Robert Beerworth Team : Web Strategy Tags : Mobile Web

Mobile websites outperform Mobile Apps

Robert Beerworth Team : Web Strategy Tags : Mobile Web

A few years back, there arose this passionate argument that mobile applications would see the end of web developers. We develop websites, not apps and at the time, apps were all the rage.

Apps were fast and pretty. And people were fascinated by them and couldn’t get enough.

Fast forward a few years and we’ve changed.

We use a few apps, sure, though not the other 40 apps installed on our phones. The novelty is over.

We’re back to wanting the liquidity of the web. Jump, click and read anything: the experience we can only get through a browser.

I’m a bit selfish about this as a web designer, though it’s true.

What it means is that if you are not seriously focused on developing websites suited to phones, you really are doing yourself a disservice.

Especially if you are sending emails (which people open and click on their phones) or are in local retail.

This blog argues the point. Mobile websites significantly outperform mobile apps. And given where the mobile web started (versus apps), the trends must be accelerating.

Especially on tablet, the future of browsing.

Mobile websites can do most of what apps can do – save access the phone’s features such as the camera and stored memory – though if you can live without that, live without it.

Build a mobile website.