Lesson, remove the “jump into bed with me now” experience, with “buy now” button.
Google is trialling phone-only sign-in. No more remembering obscure passwords, this also should add extra layer of security.
‘The difference between products and brands is fundamental. A product is something that is made in a factory; a brand is something that is bought by a customer.'
Emails are a communication channel that can pay big dividends in future conversions so designing one that captures attention for the right reason can be great for your business.
The decision should be made at the start of the project within the team which includes UX / Design / Front-end / Back-end development. The decision upfront will also allow for better design / coding methods.
In strong design the user is always at the centre of the problem to be solved.
One of the worst feelings for a Creative is getting stuck on ideas, even worse is trying to create yourself out of them; which never works. I’m actually stuck right now trying to write this blog.
In truth, multitasking is actually task-switching. Unfortunately our brains are not wired to perform multiple tasks
The legend goes that in 1956 George A. Miller wrote a research paper showing that people can remember from five to nine (Seven plus or minus two) things
While we are told there are no rules in typography, how can we ever learn what to do.
This is the second year the Wiliam team attended Web Directions South. The line of speakers at the conference was top notch; each speaker brought something unique but all speakers imbued their talks with an effective story telling approach.
Collaborating with a client through the initial design brief stage is of huge benefit to the future outcomes of a project
When designing for mobile website and apps, the process is more complex. What appears to work on computer screen can vary on an Android, IOS or Windows device
The goal of any well designed checkout process should be about making the process as pleasant as possible for a user...
I regularly think I’ve got the hang of jira and then the next day I log back into it and find myself on a page with loads of links to sections that doesn't matter to me or the task I need to complete.
Making forms fun is a difficult task. But Virgin America.com has managed to do just that.
This (out-in-the-wild) style user-testing is a no-frills, DIY approach
It’s been said that we consume about 34 gigabytes of information per person each day
Designers often feel pressure to reduce margins and pack the majority of content above some arbitrary ‘fold’ line.
Understanding your audience before you invest time and money into your website / mobile solution
Most car brands put significant time and money towards their printed marketing material, yet less resources into their what should be their main marketing platform - their website.
Every designer has heard this before: "there's a bit of white space there, can we fill it in with something?."
The idea of timeless design, in particular product / car design, has been a constant. However in modern web design it’s hard to imagine...
The current trend in interactive/digital design has moved in a big way to minimal, flat and uncluttered aesthetic and interaction.
"It's the little details that are vital. Little things make big things happen."
The age of minimalist digital design is here. It all started with the least obvious instigator "Windows 8" but digital design has embraced it.
37% of people owned a smart phone in 2011. This increased to 52% in 2012.
Well, like life we need to simplify our online experiences by removing items that are not necessary.
Iterative design process allows design assumptions to be tested so problems can be discovered earlier.
Why not list some of the best e-commerce mobile site designs out there at the moment.
Either build individual websites for each device or create one site that adapted to fit each device.
Responsive design uses fluid grids, fluid images/media & media queries to adjust the design to suit its parent media.
The new ‘Metro Style’ has adopted principles from classic Swiss graphic design, with clear focus on the content of applications and additional impetus on typography.
When tackling a new project talk to the end user rather than the client about what they would like to see in the design / or redesign.
Our ideas are 'copied' from a source, then transformed and then combined to create another form.
When stuck for ideas the best way to open your mind and get things out is by sketching them.
There are plenty of ways to describe the people behind the 'experience' on your website.
Many things go into making good design, great design. One component that can have great impact to a design is contrast.
Website design is evolving to a point where we are no longer solely designing for desktops. We instead need to accommodate for 3 distinct mediums.
Web design is like advertising - it's about selling something to someone.
Generation of new design ideas is not an easy task. What we see in design is the regurgitation of old ideas wrapped up in something new.
We live in a world in which we are bombarded with information. On an average day we are hit with "the equivalent of 174 newspapers of data".
It's been a long year and I've been lucky enough to work on some great website design projects. These designs have ranged from large group buying websites to policy and advocacy sites.
This is a common scenario faced when telling someone what you do for a job. The idea that you can make a living designing and laying out websites is a concept out of reach for some.
It is so difficult for a designer to view a completed project 2 months down the track. We often question our judgements; things that seemed sufficient or good enough with the limited time/budget/resources now look dated and generic.
A good website design should guide the user through the journey via graphical indicators. As with the green traffic light man telling us when to walk, graphical indicators should become the language between a user and the website interface they're utilising. This will enable a smooth journey.
In an age of information overload, adopting a minimalist or Less is More approach is key.
It has been said that music can exert immense influence and charm us into to loosening our wallets / purses.
Came across a great article on NY times today which explained why Apple is such a great force in the product design field. I don't think there is another company out there that has such unity amongst its product range, this even extends into its marketing material.Everything is controlled. Nothing is overlooked. I'm talking aesthetics here, not the functionality of their OS.
Designing and developing a website to be compatible with several different browsers has long been a headache for designers and web developers. Now it's not just a variety of browsers that need to be considered; smart phones, iPads and a variety of screen resolutions must also be taken into account. In fact, the majority of clients now ask for a mobile version of their website to be developed.
As websites rely more and more on social networks to promote their presence, it's nice to be able to customise the default icons you usually get with “Add this” and “Share this”.
One thing that is always an issue when designing websites is the column widths. Widths tend to change from page to page within a PSD file and when you're trying to design quickly they can tend to be overlooked.