Mobile life is a post-apocalyptic world

I close my last blog of the year with a rant about how mobile sites will change in the post-apocalyptic world of 2013.

I’ve spent two-thirds of the 2012 with an Android handset on Telstra 4g network. Apart from a noticeable effect on battery life, the benefits of mobile bandwidth that trumps my home ADSL2+ connection are immense.

I remember all those years ago, people saying ‘after you’ve had a 3g phone, you could never go back to 2g’. I’m not sure who these people were and what they were doing on the 3g network in 2004, but the same statement can definitely be made about 4g and 3g.

I love my 4g phone.

I love loading desktop webpages in one second at 8:00am in the morning on the train to work while everyone else scrapes for a smidgen of data. This love will soon be shared by the majority of the population as is the current state of 3g. That being the case, as well as the increase of capable, large-screen mobile phones, what is the future of the mobile web site?

The mobile web site cannot be the slimmed down, feature stripped web site it was once was. Mobile web sites will need to become small-screen equivalents of their desktop cousins.

I’m closing 2012 already working on two mobile sites that are exactly that, fully-featured mobile website.

Had Michael Coe and Graham Hancock predicted this, instead of a global catastrophe based on the Mayan equivalent of the year 2000, I’d have been significantly more impressed.

Merry Christmas and a Happy New Year!