Web Strategy
Most recent blogs in the Web Strategy category
12Jan2015
Cart abandonment? Who needs a cart! Recover lost revenue NOW.
Regular readers of the Wiliam blog will have noticed that cart abandonment has been a trending topic over the past 6 months, give or take. There's a good reason for this, and there's nothing I like better than a good yarn about how we've managed to turn around the fortunes of one of our awesome clients.
3Oct2014
Bits and bobs and Google Analytics
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
1Sep2014
Content is still king, but localisation is the trump card
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
20Aug2014
The Today show has scared all the mums at home into using Paypal
All the mums are home at scared of PayPal because of this morning's Today Show's segment on "Stopping Scammers".
22Jun2015
30Apr2015
The unstoppable rise of video content
It’s time to realise that if you’re not using video as a part of your online content strategy, your website is not realising its full conversion potential.
15Apr2015
It's nice to feel appreciated
A couple of months back I published a blog about cart abandonment technologies, and used 'Rejoiner' as a specific example that we had integrated for one of our major clients with tremendous, overnight success. Today I received a heart-felt thank you letter from the Rejoiner CEO himself. Chuffed!
1Apr2015
I 'heart' Hotjar
There's been a bit of buzz about in the Wiliam office about Hotjar. Here's why . . .
6Mar2015
User Research - the missing link
Analytics will only get you so far in truly understanding user behavior and perceptions.
20Feb2015
What’s mine is yours
A simple change in wording from ‘Your’ to ‘My’ is emphasising to the user that this is for them.
5Feb2015
Customer insights, analytics and Micro UX
Today I intrinsically understood the concept of Micro UX.
22Dec2014
A website is a lot like a hamburger
A website has many layers, all important to the overall experience. The difference between an average website and a great website can be compared to the quality of a hamburger.
14Nov2014
A/B Testing Financial Calculators
In this week’s Which Test Won we get to compare two different versions of a financial loan leads calculator.
20Oct2014
How Much Can You Get for a £60m Website Re-Design?
B&Q just launched their new website re-design for £60m. So what are the stand out changes?
26Sep2014
Using Google Analytics Segments
Segmentation has the power to add extra insight to your Google Analytics reporting
26Sep2014
Analytics and Quick wins. Optimising your interface.
If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.
15Sep2014
Adwords or Analytics – which one is best for me?
Google Analytics and Google AdWords are designed to provide you with a complete picture of the customer journey but which one is best?
10Sep2014
How to perfect your cart abandonment emails
In 2013 48.1% of cart abandonment emails were clicked on and from there, 33.3% of these users went on to purchase the product.
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