Natalie Ashes

Most recent blogs by Natalie Ashes

Natalie Ashes Team : Web Production Tags : Technology Common Sense Email Marketing Featured

10 tips for increasing database subscribers with an email popup: the dos and don'ts that actually work

Grow email subscribers three to five times the rate than you're probably doing now.

Natalie Ashes

Do users scroll on mobile?

Heat and Scrollmaps on a mobile home page.

Natalie Ashes

Trapping your audience (and it working) is a sign you’re smart

Do Whitepapers and ebook downloads actually work? Yes they do, if they are good!

Natalie Ashes

What is Hotjar and why am I number 16,936 on the waiting list?

This could be the answer to my analytical dreams. Find out why.

Natalie Ashes

I love you Kogan

A walk through of the Kogan purchasing process. These guys are good and they know it. If you have an ecommerce site these are some leaves I have taken from the Kogan book.

Natalie Ashes Team : Web Production Tags : Web Development Tips & Tricks User Experience Featured

What the eff does Effie say?

Money magazines tips on the best ways to shop online over Christmas. Stay one step ahead.

Natalie Ashes Team : Web Production Tags : Technology Performance Analytics Featured

A quick A/B test of landing pages; a client case study

You'll never never know, if you never never A/B Test!

Natalie Ashes Team : Web Production Tags : Web Development Online Trends User Experience Featured

What I would be investing in in 2015 (the year of the sheep)

A look at where digital is heading in 2015. These are the areas I would be focusing my budget on.

Natalie Ashes

Change your content for Christmas. A quick A/B test case study

If you are selling "gifts" online, you may want to consider changing your copy before Christmas.

Natalie Ashes

Internet Trends 2014

Some interesting stats on the Internet and its biggest hitters from the last year.

Natalie Ashes Team : Web Production Featured

Think it. Build it. Ship it. Tweak it.

Fail fast but learn fast. A look at agile development practices and how it is used in some big organisations like Netflix and Paypal.

Natalie Ashes

How to run a successful meeting

Sometimes you need to go back to the basics. Its easy to forget these when your busy but these may make your life a little easier.

Natalie Ashes

Heat map your videos!

I found a cool program where you can put email call to actions in videos, heat map and customise. And most importantly it features a dog.

Natalie Ashes

Designing around the limitations of our cognitive systems.

The point of looking into the Gestalt theory is that there are inherent traits that dictate how users react to a page. It is important that pages are designed keeping in mind the limitations of our cognitive systems. Putting in a small arrow may simply not be enough to take the user on a journey.

Natalie Ashes

Make your credit card fields look like a credit card.

Example of a credit card input field that looks like a credit card. Seems like a good way to feel secure and avoid field input confusion.

Natalie Ashes

Personalisation for Dummies

The time has come to take on personalisation or get left behind. It can see increases in conversion by up to 300%. The only way to embark on web personalisation (in my opinion) is do it in phases. Below I have outlined the easiest way to test the personalisation waters.

Natalie Ashes

Wiliam does the Hamburger

Do people really know what navigation icons mean? The infamous hamburger navigation gets tested against 4 variables. Here are the results.

Natalie Ashes

What is wrong with the Google Analytics In-Page overlay

Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:

Natalie Ashes Team : Web Production Tags : Web Design Web Development Web Strategy User Experience Featured

The Today show has scared all the mums at home into using Paypal

All the mums are home at scared of PayPal because of this morning's Today Show's segment on "Stopping Scammers".

Natalie Ashes

How to track campaign urls

Be smart about campaigns and start tracking the URLs with Google's campaign tracker. It helps to see which channels convert the best. See inside for details and screenshots on how to set this up properly.

Natalie Ashes

How to track Interests and Demographics in your Google Analytics account

Google Analytics can offer much more than merely popular browsers and common pages on your website. It can tell you about your users, not just what they are doing.

Natalie Ashes

Airbnb launches their new look website

Airbnb's new look site launched last week, it included a complete re-design of every template on their site. That is quite a job for a website with 6,430,000 pages!

Natalie Ashes Team : Web Production Featured

13 interesting website facts you probably didn't know

13 Facts you didn't know about the web. Includes shopping cart abandonment rates, bounce rates, email open stats, mobile stats and more.

Natalie Ashes

Tablet vs Desktop design

Does one design work for the other, or is two designs optimised for desktop AND tablet better for your conversion rates?

Natalie Ashes

Invest in a good website and user registration process. Don't do what Sony does.

Sony software has always been notoriously bad. Seems that their websites and registration process are just as much so.

Natalie Ashes Team : Web Production Tags : Technology Common Sense Website Accessibility User Experience Featured


There are much better ways to stop bots. And they deliver better conversion rates as well. This is what I call a no-brainer.

Natalie Ashes

Find out how Abercrombie and Fitch increased online revenue by 30%. Overnight.

A quick summary of the latest heatmaps results from Click tale. Some tips on how to increase conversion on your site.

Natalie Ashes Team : Web Production Featured

Why are we making long home pages?

A look at the heatmaps of some of our clients home pages.

Natalie Ashes

Google shopping. Tick Tick Tick.

Some background on google shopping, some real examples and how to guide.

Natalie Ashes

How has lead generation changed

Lead generation has changed considerably in the past 10 years and social and online have been the major drivers of the change.

Natalie Ashes

Christmas is near so send more emails and get more money

People naturally spend more money over the Christmas period so take advantage of this.

Natalie Ashes

Does the order of your navigation matter?

We have been A/B testing the order of navigation on our own website and here are the results.

Natalie Ashes

What kind of traffic converts the best?

After analysing a client website, here is how these different traffic sources compare when it comes to conversion.

Natalie Ashes Team : Web Production Tags : Technology Web Development Online Trends Email Marketing Featured

How to get higher open rates from your emails.

Some learnings from Obama's digital team who were constantly A/B testing emails. Here are their findings.

Natalie Ashes Team : Web Production Tags : Sales SEM Tips & Tricks Featured

Are people truly Altruistic? Tips for donating online

Tips you need to know for donating online.

Natalie Ashes Team : Web Production Tags : Technology Web Development Management Featured

How Wiliam uses Jira

The name, JIRA, is a truncation of "Gojira", the Japanese name for Godzilla.

Natalie Ashes

Yellow is the new red

Surprisingly button colour has a substantial effect on the success of a form and fortunately it is an inexpensive thing to test.

Natalie Ashes

How to improve your landing page and website.

Changing your website is futile unless you have the right tracking in place to measure the success of the changes.

Natalie Ashes

Some of the latest results from Visual Web Optimizer. Some of these are obvious but still interesting.

Always lead the user to where you want them to look.

Natalie Ashes

Watermarking digital photos

One of our developers spent time researching the best way to watermark digital photos and this is what he found

Natalie Ashes

Responsive email templates

Over 35% of emails are opened through a mobile device so why are companies only sending out one email?

Natalie Ashes

Increase your newsletter signup numbers

The most effective way to do this is to follow some simple tips and experiment with AB split testing to see which way works best for your audience.

Natalie Ashes

About Us Pages in Web Design

The about us page is not a standard content page so don’t treat it like one.

Natalie Ashes

Mobile site best practices

Mobile browsing naturally means people will absorb less information, instead of pasting all your content from the main website think about dropping elements and changing headings to be more mobile friendly.

Natalie Ashes

Are people really transacting on Facebook?

Ultimately the way you interact with a Facebook page is not the same as how you interact with a web page.

Natalie Ashes

Separating your social media and customer support

If customers have engaged with social media to learn more about the brand and keep up to date with the latest news, you do not want to expose them to endless support and service issues.

Natalie Ashes

Does Paypal really increase conversion?

Yes. If you have an e-commerce site and are contemplating adding pay pal as an option then do it.

Natalie Ashes

Optimising your Facebook app

Wiliam have recently launched a Facebook application called Winkiwoo, where users can print Facebook photos. After going on Living Social and selling almost 15 thousand books at launch, we know too well that the Facebook applications need to be optimised.

Natalie Ashes


Getaway lounge has officially launched last week. This exclusive travel deals site distinguishes itself from the other deal sites flooding the market as it focuses solely on travel deals.

Natalie Ashes

Advantages of using live chat on your website

If you have an e-commerce site the question of utilising live chat is inevitably going to be asked.

Natalie Ashes

Placing cookies on mobile devices

With mobile browsing increasingly growing the need for sites to function properly in the mobile world is critical. This includes cookies used to store user preferences and identify users.

Natalie Ashes

Should you pay people to spread the word about your company?

Spreading the work within the social media community can create an awareness that cannot be replicated. People who “tweet”, “share”, or post positive comments about your business for no advantage are almost certainly doing it for the love.

Natalie Ashes

How to win Facebook fans

In the past few years the “thumbs up” has transformed from a casual gesture between friends to an online declaration of support or agreement to various messages.

Natalie Ashes

Using your social media wisely

More and more businesses today are using social media as a branch of advertising and marketing. The interaction that it offers is unlike any other form of media seen throughout history.

Natalie Ashes

Pay per click marketing, Organic or both?

What should your business focus on? Pay per click, organic search or both? We look at the difference and the pro's and cons

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We deliver our promise to clients through 2 focuses:

Online Success and Project Success. Over 15 years, we have delivered hundreds of substantial and complex projects on time, on budget and to the highest of standards.

Sydney 0420 521 870

Level 7, 140 Arthur Street, North Sydney, NSW Australia 2060