Online Lead Generation 2.0
Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.
There are countless distinctive ways that organisations can adapt to generate serious levels of enquiry:
If executed effectively, these sales focused strategies all direct targeted traffic to the most important part of your website – the landing page.
The landing page encompasses your entire website and is the first (and in some cases the last) critical page users land on when they click on a call to action.
Translation: Your landing page is ultimately the do-or-die in converting leads – so don’t stuff it up!!
The biggest mistake organisations often make is thinking their website is all about them. It’s not. Thanks to the Web 2.0 revolution, the focus is entirely on users and their own generated content. Users are potentially customers – so be kind to them.
Ensure your website incorporates effortless navigation combined with unique, highly relevent and useful content. Engage users and give them a reason to invest their time, effort and energy into answering your call to action – whether it is filling out a contact form or submitting their email address to receive your newsletter.
Don’t abuse the information they give you – you may be destroying a potential lead.
According to statistics, improving your landing pages can increase your conversions by 40% or more. Further optimisation of your landing pages dramatically improves conversion rates by as high as 200%.
Search Engine Optimisation (SEO)
SEO is a method employed to optimise websites by improving internal and external features to increase website traffic via ‘organic’ or ‘natural’ search engine results. Utilising SEO to optimise a website involves altering website copy, page layout, links and meta-tags using highly searched keywords and key phrases throughout your website.
Pay Per Click advertising
Pay Per Click advertising (PPC) is a paid listing within search results listed from search engines and services, such as Google or Yahoo!. Unsure what they look like? They are usually found in a coloured box at the very top of your search engine results. This form of advertising essentially allows you to select the keywords and phrases associated with your website. When utilised correctly, it has the ability to generate more traffic towards your website as it targets users who are searching specific keywords and key phrases.
Email Marketing
Email marketing is used to promote products, services and maintain customer relationships. Powerful and flexible, this form of direct marketing allows enterprise to convey messages quickly and inexpensively. Emails can be personalised to suit different types of clients, proving to be far more cost-effective than with paper-based marketing.
Online Advertising
Online advertising has significantly transformed since the eruption of Web 2.0, enabling organisations an outlet to deliver marketing messages and generate traffic towards websites. Email marketing, banner advertising and search engine results pages are just some of the ways organisations today market their business brands, products and services online today.
Whatever your goal may be and what form of advertising you chose to employ for your website – whether it’s boosting your online traffic or obtaining user details for email newsletters – this may be an important first impression. One that could strike a potential long-standing relationship with prospective and existing clients.
