Re-imagining forms

Making forms fun is a difficult task. But Virgin has managed to do just that. It has taken an old design pattern and has re-imagined it into unique form fill experience. The result is a site that enables consumers to book flights at twice the speed of conventional online booking forms (on any kind of device).

It’s not just design; it’s a collaboration between designers and engineers who get design,” Work & Co

The steps take you through the following process:

1 - Choose your destination and departure points, as well as trip type (multi-city, etc)

2- Choose the occupant details (count and type of occupant)

3- Select dates of flights

4- Select each flight time and ticket

5- Choose your seat

6- Finalise details and pay!!

Not only have they re-imagined the form but have rethought the boarding pass.