Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain customers.  

There are numerous different types of content marketing:

• Infographics.
• Webpages.
• Podcasts.
• Videos.
• White papers.
• And blogs to name a few.

Content marketing raise awareness of potential  solutions and educates the consumer, while traditional marketing/advertising focus of product and feature.

Will Content Marketing be the new SEO?

When implementing a content marketing strategy don’t forgot to optimise for mobile – a few considerations:

• Embrace mobile-first design.
• Short, strong headlines are easily viewed and quick to scan.
• Users tend to view videos and images more on mobile.
• Don’t overcomplicating language. Get to the point, be succinct and relevant.
• And don’t be afraid of using a secondary screen to display content.

Content marketing is the difference between simply putting content on your website and providing something valuable for your readers to consume.