Heat map your videos!

Natalie Ashes Team : Web Production

I just stumbled across this software. It looks awesome!

The key features I like:

Smooth video playback on any device
Customisation of the look and feel
You can create a call to action on the video
Add an email collection after the video. (Why have I never thought of this before? If someone has watched a whole video of course you should be asking for their email address)

Wista-Email

BUT most importantly:

It tracks how every person watches your video (second by second)
Each view has its own heatmap showing you what parts were watched, re-watched or skipped

Wista-Heatmap

It features a really cute dog called Lennie!

Wista-Lenny

If you are spending money making videos on your site why wouldn't you invest in tracking and gathering leads from them. It seems like a no brainer.

wistia.com

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Wiliam is a leading Australian digital agency. We design and develop websites and a few things in-between. The Wiliam blog is the thoughts and opinions of our people.

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