct Global Shop Direct

Wiliam Case Study

Global Shop Direct

Global Shop Direct is the original home of exciting, unique, problem-solving products. And we know you’ve bought one.

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Project Overview

Complex, custom eCommerce framework with call centre and ERP integration. Dynamic support for white label, standalone and configurable microsites.
Adaptive design. Business Intelligence. Ongoing optimisation program.

The AbCoaster. The Genie Bra. The Cardio Twister. The Aero Garden. The Shamwow.

They all have one thing in common; they’re all from Global Shop Direct.

The GripGo. Chef Dini. The Snuggie. The list goes on.

eCommerce is a critical channel for Global Shop Direct and the launch of its new Global Shop Direct eCommerce website by Wiliam brings together best practices in design, technology and usability.

Whether on a mobile, a tablet or a desktop, the website delivers on Global Shop Direct’s promise to its customers of product excitement and great customer service; and delivers to Global Shop Direct a website framework for years of growth.

Product page website design Mobile website design

Strategy and Data

Business Analysis
Customer Journey Mapping
Rapid Prototyping
System documentation


Information Architecture
User Research and User Testing
Accessibility Level 1


Unique, scalable, custom eCommerce architecture
Complex database design
Business and system integration
.NET 4.5/MVC and SQL2012 framework


Best-practice eCommerce design
Online brand development
Asset design
User Testing

Project and Account Management

Dedicated Wiliam project team
Ongoing support and monitoring
Close integration with Global Shop Direct
Ongoing MVP development


We help businesses, organisations and individuals bring their projects to life.

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060