Web Marketing
Most recent blogs in the Web Marketing category
17Jun2014
Logo Redesign
A new logo is meant to symbolize a renewed sense of purpose and progress and I think they have achieved this. This change should motivate employees, however logos are more importantly, meant to create a brand identity for customers.
3Sep2013
What Gmail’s new tabbed inbox means for you as an email marketer
Gmail has rolled out its new tabbed inbox and your marketing emails have moved. Things you need to know and you can and can’t do about it.
30Jun2015
Cracking social media: how Facebook decides what is on your news feed.
Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
23Dec2014
2014 Christmas eCommerce Website Survival Guide
5 tips to ensure that your website stays just as Merry as you will be during the Christmas period.
15Sep2014
Adwords or Analytics – which one is best for me?
Google Analytics and Google AdWords are designed to provide you with a complete picture of the customer journey but which one is best?
31Jan2014
Key tips for retargeting
Retargeting can present a great and effective way to bring previously-visited customers back to your website. It can also look dumb.
21Feb2013
Feed your users with smart landing pages
When a user clicks on an ad we come with expectations similar to those we have when entering a new restaurant.
12Dec2011
Twitter updates design of Brand Pages
Twitter rolled out on Dec 8th their Brand Pages updated redesign, aimed at Google+ and Facebook in an attempt to catch some of the market for big brand pages.
10Jun2011
Make your customers dare to share your brand
A new study by ShareThis has found that 31 per cent of referral traffic on the Internet comes from sharing.
9Sep2010
What will you do for $5? Fiverr.com has the answer
The social web and it's little $5 perks. A quick look at Fiverr.com
16Jul2010
No Double Opt-In. No Email List
If you’re not collecting email addresses and building your email list via the double opt-in method, don’t expect to email your list anytime soon.
28Oct2009
The use of colour online
The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.
27Oct2009
Effective Banner Ad Design
Banner ads perform two key roles 1. Qualified traffic and 2. Branding. So what makes a good banner ad?
2Oct2009
Deal a Day Websites
Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.
31Aug2009
Social Media Marketing - Out With The Old, In With The New
Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.
27Aug2009
Do Your EDMs Reach Their Potential?
Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.
17Aug2009
Stop Wasting Time Offline
A few months ago on the Saturday before the American Superbowl I headed to New Jersey to meet with Gary Vaynerchuk of Wine Library TV fame. I was there to record a video for his daily wine video which is filmed at his Wine Store and is watched by tens of thousands (if not hundreds of thousands) of people each day.
22Jun2009
The power of video marketing, a look at BlendTec
Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.
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