See Think Do Framework 

The See, Think, Do is framework strategy to put your customers first, evaluate your marketing programs, and right-align your view of success.

Below is an example of the framework in practice @

Qualify the audience. This is the discovery stage.

Support the decision-making process. The content is designed to enable the user to explore the brand without pressure to make a purchase.

This is the conversion stage. The customer is now ready to purchase after consideration.

This framework was developed by Avinash Kaushik, Google’s Digital Marketing Evangelist. Further reading