RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It

RSS Feeds have emerged as the most common method of syndicating a website’s content. Just like editorial columns can appear in several newspapers, RSS makes the articles and blogs you publish available to be viewed by any number of feed aggregators.

Here are 10 reasons you should activate one for your new corporate website:

1. Your customers are looking for it! As more and more people turn to aggregators to find fresh content, they stop looking for it by checking sites or sorting through email notifications. Readers interested in a website will look for the RSS feed option so they can subscribe to it. First and foremost - package your newsin the way your customers are looking for it.

2. Maintenance-free Marketing. Once an RSS feed is activated, you can stand back and let it run. It will broadcast when new material is posted, activating a stream of truly interested reader traffic to your site. This is probably the easiest tool you’ll have in your online marketing arsenal.

3. Search Engine Optimisation. RSS feeds will get your content indexed very quickly in most of the search engines. By remembering to put the most important keywords in the first few sentences of new blogs and posts, you’ll be optimising your site’s ranking while syndicating.

4. Customer Communication. An RSS feed puts your message directly in front of customers. Their response can be measured both in the number that follow up with a visit to your company’s website and to a further extent by the comments the leave. This two-way communication builds customer understanding as well as trust over time.

5. Subscribers = Contacts.  Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company.  By tracking this list, you are building an invaluable list of contacts.

6. The Message Isn’t Lost. With exuberant spam filters, many marketing loyalty-reward emails and electronic newsletters get sifted away from a customer’s inbox. An RSS feed will put the message directly in front of every subscriber, without worries about blocking.

7. Technological Versatility. There are many RSS feed aggregators to choose from, the choice is entirely up to the customer; the feed will automatically be formatted to the reader’s preference. This takes away any burden of technology - no concerns about making the content compatible with any certain kind of browser or application.

8. Instant Traffic. RSS feeds bring an instant boost of traffic to a website in the wake of an update. For promotions, news, and events– this put the customer’s eyes on the information faster than almost any other kind of method.

9. Content Clarity. An RSS feed separates the news from the noise, putting only the most topical information in front of the reader. This keeps the customer interested.

10. It’s Free! Activating an RSS feed puts your message in front of customers and prospective customers at no additional cost. Hard to argue with that bottom line.