See Think Do Framework

Edwin Antonian Team : Web Design Tags : Web Design Business User Experience

The See, Think, Do is framework strategy to put your customers first, evaluate your marketing programs, and right-align your view of success.

Below is an example of the framework in practice @ g-star.com.au

See
Qualify the audience. This is the discovery stage.

https://www.g-star.com/en_au

Think
Support the decision-making process. The content is designed to enable the user to explore the brand without pressure to make a purchase.

https://www.g-star.com/en_au/elwood/3D-Denim

Do
This is the conversion stage. The customer is now ready to purchase after consideration.

This framework was developed by Avinash Kaushik, Google’s Digital Marketing Evangelist. Further reading

http://www.kaushik.net/avinash/see-think-do-content-marketing-measurement-business-framework/

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