Designing the perfect checkout
Recently, we got talking about checkout forms. In the world of prototyping, our UX team constantly finds itself tackling checkout pages. At times, it feels like this is wasted effort.
Why are we re-prototyping another checkout?
We’ve prototyped lots in the past, why can’t we re-use the last ‘best checkout’ we created?
Unfortunately, all checkouts are different.
The proof of this lies in ‘out-of-the-box’ checkouts. You know you’ve hit an ‘out-of-the-box’ checkout, when you’re in the checkout and you think ‘why I am I being asked this?’
This is a sign you’ve got an ‘out-of-the-box’ checkout. A checkout that’s been built to cover any and all number of products, services, subscriptions, etc…
Building a bespoke website means building a bespoke checkout. A checkout that’s optimised for the purchase it’s making. Instead of a generic checkout, it’s important to have a list of checkout requirements.
For example:
- Clear steps
- Logical groups of fields
- Ending in payment
- Total price always visible with the ‘pay’ button.
Using a generic checklist to build a bespoke checkout means you keep it optimised, but cover all bases.
