Recycling with City of Sydney Council
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Blogs
415
As part of Wiliam’s ongoing work for the City of Sydney Council, we recently worked on the Zero Waste website. Zero Waste is an exciting initiative that aims to give people ideas on how to consume less and really think about how waste can be a valuable resource.
tags:
Web 2.0
,
Web Design
,
Flash Animation
Affiliate Marketing - Should you be considering it?
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Blogs
414
| 1/08/2008
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
,
SEM
,
Search
Online Competitors - Who are they?
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Blogs
413
| 28/07/2008
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
,
SEO
Increasing Email Subscribers
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Blogs
412
| 23/07/2008
Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.
tags:
Web 2.0
,
Online Marketing
,
Email Marketing
Strategy for Writing Blog Content
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Blogs
411
| 18/07/2008
Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.
tags:
Web 2.0
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Corporate Blogging
,
Online Marketing
Publishing Your Website Offline
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Blogs
410
| 17/07/2008
It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.
tags:
Web 2.0
,
Online Marketing
,
Business
Get your staff blogging!
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Blogs
409
| 16/07/2008
Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It
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Blogs
404
| 15/07/2008
Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...
tags:
Corporate Blogging
,
Technology
,
Business
,
Online Trends
Running Urchin VS Google Analytics
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Blogs
408
| 15/07/2008
We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.
tags:
Web 2.0
,
Online Trends
Do you have a Purple Cow website?
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Blogs
407
| 14/07/2008
This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring.
But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?
tags:
Web 2.0
,
Web Strategy
,
Web Design
,
Online Marketing