Web Marketing

Most recent blogs in the Web Marketing category

Jayde Smith Team : Web Production Featured

Logo Redesign

A new logo is meant to symbolize a renewed sense of purpose and progress and I think they have achieved this. This change should motivate employees, however logos are more importantly, meant to create a brand identity for customers.

Robert Beerworth Team : Web Strategy Featured

What Gmail’s new tabbed inbox means for you as an email marketer

Gmail has rolled out its new tabbed inbox and your marketing emails have moved. Things you need to know and you can and can’t do about it.

Maximillian Crawford-smith

Cracking social media: how Facebook decides what is on your news feed.

Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.

Peter Nguyen

2014 Christmas eCommerce Website Survival Guide

5 tips to ensure that your website stays just as Merry as you will be during the Christmas period.

Josh Shardlow

Adwords or Analytics – which one is best for me?

Google Analytics and Google AdWords are designed to provide you with a complete picture of the customer journey but which one is best?

Robert Beerworth

Key tips for retargeting

Retargeting can present a great and effective way to bring previously-visited customers back to your website. It can also look dumb.

Feed your users with smart landing pages

When a user clicks on an ad we come with expectations similar to those we have when entering a new restaurant.

Twitter updates design of Brand Pages

Twitter rolled out on Dec 8th their Brand Pages updated redesign, aimed at Google+ and Facebook in an attempt to catch some of the market for big brand pages.

Bess Batterham

Make your customers dare to share your brand

A new study by ShareThis has found that 31 per cent of referral traffic on the Internet comes from sharing.

Wiliam Staff

What will you do for $5? Fiverr.com has the answer

The social web and it's little $5 perks. A quick look at Fiverr.com

Robert Beerworth

No Double Opt-In. No Email List

If you’re not collecting email addresses and building your email list via the double opt-in method, don’t expect to email your list anytime soon.

The use of colour online

The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.

Effective Banner Ad Design

Banner ads perform two key roles 1. Qualified traffic and 2. Branding. So what makes a good banner ad?

Vince Scordino

Deal a Day Websites

Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.

Social Media Marketing - Out With The Old, In With The New

Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.

Do Your EDMs Reach Their Potential?

Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.

Stop Wasting Time Offline

A few months ago on the Saturday before the American Superbowl I headed to New Jersey to meet with Gary Vaynerchuk of Wine Library TV fame. I was there to record a video for his daily wine video which is filmed at his Wine Store and is watched by tens of thousands (if not hundreds of thousands) of people each day.

The power of video marketing, a look at BlendTec

Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.

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