Google

Most recent blogs in the Google category

Tom Nason Team : Project Manager Featured

Measuring Customer Retention in Google Analytics

It’s common knowledge that the cost of acquiring new customers is often ten-fold that of keeping existing ones.

Matthew Bruce Team : Web Production Featured

Bits and bobs and Google Analytics

A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!

Simon Miller

Google: Going Beyond the Result

As the trend for mobile usage continues to eclipse desktop, and the purpose of search itself is tailored to why you would be searching on a mobile in the first place.

Robert Beerworth

Google Consumer Surveys in the wild

Could be a way to monetise your website further? Pity it looks like SPAM.

Guy MacArthur

Google Analytics learning resources

Want to learn Google Analytics? Here are some great resources just for you!

Queron Jephcott

Is bigger actually better?

I’m just another person who made fun of phablets… then got one.

Vince Scordino

Predictions for Google's mobile indexing

A new year means change, right?

Dallas Karrasch

'I wonder what the top Google searches for 2014 were?' you may be asking yourself

Well, we’re almost at the end of another year and as we start to wind down, we find ourselves inadvertently scanning the ‘Top/Best/Worst’ lists for 2014.

Bess Batterham

Oppa! Psy breaks YouTube.

YouTube has been forced to upgrade after 'Gangnam Style' busts record breaking, unprecedented number of views.

Simon Miller

Adding rich snippets to your site for better SEO

There once was a time that SEO simply meant having decent meta keywords on your site. Times have well and truly moved on.

Vince Scordino

Where do your selfies live?

A look into server farms, and where all the "How to's", selfies, posts, comments, photos and videos live.

Simon Miller

Optimising your .NET site for Google PageSpeed Insights

Following these suggestions took my site’s PageSpeed ranking from an average 65 up to an excellent 89.

Vince Scordino

A Developer's Guide to Upgrading to Google Universal Analytics

Universal Analytics is the new operating standard for Google Analytics. After an upgrade you’ll receive the benefits of Universal Analytics which include the new collection methods and reporting tools.

Peter Nguyen

Reducing Google page load times – why we are using Amazon Cloudfront and why you should too

Last month, a couple of the Wiliam producers went into a Google Analytics conference to learn all the in’s and out’s of analytics. One of the main issues that the presenter highlighted was Google Site Speed - the make or break of the web. Where fast websites race to the top, and slow websites fall and crumble (literally).

Natalie Ashes

What is wrong with the Google Analytics In-Page overlay

Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:

Natalie Ashes

How to track campaign urls

Be smart about campaigns and start tracking the URLs with Google's campaign tracker. It helps to see which channels convert the best. See inside for details and screenshots on how to set this up properly.

Queron Jephcott

More proof Google doesn’t like SEO

We all know Google is smart. Too smart for us to keep trying to trick it with old SEO practices.

Natalie Ashes

How to track Interests and Demographics in your Google Analytics account

Google Analytics can offer much more than merely popular browsers and common pages on your website. It can tell you about your users, not just what they are doing.


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