Online Competitors - Who are they? (0) Add to My Brief

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0Online MarketingWeb StrategySEO

Tactics: Improving your Bounce Rate (0) Add to My Brief

| 9/07/2008

Once a customer launches a website, the first question is usually; “How do I know it’s successful?”

tags: Web DesignSEOWeb 2.0

Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads (0) Add to My Brief

David Cheng | 20/06/2008

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

tags: SEOWeb DevelopmentWeb DevelopmentWeb DesignUsabilityBusiness

Google AdWords: Quality vs Big Wallet (0) Add to My Brief

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEOSEMUsabilitySearchSearch

Getting the word out; SEO for PDF Files (0) Add to My Brief

| 16/05/2008

A great way to add value to your customer’s visits to your website is to offer content in the form of .PDF files. The acronym stands for “Portable Document Format” and represents an Adobe PostScript file.

tags: SEOUsability

Search Engine Optimisation & Marketing (0) Add to My Brief

Luke Manion | 15/03/2008

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.

tags: SEOSearch Engine Optimisation MelbourneSearch

10 things every accounting firm website needs (0) Add to My Brief

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web DesignBusinessCorporate BloggingEmail MarketingSEO

SEO Services Leading To Success (0) Add to My Brief

Jody Lee | 30/01/2008

Anyone who tells you that search engine optimisation is easy really doesn't know enough about it. It requires knowledge and understanding in all key areas of website making including design, development, copywriting, marketing and business.

tags: SEOSearch Engine Optimisation MelbourneMelbourneMelbourne Web Design

Web Strategy 2008 (1) Add to My Brief

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEOTechnologyBusinessCorporate BloggingWeb 2.0Melbourne Web Design

Top 10 SEO Best Practices from our Melbourne team (0) Add to My Brief

Radica Raeves | 4/12/2007

We’ve mentioned it a couple of times in previous blog posts, Search Engine Optimisation is the sum of many parts. In order to generate the maximum results from your SEO campaign, it is very important to streamline certain aspects of your online presence. Here are the top 10 SEO factors according to Wiliam’s Melbourne search team...

tags: SEO MelbourneSEOSearch Engine Optimisation Melbourne

4 Crawlability Problems to Look Over (0) Add to My Brief

Jody Lee | 26/11/2007

Why is it taking so long for major search engines such as Google and Yahoo to index your pages?

tags: Search Engine Optimisation MelbourneSEO MelbourneSEO

SEO Best Practice - 301 redirect and canonicalisation (1) Add to My Brief

Radica Raeves | 19/11/2007

Successful search engine optimisation is the sum of many parts, and touches on many aspects of the web development and design process. Increasing findability is key.

tags: SEO MelbourneSearch Engine Optimisation MelbourneSEO

Google PageRank drop affecting sites all across the board (1) Add to My Brief

Radica Raeves | 25/10/2007

The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.

tags: Online TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Online Lead Generation 2.0 (0) Add to My Brief

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0BusinessSEO MelbourneSearch Engine Optimisation MelbourneSEO

What is Pay Per Click Advertising? (0) Add to My Brief

Hannah Therese | 3/10/2007

Pay Per Click is an online advertising format that that allows you to buy your way to the top of search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed.

tags: SEOWeb 2.0

Top Five Tips for Choosing a Web Developer (0) Add to My Brief

Hannah Therese | 19/09/2007

There are several factors you need to consider when choosing the right web developer for you. Look at the web developer’s capability to construct the right web site in-line with your product, technical and artistic talents and coding skills that allow for search engine optimisation.

tags: TechnologyWeb DesignWeb DevelopmentSEO MelbourneSearch Engine Optimisation MelbourneSEO

Wiliam Guide 101: Why should we care about SEO? (0) Add to My Brief

Hannah Therese | 14/09/2007

When people hear the term ‘SEO’ they immediately shift in their seats. It sounds awfully technical. Is it just ‘super-highway mumbo-gumbo’ created by tech’s to confuse us mere mortals? Or is there a scientific art to it?

tags: SEOWeb 2.0

Crash course in writing successful blogs (0) Add to My Brief

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate BloggingOnline TrendsWeb 2.0SEO MelbourneSearch Engine Optimisation MelbourneSEO

Internet Marketing Online in a Web 2.0 World (2) Add to My Brief

| 6/09/2007

Fact - your customers now spend more time online than they do with traditional media. This reflects a huge shift in society. Clear and simple, online marketing is where it’s at. Introducing PR2.0

tags: SEOCorporate BloggingOnline TrendsEmail MarketingWeb 2.0

Combining video content with SEO (0) Add to My Brief

| 6/09/2007

As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.

tags: TechnologySEOPodcastsOnline TrendsWeb 2.0

What is User Generated Content? (0) Add to My Brief

| 29/08/2007

Featuring User Generating Content on your website strikes a direct connection with your target market.

tags: BusinessOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Top 5 Tips for Social Bookmarking (1) Add to My Brief

| 29/08/2007

Optimise your web site using the top 5 tips for Social Bookmarking.

tags: BusinessOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Facebook Social Media Optimisation (0) Add to My Brief

James Cox | 27/08/2007

Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.

tags: SEOBusinessOnline TrendsWeb 2.0

Australian Political Blogging and the Benefits (1) Add to My Brief

| 6/06/2007

In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?

tags: Web 2.0Corporate BloggingOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

web 2.0 websites outsell salespeople (0) Add to My Brief

James Cox | 9/05/2007

Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.

tags: SEOWeb 2.0Email MarketingOnline TrendsBusiness

Design and Development of a Web 2.0 classic (0) Add to My Brief

Greg Brine | 7/05/2007

Wiliam has just lauched it's new website, built using cutting edge Web 2.0 technology, combined with truly breathtaking designs.

tags: TechnologyWeb DesignWeb DevelopmentClientsCSSProgrammingWeb 2.0SEO MelbourneSearch Engine Optimisation MelbourneSEO

SEO, sheer number of inbound links doesn’t mean everything (0) Add to My Brief

| 13/04/2007

It has become common knowledge that part of any SEO strategy is increasing the number of inbound links to your website. However the article A Tale of Two Links Counts truly demonstrates that simply having many inbound links is not enough.

tags: SEO MelbourneSearch Engine Optimisation MelbourneSEO

Search Engine Optimisation, could vertical search engines be the answer (0) Add to My Brief

| 13/04/2007

A recent article written by Jason Prescott Find Your Niche with Specialised Search discusses the opportunities for businesses to find its place in vertical search engines .

tags: Email MarketingSEO MelbourneSearch Engine Optimisation MelbourneSEO

Google – the ‘Democratic’ Multi Billion Dollar Ad Machine (0) Add to My Brief

| 3/04/2007

In a recent article in BusinessWeek, reporter Robb Hoff provides a sweeping and well informed overview of the state of Internet advertising as in the hands of Google Inc.

tags: BusinessTechnologySEO

Link wisely for a better rank (0) Add to My Brief

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online TrendsBusinessCommon SenseCorporate BloggingSEO MelbourneSearch Engine Optimisation MelbourneSEO

Competing for the Search Space’ (0) Add to My Brief

| 29/03/2007

In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?

tags: Online TrendsTechnologyBusinessIssuesSEO MelbourneSearch Engine Optimisation MelbourneSEO

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