Reasons to Consider a Microsite Strategy
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Blogs
506
Daniel Nelson | 22/04/2009
Microsites can be a great way to focus on an issue or product and deliver targeted messages. Some hints and reasons to consider microsite strategy:
tags:
SEO
,
Web Design
,
Web Marketing
Four Reasons to Transcribe Video Content
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Blogs
489
Daniel Nelson | 22/01/2009
Despite the popularity of video content, it does present several challenges over traditional text based content. Fortunately, these can be easily overcome by providing a transcript of the video. Here are four challenges a transcript can help address:
tags:
Accessibility
,
Web 2.0
,
SEO
Extending Word Press with Plug-Ins
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Blogs
480
| 12/01/2009
Word Press is a very popular platform for hosting your blog. While Word Press offers a wide range of publishing features out of the box, there are numerous free plug-ins available to extend the platform. Here are several you may want to consider if you are want to get the most out of your blog
tags:
Corporate Blogging
,
SEO
,
Technology
Using Your Blog Title to Attract More Readers
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Blogs
463
Benjamin Christie | 11/12/2008
In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.
tags:
Corporate Blogging
,
SEO
,
Online Marketing
,
Web Strategy
Search Engine Trends in 2008
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Blogs
462
Daniel Nelson | 10/12/2008
In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?
tags:
Online Trends
,
SEO
,
Business
,
Web Strategy
Choose Your Keywords Carefully
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Blogs
461
Patrick Wong | 9/12/2008
One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?
tags:
SEO
,
Web Marketing
,
Web Strategy
,
Online Marketing
How To Create Blog Posts That Attract Readers
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Blogs
456
Benjamin Christie | 3/12/2008
By now we all understand the basic benefits blogging can bring to your site. The search engine optimisation gains alone should be enough to convince you to invest in this area. Once you’ve picked your platform and devised a clever name for your blog you’ll find your hardest task still awaits. What can you write about that users will actually want to read?
tags:
Corporate Blogging
,
Web 2.0
,
Web Marketing
,
SEO
Your Blog’s Domain Name
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Blogs
451
| 27/11/2008
How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?
tags:
SEO
,
Corporate Blogging
,
Web Design
,
Search
10 Things Every Legal Site Needs
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Blogs
448
Robert Beerworth | 10/11/2008
No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?
tags:
Business
,
Online Marketing
,
Email Marketing
,
Web Strategy
,
SEO
Using Press Releases to Increase Pagerank
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Blogs
443
Benjamin Christie | 3/11/2008
Where does your site rank on popular search engines? If you are disappointed with your placement it’s time to focus on search engine optimization. However, this process does not have to be as difficult as it sounds. Wiliam recently had a new domain with a Pagerank of 0 go to Pagerank of 4 just by sending out a press release. You are probably wondering how your can achieve similar results. Here are some of the important things to include in your press releases:
tags:
Business
,
SEO
,
Web Marketing
Online Marketing for Christmas
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Blogs
417
| 16/09/2008
Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.
tags:
SEO
,
Usability
,
Online Marketing
,
CRM
,
Business
Online Competitors - Who are they?
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Blogs
413
| 28/07/2008
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
,
SEO
Tactics: Improving your Bounce Rate
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Blogs
402
| 9/07/2008
Once a customer launches a website, the first question is usually; “How do I know it’s successful?”
tags:
Web Design
,
SEO
,
Web 2.0
Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads
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Blogs
395
David Cheng | 20/06/2008
A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization.
Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.
tags:
SEO
,
Web Development
,
Web Development
,
Web Design
,
Usability
,
Business
Google AdWords: Quality vs Big Wallet
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Blogs
394
Patrick Wong | 19/06/2008
Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first?
In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.
tags:
SEO
,
SEM
,
Usability
,
Search
,
Search
Getting the word out; SEO for PDF Files
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Blogs
386
| 16/05/2008
A great way to add value to your customer’s visits to your website is to offer content in the form of .PDF files. The acronym stands for “Portable Document Format” and represents an Adobe PostScript file.
tags:
SEO
,
Usability
Search Engine Optimisation & Marketing
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Blogs
354
| 15/03/2008
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.
tags:
SEO
,
Search Engine Optimisation Melbourne
,
Search
10 things every accounting firm website needs
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Blogs
341
Benjamin Christie | 21/02/2008
So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.
tags:
Web Design
,
Business
,
Corporate Blogging
,
Email Marketing
,
SEO
SEO Services Leading To Success
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Blogs
339
Jody Lee | 30/01/2008
Anyone who tells you that search engine optimisation is easy really doesn't know enough about it. It requires knowledge and understanding in all key areas of website making including design, development, copywriting, marketing and business.
tags:
SEO
,
Search Engine Optimisation Melbourne
,
Melbourne
,
Melbourne Web Design
Web Strategy 2008
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Blogs
333
Benjamin Christie | 9/01/2008
For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.
tags:
SEO
,
Technology
,
Business
,
Corporate Blogging
,
Web 2.0
,
Melbourne Web Design
Top 10 SEO Best Practices from our Melbourne team
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Blogs
330
| 4/12/2007
We’ve mentioned it a couple of times in previous blog posts, Search Engine Optimisation is the sum of many parts. In order to generate the maximum results from your SEO campaign, it is very important to streamline certain aspects of your online presence. Here are the top 10 SEO factors according to Wiliam’s Melbourne search team...
tags:
SEO Melbourne
,
SEO
,
Search Engine Optimisation Melbourne
4 Crawlability Problems to Look Over
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Blogs
327
Jody Lee | 26/11/2007
Why is it taking so long for major search engines such as Google and Yahoo to index your pages?
tags:
Search Engine Optimisation Melbourne
,
SEO Melbourne
,
SEO
SEO Best Practice - 301 redirect and canonicalisation
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Blogs
323
| 19/11/2007
Successful search engine optimisation is the sum of many parts, and touches on many aspects of the web development and design process. Increasing findability is key.
tags:
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Google PageRank drop affecting sites all across the board
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Blogs
319
| 25/10/2007
The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three.
However, this is not the first glitch with the PageRank metric this month.
tags:
Online Trends
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Online Lead Generation 2.0
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Blogs
317
| 23/10/2007
Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.
tags:
Web 2.0
,
Business
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
What is Pay Per Click Advertising?
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Blogs
308
| 3/10/2007
Pay Per Click is an online advertising format that that allows you to buy your way to the top of search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed.
tags:
SEO
,
Web 2.0
Top Five Tips for Choosing a Web Developer
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Blogs
304
| 19/09/2007
There are several factors you need to consider when choosing the right web developer for you. Look at the web developer’s capability to construct the right web site in-line with your product, technical and artistic talents and coding skills that allow for search engine optimisation.
tags:
Technology
,
Web Design
,
Web Development
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Wiliam Guide 101: Why should we care about SEO?
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Blogs
298
| 14/09/2007
When people hear the term ‘SEO’ they immediately shift in their seats. It sounds awfully technical. Is it just ‘super-highway mumbo-gumbo’ created by tech’s to confuse us mere mortals? Or is there a scientific art to it?
tags:
SEO
,
Web 2.0
Crash course in writing successful blogs
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Blogs
296
Tom Gregory | 10/09/2007
Find out the top 5 tips to writing a successful blog.
tags:
Corporate Blogging
,
Online Trends
,
Web 2.0
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Internet Marketing Online in a Web 2.0 World
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Blogs
295
| 6/09/2007
Fact - your customers now spend more time online than they do with traditional media. This reflects a huge shift in society. Clear and simple, online marketing is where it’s at. Introducing PR2.0
tags:
SEO
,
Corporate Blogging
,
Online Trends
,
Email Marketing
,
Web 2.0
Combining video content with SEO
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Blogs
294
| 6/09/2007
As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.
tags:
Technology
,
SEO
,
Podcasts
,
Online Trends
,
Web 2.0
What is User Generated Content?
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Blogs
290
| 29/08/2007
Featuring User Generating Content on your website strikes a direct connection with your target market.
tags:
Business
,
Online Trends
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Top 5 Tips for Social Bookmarking
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Blogs
288
| 29/08/2007
Optimise your web site using the top 5 tips for Social Bookmarking.
tags:
Business
,
Online Trends
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Facebook Social Media Optimisation
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Blogs
284
| 27/08/2007
Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.
tags:
SEO
,
Business
,
Online Trends
,
Web 2.0
Australian Political Blogging and the Benefits
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Blogs
266
| 6/06/2007
In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?
tags:
Web 2.0
,
Corporate Blogging
,
Online Trends
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
web 2.0 websites outsell salespeople
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Blogs
256
| 9/05/2007
Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.
tags:
SEO
,
Web 2.0
,
Email Marketing
,
Online Trends
,
Business
Design and Development of a Web 2.0 classic
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Blogs
251
| 7/05/2007
Wiliam has just lauched it's new website, built using cutting edge Web 2.0 technology, combined with truly breathtaking designs.
tags:
Technology
,
Web Design
,
Web Development
,
Clients
,
CSS
,
Programming
,
Web 2.0
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
SEO, sheer number of inbound links doesn’t mean everything
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Blogs
235
| 13/04/2007
It has become common knowledge that part of any SEO strategy is increasing the number of inbound links to your website. However the article A Tale of Two Links Counts truly demonstrates that simply having many inbound links is not enough.
tags:
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Search Engine Optimisation, could vertical search engines be the answer
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Blogs
234
| 13/04/2007
A recent article written by Jason Prescott Find Your Niche with Specialised Search discusses the opportunities for businesses to find its place in vertical search engines .
tags:
Email Marketing
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Google – the ‘Democratic’ Multi Billion Dollar Ad Machine
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Blogs
228
| 3/04/2007
In a recent article in BusinessWeek, reporter Robb Hoff provides a sweeping and well informed overview of the state of Internet advertising as in the hands of Google Inc.
tags:
Business
,
Technology
,
SEO
Link wisely for a better rank
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Blogs
223
| 30/03/2007
Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.
tags:
Online Trends
,
Business
,
Common Sense
,
Corporate Blogging
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO
Competing for the Search Space’
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Blogs
222
| 29/03/2007
In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?
tags:
Online Trends
,
Technology
,
Business
,
Issues
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO