How to pick the Conversion Cup trifecta

So it’s Melbourne Cup time again! A time of year when it’s all too easy to blow a few bucks trying to guess the magical combination of the first three horses to cross the line. Before you spend hours pouring over the race guide or listening to ‘expert’ mates, why not consider shooting for another type of trifecta that’s easy to pick and whose payouts can be just as valuable.

The best part about this race it that the trifecta is usually almost the same with just three runners making up most of the action.

Every day there’s winners and losers in the race to optimise landing page conversion. The best part about this race it that the trifecta is usually almost the same with just three runners making up most of the action. So just in time for the big race, here’s my guide to the 2014 Conversion Cup.

Relevance

A low landing page bounce rate is a key indicator of form for this favourite. Off season track work has been focussed on ensuring the punters see images of the products/services they were searching for before they find your page and once there ensuring that brand is consistent with the product/service offering.

Value

When the gates opens everyone is on the lookout for Value. Punters need to know your value proposition early and have that message reinforced throughout the running. Value runs best early and is comfortable leading the race round the home stretch.

Call-to-action

A strong finisher but likely to make his move anytime, Call-to-action likes to sit just behind the other runners, often showing intent before storming home to claim the prize. Confidence is his key weapon and he’ll usually draw from the efforts of the other runners before making his move.

Happy punting!