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18Jun2014

Kathleen Shrimpton Team : Web Production Tags : Web Strategy User Experience Featured

18Jun2014

What users will do for free shipping

Kathleen Shrimpton Team : Web Production Tags : Web Strategy User Experience Featured

By now we all know the importance of free shipping on eCommerce websites and how it could be the key difference between a user picking your site over a competitor.

A product for $25 with free shipping is far more appealing than a product for $20 with a $5 shipping fee.

eConsultancy have just released statistics from UPS to show how far users will go to qualify for free shipping.

With the statistics outlined in the above graph, free shipping doesn’t necessarily need to be offered by default. eCommerce sites can run special offers such as ‘Spend $50 and receive FREE SHIPPING’. Users will be drawn to use the free shipping and in most cases will make sure to reach the threshold to receive shipping for free. This could be the difference between a user adding 2 or more items to their cart to just the 1.

The ICONIC offer a threshold to reach free delivery for express shipping:

However it’s also extremely important to remind users during the Buy Process. Once they get to their Cart it is important to remind users again about the offer, just like Busted Tees do. Not only should users be reminded again but they should be told how far they have to go to reach the Free Shipping offer.

You can even remind users on the Product Detail page itself like BayTree do.

Remember you can never overdo advertising free shipping. Most users will want to meet the requirements to qualify for Free Shipping so make sure it’s loud and clear all the way from browse to purchase.

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