Online Marketing
Most recent blogs in the Online Marketing category
26Jun2015
How's business? Are you on-line yet?
If you're reading this, chances are this blog is irrelevant to you. But it's still interesting.
3Oct2014
Bits and bobs and Google Analytics
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
30Jun2015
Cracking social media: how Facebook decides what is on your news feed.
Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
22Jun2015
4Apr2015
A killer campaign that was almost just another boring form
Forms can be boring. On paper we spend time carefully filling out tiny boxes hoping that the person (or machine) that’s receiving them can interpret our handwriting. Online we hope that our browser can remember enough of our personal information to get us at least half way there. We can’t get away from them but that doesn't mean they have to feel like a chore.
2Feb2015
Coupons; increasing conversion and customer loyalty
Driving sales and customer loyalty has never been easier.
3Nov2014
How to pick the Conversion Cup trifecta
Every day there’s winners and losers in the race to optimise landing page conversion. Here's my guide to the key runners.
18Sep2014
How to make people backup their data in cloud with a creative campaign
Move to the cloud and survive a zombie attack
25Aug2014
What is wrong with the Google Analytics In-Page overlay
Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:
13Aug2014
How the internet and mobile devices are being used in 2014
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
17Jun2014
The email 'Subject Line' sweetspot
Get it right and your email open-rate will be optimal.
7May2014
Find out how Abercrombie and Fitch increased online revenue by 30%. Overnight.
A quick summary of the latest heatmaps results from Click tale. Some tips on how to increase conversion on your site.
31Jan2014
Key tips for retargeting
Retargeting can present a great and effective way to bring previously-visited customers back to your website. It can also look dumb.
24Jan2014
The 10 fast-rising digital buzzwords of 2013
And their definitions, so you don't have to continue to pretend to know what they mean.
26Sep2012
Australia tops the list for digital ad spending per internet user in 2012.
It is expected that in 2016, Australia will reach a whopping $4.5 billion in digital ad spending and online will account for more than one-quarter of ad spending across all medias.
5Sep2012
How to Make Call to Actions More Effective
There is no one-size fits all approach for selecting the highest performers as CTAs tend to perform differently across verticals, making the task even more challenging.
24Aug2012
10Apr2012
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