Josh Shardlow

Most recent blogs by Josh Shardlow

Josh Shardlow

Dr StrangeUX or: How I stopped worrying and learned to love the mega-nav

Mega-navs: a force for good or a source of usability destruction?

Josh Shardlow

Micro conversion: why the little things matter

Micro conversion points might not seem like much when considered alone but can make a big difference to your overall site conversion.

Josh Shardlow

Why your site needs a CMS

Not all sites are created equal. Websites that give their owner control over content will inevitably, over time outperform those without.

Josh Shardlow

Goldilocks and the three micro-UX features

How much is too much, too little and just right?

Josh Shardlow

The unstoppable rise of video content

It’s time to realise that if you’re not using video as a part of your online content strategy, your website is not realising its full conversion potential.

Josh Shardlow

Progressive Disclosure

How progressive disclosure can help you in your relationships (and websites).

Josh Shardlow

I 'heart' Hotjar

There's been a bit of buzz about in the Wiliam office about Hotjar. Here's why . . .

Josh Shardlow

Don't be content without content

Developing content early in the prototyping phase of your project is essential for a good design outcome.

Josh Shardlow

User Research - the missing link

Analytics will only get you so far in truly understanding user behavior and perceptions.

Josh Shardlow

Getting started with Card Sorting

Card sorting might be the ideal first step in your next website project.

Josh Shardlow

Where do I start with testing?

Don't get frazzled with the vast array of data available through google analytics. Knowing where to start your analytics journey is just common sense.

Josh Shardlow

How to use behavior flows in Google Analytics

Don't just view top-level user flow information. Cut it back to get real insights into what users are doing on your site.

Josh Shardlow

Project teams, conflict and my new desk

Perhaps there is an 'I' in 'Team' after all?

Josh Shardlow

The Ghost of Christmas Present

One of the signature design styles to arise in web design over 2014 was the Ghost Button.

Josh Shardlow Team : Web Production Tags : Web Development Clients Search Featured

The (ir)relevance of your homepage

Are homepages really that important?

Josh Shardlow

The show must go on . . .

The forward march of the ABC into the digital era can't be stopped.

Josh Shardlow

How to pick the Conversion Cup trifecta

Every day there’s winners and losers in the race to optimise landing page conversion. Here's my guide to the key runners.

Josh Shardlow

Funding your new website

You've got a great business idea and you’re ready to turn it into reality. There’s just one small problem – building a new website can be expensive. Here’s a few ideas you may want to consider when looking to fund your new venture.

Josh Shardlow

Navigation and mobile devices

The navigation menu is one of the most important design elements on any website. Is the mobile version of your navigation any different?

Josh Shardlow

Using Google Analytics Segments

Segmentation has the power to add extra insight to your Google Analytics reporting

Josh Shardlow

A/B vs Multivariate – What’s the best test?

There's more than one way to approach conversion optimisation testing but which way will work best for you?

Josh Shardlow

Adwords or Analytics – which one is best for me?

Google Analytics and Google AdWords are designed to provide you with a complete picture of the customer journey but which one is best?

Josh Shardlow

Lean UX - Why bigger is not always better

Why clients are using a ‘Lean UX’ methodology to define their website purpose and high level architecture.

Josh Shardlow

Avoiding 'change aversion'

Re-launching a new website? Here's a few suggestions to avoid change aversion and alleviate user anxiety.

Josh Shardlow

Defining Scope

Defining a project’s scope is one of the most critical aspects of web project management.

Josh Shardlow

Exploring the Brand Building Pyramid

One of the fastest ways of developing a new brand identity is to build a ‘brand pyramid’.

Josh Shardlow

The Real Problem with Stock Photography

Is stock photography really the root of all evil?

Josh Shardlow Team : Web Production Tags : Corporate Blogging Tips & Tricks User Experience Featured

Things to consider when starting a blog

Take a minute to consider a few factors that may determine if your blog will flounder or prosper

Josh Shardlow Team : Web Production Tags : Common Sense Management Web Strategy Featured

Kanban vs To-do

To-do lists can only go so far when it comes to properly managing a website project.

Josh Shardlow Team : Web Production Tags : Web Development Management Featured

Defining project responsibility in team environments

Project responsibility and apportioning it, is key.

Josh Shardlow Team : Web Production Tags : Web Design Web Development Online Trends Common Sense Performance Featured

My New Year’s Website Resolutions

It's just turned 2014. These are the website resolutions I'm going to keep.

Josh Shardlow

Three things I thought I knew about the design process . . . but didn’t really.

I've jumped from client-side to agency-side and as a new Producer at Wiliam, I have learned a few things I previously didn't know.

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