Increasing Email Subscribers
Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.
The company’s website is a logical, and historically most popular, place for subscribers to sign up with their email address. Boosting enrolment can be a simple matter of making sure that the registration is easy and visible. The sign-up box should be available, preferably in the same location, on all pages.
Another thing you can do to add subscribers is to go offline. For retail companies, some of the highest quality contacts you can obtain will be found in the stores themselves. Whether through a simple log at the register, or through something more sophisticated like a loyalty card program – having current customers opt-in while shopping can be a quick way to add emails to the master list.
Finally, ease the privacy and spam concerns of potential subscribers with a plainly worded and easy to read policy. Readers should be able to read all the fine print with a single click. If there are several levels of possible contact, like newsletters or online coupons, allow the reader to choose their area of interest. This further tightens the pool in each category to the contacts who are most interested in the information you have to share.
