Wiliam Blog Online SEO Web Development | Wiliam Web Design Sydney Australia

Web Design Sydney: good for traffic, not so for converting users (0)

Robert Beerworth | 8/10/2012

Whilst it is true that traffic to a website is central to the success of the website, the only more important factor is how the website converts its traffic: essentially the usability of the website. Posting SPAM to a website in order to gain rankings in Google is a short-term game... and a fairly self-defeating one at that.

tags: Web Design , SEO

A most predictable way to lose money (0)

Robert Beerworth | 17/09/2012

301 Redirects separate the men from the boys. They show that you know what you're doing. And yet so few web developers use them when launching new websites for their clients. (Dear Client, this means you are going to lose out big time...)

tags: SEO , Common Sense , Web Design

Understanding Google Sitelinks (0)

Matthew Bruce | 6/09/2012

Google sitelinks have been around for a few years, but it seems there is still a bit of mystery surrounding them, how they work and importantly, how to land them for your own site.

tags: SEO , Web Development , Online Trends

Sydney Web Design, Web Design Sydney – Good for SEO, not good for conversion (2)

Robert Beerworth | 2/03/2012

Optimising your website for search engines is important, though not at the cost of your customers and conversion.

tags: SEO

Branding versus SEO in financial services (0)

| 5/07/2011

A common problem amongst financial services is the angst between the internet marketers and the brand managers. Brand managers are interested in preserving the emotive, raw feeling a brand has developed over many years and translating that online..

tags: SEO

The SEO Benefits of User Generated Content (0)

Kathleen Shrimpton | 10/06/2011

Distilled recently wrote a paper identifying the key benefits of user generated content for SEO. They worked closely with Reevoo to conclude how successful adding user generated content in the form of reviews and questions could be for your site.

tags: SEO , Web Strategy

Creating RESTful Websites with meaningful URLs (0)

Christina Pope | 4/04/2011

REST is a big buzzword these days and creating RESTful sites is a requirement for a lot of new projects.

tags: Web Development , SEO , Programming , Online Trends

Pay per click marketing, Organic or both? (1)

Natalie Ashes | 18/10/2010

What should your business focus on? Pay per click, organic search or both? We look at the difference and the pro's and cons

tags: SEO , SEM

Google Instant and how it can help your SEO efforts (1)

Alex Wilson | 15/09/2010

Google Instant - a new release by Google proves to be quite handy for SEO analysis and keyword research.

tags: SEO

Naming your images correctly to drive maximum traffic (0)

Alex Wilson | 15/09/2010

The way you name your images can greatly change your rankings. We look at how naming conventions play a large role in determining whether your website is related to a specific keyword or not.

tags: SEO

Getting to the top of Google, the lazy but long way. (0)

Alex Wilson | 10/08/2010

Getting to the top of Google can take a long time, though if you have the time – here is an easy way to get to the top, eventually.

tags: SEO

Competing in the online wedding arena (0)

Alex Wilson | 24/06/2010

Weddings are a highly profitable industry. They are also one of the most saturated online. Try ranking for 'weddings' and you will go crazy and broke. The fun of SEO!

tags: SEO

SEO isn’t bolt on - it should start early on in your project (1)

Alex Wilson | 7/05/2010

Don't leave SEO until the last minute - you will never compete with the heavy hitters in your industry that way.

tags: SEO

Link baiting your way to tedium, formulaic blogs and why you should avoid them (2)

Eddie Gallagher | 7/05/2010

For the most part, it’s still possible to find these types of blogs, and they are cherished, not only for their insightful intelligent takes on our industry but for the simple fact that they are in the minority – and it would seem, a dying breed.

tags: SEO , Web Design

Taking Google Site Search beyond the standard search results (0)

Roslyn Zolandor | 15/03/2010

You can do more with Google Site Search than just the standard Google results you normally see. Here are 2 great ways you can customise your results by adding additional information such as images, ratings and allowing your users to refine their search

tags: Web Development , Search , SEO

5 reasons that ongoing SEO work is important (0)

Alex Wilson | 8/01/2010

So to further explain why ongoing SEO work is important, here are the top five reasons for outsourcing SEO.

tags: SEO

What are the most expensive search keywords? (0)

Robert Beerworth | 20/10/2009

Search advertising rolls on, and a recent report confirms this. While not altogether surprising, the most expensive keyword terms in Google, Yahoo and Bing are interesting.

tags: SEO , Online Trends

Producing Effective Menus (0)

Mike Hall | 21/09/2009

When designing a website it is important to try to provide as much visual support and context as possible to help orient users and to minimize the disruptive effects of jumping from one place to another whilst trying to find something.

tags: Web Design , SEO , Usability , Tips & Tricks

Why you should use a bookmarking and sharing service on your website (0)

Roslyn Zolandor | 7/09/2009

AddThis is one of several bookmarking and sharing services you can use for your website. Basically instead of placing the icons on your website and linking to the ever-changing bookmarking and sharing service it does it for you. 10 advantages of using the AddThis service over doing it yourself.

tags: Web Development , Social Bookmarking , Web Strategy , Online Trends , SEO

Top 4 SEO-Friendly Web Design Tips (0)

Patrick Wong | 28/08/2009

Websites are primarily designed to be attractive to your target audience but don't forget it must also be attractive for search engines too. Here are some things to consider when designing your a website to be SEO-friendly.

tags: Web Design , SEO , SEO Sydney , SEO Sydney

Google Caffeine – Is Your Web Site Caffeine Tolerant? (0)

Patrick Wong | 20/08/2009

Google announced last week that a major search indexing revamp had been in the works for the last few months. Named Google Caffeine, the new infrastructure promises to have improved crawling, indexing and serving of results.

tags: Google , Search , SEO , Technology , SEO Sydney

Pay Once For It Now Or Pay Twice For It Later? (0)

Simon Miller | 18/08/2009

When considering the goals for the website you are engaging your web development company to build for you, one of the considerations, perhaps one of the biggest, is price.

tags: Web Development , SEO , Investment

The User Experience & SEO (0)

Patrick Wong | 11/08/2009

Search engines have long used the user experience as the pedestal to measure a sites worth. Algorithms have been written and frequently updated to crawl through your site and ranking pages accordingly for different search terms.

tags: SEO , Search , Web Design , SEO Sydney

Importance of Using Redirects for New Sites (0)

Patrick Wong | 23/06/2009

When businesses and individuals decide to give their website a facelift their main agenda is having a new site that looks well designed, give a professional feel and is easily manageable with a CMS (content management system). That is all good and well but what happens to the old site once the shiney new one is up and running and how will it impact hits and leads that are generated.

tags: Search , SEO , Web Strategy

Reasons to Consider a Microsite Strategy (1)

Daniel Nelson | 22/04/2009

Microsites can be a great way to focus on an issue or product and deliver targeted messages. Some hints and reasons to consider microsite strategy:

tags: SEO , Web Design , Web Marketing

Four Reasons to Transcribe Video Content (0)

Daniel Nelson | 22/01/2009

Despite the popularity of video content, it does present several challenges over traditional text based content. Fortunately, these can be easily overcome by providing a transcript of the video. Here are four challenges a transcript can help address:

tags: Website Accessibility , Web 2.0 , SEO

Extending Word Press with Plug-Ins (0)

| 12/01/2009

Word Press is a very popular platform for hosting your blog. While Word Press offers a wide range of publishing features out of the box, there are numerous free plug-ins available to extend the platform. Here are several you may want to consider if you are want to get the most out of your blog

tags: Corporate Blogging , SEO , Technology

Using Your Blog Title to Attract More Readers (1)

Benjamin Christie | 11/12/2008

In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.

tags: Corporate Blogging , SEO , Online Marketing , Web Strategy

Search Engine Trends in 2008 (0)

Daniel Nelson | 10/12/2008

In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?

tags: Online Trends , SEO , Business , Web Strategy

Choose Your Keywords Carefully (0)

Patrick Wong | 9/12/2008

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?

tags: SEO , Web Marketing , Web Strategy , Online Marketing

How To Create Blog Posts That Attract Readers (0)

Benjamin Christie | 3/12/2008

By now we all understand the basic benefits blogging can bring to your site. The search engine optimisation gains alone should be enough to convince you to invest in this area. Once you’ve picked your platform and devised a clever name for your blog you’ll find your hardest task still awaits. What can you write about that users will actually want to read?

tags: Corporate Blogging , Web 2.0 , Web Marketing , SEO

Your Blog’s Domain Name (2)

| 27/11/2008

How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?

tags: SEO , Corporate Blogging , Web Design , Search

10 Things Every Legal Site Needs (0)

Robert Beerworth | 10/11/2008

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?

tags: Business , Online Marketing , Email Marketing , Web Strategy , SEO

Using Press Releases to Increase Pagerank (2)

Benjamin Christie | 3/11/2008

Where does your site rank on popular search engines? If you are disappointed with your placement it’s time to focus on search engine optimization. However, this process does not have to be as difficult as it sounds. Wiliam recently had a new domain with a Pagerank of 0 go to Pagerank of 4 just by sending out a press release. You are probably wondering how your can achieve similar results. Here are some of the important things to include in your press releases:

tags: Business , SEO , Web Marketing

Online Marketing for Christmas (0)

| 16/09/2008

Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.

tags: SEO , Usability , Online Marketing , CRM , Business

Online Competitors - Who are they? (0)

| 28/07/2008

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0 , Online Marketing , Web Strategy , SEO

Tactics: Improving your Bounce Rate (0)

| 9/07/2008

Once a customer launches a website, the first question is usually; “How do I know it’s successful?”

tags: Web Design , SEO , Web 2.0

Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads (0)

David Cheng | 20/06/2008

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

tags: SEO , Web Development , Web Development , Web Design , Usability , Business

Google AdWords: Quality vs Big Wallet (0)

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEO , SEM , Usability , Search , Search

Getting the word out; SEO for PDF Files (0)

| 16/05/2008

A great way to add value to your customer’s visits to your website is to offer content in the form of .PDF files. The acronym stands for “Portable Document Format” and represents an Adobe PostScript file.

tags: SEO , Usability

Search Engine Optimisation & Marketing (0)

| 15/03/2008

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.

tags: SEO , Search Engine Optimisation Melbourne , Search

10 things every accounting firm website needs (1)

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web Design , Business , Corporate Blogging , Email Marketing , SEO

SEO Services Leading To Success (5)

Jody Lee | 30/01/2008

Anyone who tells you that search engine optimisation is easy really doesn't know enough about it. It requires knowledge and understanding in all key areas of website making including design, development, copywriting, marketing and business.

tags: SEO , Search Engine Optimisation Melbourne , Melbourne , Melbourne Web Design

Web Strategy 2008 (1)

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEO , Technology , Business , Corporate Blogging , Web 2.0 , Melbourne Web Design

Top 10 SEO Best Practices from our Melbourne team (1)

| 4/12/2007

We’ve mentioned it a couple of times in previous blog posts, Search Engine Optimisation is the sum of many parts. In order to generate the maximum results from your SEO campaign, it is very important to streamline certain aspects of your online presence. Here are the top 10 SEO factors according to Wiliam’s Melbourne search team...

tags: SEO Melbourne , SEO , Search Engine Optimisation Melbourne

4 Crawlability Problems to Look Over (0)

Jody Lee | 26/11/2007

Why is it taking so long for major search engines such as Google and Yahoo to index your pages?

tags: Search Engine Optimisation Melbourne , SEO Melbourne , SEO

SEO Best Practice - 301 redirect and canonicalisation (1)

| 19/11/2007

Successful search engine optimisation is the sum of many parts, and touches on many aspects of the web development and design process. Increasing findability is key.

tags: SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Google PageRank drop affecting sites all across the board (2)

| 25/10/2007

The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.

tags: Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Online Lead Generation 2.0 (2)

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0 , Business , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

What is Pay Per Click Advertising? (0)

| 3/10/2007

Pay Per Click is an online advertising format that that allows you to buy your way to the top of search results pages. This tactical form of advertising permits you choose keywords or phrases you would like your site to be associated with when a search is performed.

tags: SEO , Web 2.0

Top Five Tips for Choosing a Web Developer (2)

| 19/09/2007

There are several factors you need to consider when choosing the right web developer for you. Look at the web developer’s capability to construct the right web site in-line with your product, technical and artistic talents and coding skills that allow for search engine optimisation.

tags: Technology , Web Design , Web Development , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Wiliam Guide 101: Why should we care about SEO? (0)

| 14/09/2007

When people hear the term ‘SEO’ they immediately shift in their seats. It sounds awfully technical. Is it just ‘super-highway mumbo-gumbo’ created by tech’s to confuse us mere mortals? Or is there a scientific art to it?

tags: SEO , Web 2.0

Crash course in writing successful blogs (0)

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate Blogging , Online Trends , Web 2.0 , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Combining video content with SEO (0)

| 6/09/2007

As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.

tags: Technology , SEO , Podcasts , Online Trends , Web 2.0

What is User Generated Content? (1)

| 29/08/2007

Featuring User Generating Content on your website strikes a direct connection with your target market.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Top 5 Tips for Social Bookmarking (2)

| 29/08/2007

Optimise your web site using the top 5 tips for Social Bookmarking.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Facebook Social Media Optimisation (0)

| 27/08/2007

Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.

tags: SEO , Business , Online Trends , Web 2.0

Australian Political Blogging and the Benefits (1)

| 6/06/2007

In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?

tags: Web 2.0 , Corporate Blogging , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

web 2.0 websites outsell salespeople (0)

| 9/05/2007

Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.

tags: SEO , Web 2.0 , Email Marketing , Online Trends , Business

Design and Development of a Web 2.0 classic (0)

| 7/05/2007

Wiliam has just lauched it's new website, built using cutting edge Web 2.0 technology, combined with truly breathtaking designs.

tags: Technology , Web Design , Web Development , Clients , CSS , Programming , Web 2.0 , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

SEO, sheer number of inbound links doesn’t mean everything (0)

| 13/04/2007

It has become common knowledge that part of any SEO strategy is increasing the number of inbound links to your website. However the article A Tale of Two Links Counts truly demonstrates that simply having many inbound links is not enough.

tags: SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Search Engine Optimisation, could vertical search engines be the answer (0)

| 13/04/2007

A recent article written by Jason Prescott Find Your Niche with Specialised Search discusses the opportunities for businesses to find its place in vertical search engines .

tags: Email Marketing , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Google – the ‘Democratic’ Multi Billion Dollar Ad Machine (0)

| 3/04/2007

In a recent article in BusinessWeek, reporter Robb Hoff provides a sweeping and well informed overview of the state of Internet advertising as in the hands of Google Inc.

tags: Business , Technology , SEO

Link wisely for a better rank (0)

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online Trends , Business , Common Sense , Corporate Blogging , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Competing for the Search Space’ (0)

| 29/03/2007

In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?

tags: Online Trends , Technology , Business , Issues , SEO Melbourne , Search Engine Optimisation Melbourne , SEO