Email Marketing
Most recent blogs in the Email Marketing category
16Mar2015
10 tips for increasing database subscribers with an email popup: the dos and don'ts that actually work
Grow email subscribers three to five times the rate than you're probably doing now.
1Sep2014
Content is still king, but localisation is the trump card
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
31Oct2013
How to get higher open rates from your emails.
Some learnings from Obama's digital team who were constantly A/B testing emails. Here are their findings.
3Sep2013
What Gmail’s new tabbed inbox means for you as an email marketer
Gmail has rolled out its new tabbed inbox and your marketing emails have moved. Things you need to know and you can and can’t do about it.
18Sep2014
How to make people backup their data in cloud with a creative campaign
Move to the cloud and survive a zombie attack
10Sep2014
How to perfect your cart abandonment emails
In 2013 48.1% of cart abandonment emails were clicked on and from there, 33.3% of these users went on to purchase the product.
30Jul2014
Preventing hyperlinked phone numbers in emails
Getting your all your favourite (and not so favourite) email clients to stop converting phone numbers to hyperlinks.
17Jun2014
The email 'Subject Line' sweetspot
Get it right and your email open-rate will be optimal.
19Jul2013
Keep your email lists clean
It’s well known that utilising tactics such as that will in many cases do more harm than you realise.
12Apr2013
What are the best email subject lines?
This breakdown of what email subject lines work (and don't work) are gold.
18Mar2013
Increase your newsletter signup numbers
The most effective way to do this is to follow some simple tips and experiment with AB split testing to see which way works best for your audience.
6Mar2013
Over 41% of email is opened on phones. Now that you know that, can you please do something about it?
The smartphone was made for email. It's just a pity that so little email is made for the smartphone.
16Nov2012
Send emails that get read
What makes an email grab a reader’s attention so that the first reaction is to open it not to delete it.
24Aug2012
Important rules to remember with eNewsletters
I believe enewsletters should also be personal and i don't mean just having my name in the greeting.
18Apr2012
Optimise your emails for mobile.
Statistics and common sense point to increasing open rates for emails on mobile devices. And declining click-through rates if you don’t optimise.
21Mar2012
Long live the email.
We wrote it off. We put our eggs in the social media basket. Seems we were wrong.
8Feb2012
Do sponsored messages ever work online?
With Visibility (the ability to reach thousands of people in an instant) being the dream goal of retailers online, sponsored messages are one way of achieving that, but do they actually work and if not is there a PR risk?
6Jun2011
10 things to consider before sending out your next email newsletter
Here’s a quick list of 10 things that you should be thinking about before you send out your next newsletter:
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