Analytics
Most recent blogs in the Analytics category
26Nov2014
A quick A/B test of landing pages; a client case study
You'll never never know, if you never never A/B Test!
3Oct2014
Bits and bobs and Google Analytics
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
1Sep2014
Content is still king, but localisation is the trump card
I was delighted this weekend past to receive an email from Houzz spruiking their new localised version of the site. Still all the same wonderful content from all over the world, but now with a dedicated local team and a .com.au domain. And immediately, I was impressed.
14Nov2016
A bulletproof Google Analytics setup you can trust
4 major issues with a vanilla Google Analytics setup, and how to avoid them.
31Oct2015
What’s the next step after launching your website?
Ensuring that your new website lives up to expectations can often be difficult. Focus too heavily on the wrong things and it can quickly get away from you.
5Mar2015
Google Analytics learning resources
Want to learn Google Analytics? Here are some great resources just for you!
6Feb2015
Designing your content for a better customer experience
How do you know what your customers want when they come to your site completely anonymously?
6Feb2015
Where do I start with testing?
Don't get frazzled with the vast array of data available through google analytics. Knowing where to start your analytics journey is just common sense.
5Feb2015
Customer insights, analytics and Micro UX
Today I intrinsically understood the concept of Micro UX.
19Jan2015
How to use behavior flows in Google Analytics
Don't just view top-level user flow information. Cut it back to get real insights into what users are doing on your site.
22Dec2014
Metrics and benchmarks for startups: pity they probably don’t apply to you
Truth be known, I was so excited to stumble upon these numbers that I started writing my blog before I finished reading the original article. Unfortunately, my enthusiasm ended up fairly muted by the time I finished reading, though here is my blog anyway: for people who are excited by metrics like me, however high-level and inapplicable they might be.
27Nov2014
Target (and reduce) your copy depending on time of year and who is being bought for
We shop differently at Christmas. We're moving quickly and buying for lots of people. Speed and confidence is what it is all about.
22Oct2014
A Developer's Guide to Upgrading to Google Universal Analytics
Universal Analytics is the new operating standard for Google Analytics. After an upgrade you’ll receive the benefits of Universal Analytics which include the new collection methods and reporting tools.
26Sep2014
Using Google Analytics Segments
Segmentation has the power to add extra insight to your Google Analytics reporting
26Sep2014
Analytics and Quick wins. Optimising your interface.
If budget constraints are prohibiting you from undergoing a complete overhaul of your website; achieving some quick wins through anaytics and optimisation can can really benefit the overall success of your website, and ultimately lead to increased traffic and conversion rates.
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