The link between website scope, budget and timeline.
Many businesses, especially those new to the online sphere, allow the choices made about a website to become over-complicated. The best approach is to consider that the process is one of construction. Despite the rapid pace of change concerning website technologies, that is no reason to overlook previously held decision making fundamentals.
The one line answer to this problem is that investing in Website Services is no different, philosophically, from any other investment.
There are three key variables to a website project: scope; budget and; timeline.
Clients that have minimal preconceptions (goals) of any of these variables prove to be the most challenging. This is because the three variables cannot all be independent during the process. If the client wants an unlimited scope, then the timeline and budget will be a function of that. In the same way that force, mass and acceleration are linked, so too are the variables relating to websites.
The good news is that a top-tier agency can respond to challenges involving two variables. For example, if clients want maximum scope and minimum timeline, then the result will be a higher budget. Similarly, if clients want maximum scope but minimum budget, then the timeline will be lengthened.
It follows that clients need to think carefully about which of these variables matters most to them. Trying to combine maximum scope and minimum timeline with minimum budget will cause strain to both the client and the supplier. There might well be perceived short term benefits, but unless the supplier sustains a reasonable return on investment then the supplier will not be around to continue such attractive pricing.
