Australians Choose Business Over Sex

According to an article called “In web search, business is better than sex” in the Sydney Morning Herald today, Sex and pornography have been trounced by business and e-commerce as the most popular internet search topics.

In their mid-90s heyday, sex-related topics accounted for 17 per cent of web searches, but that figure has shrunk to an unsexy 3.8 per cent, Queensland University of Technology's Professor Amanda Spinks said today.

But Prof Spinks said business and commerce-related topics, including buying and selling on the net, had outstripped sex to make 30 per cent of web searches.

Following the popular business and e-commerce searches came people, travel, places, computers and the internet, health, education, and entertainment.

Amongst the multiple reasons accounting for the change were the increase in the number of females and the general population using the internet comparatively to the male dominated sector in the 90’s.

In addition to this, the explosion of information available on the internet clearly influenced the trend with the information now being more interactive and relevant to the general population.

Furthermore, the ease through which information can be obtained by searching common search engines like Google has clearly been a factor encouraging the general population to venture online where they perhaps used to read the newspaper.

Thus with more and more of the general population shifting their attention online to search for ecommerce or business related information, successful websites will now need to master the successful application of search engine optimisation in order to capture this ready audience.

Wiliam is an experienced and premium provider of best practice search engine optimisation to a wide variety of industries.