Microsoft and Google Compete
John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.
The Financial Review article suggests that there will potentially be some intriguing knock-on effects in Australia if Microsoft partners with Yahoo stateside – due to the local partnering between Microsoft and Publishing and Broadcasting Ltd. (ninemsn) and Yahoo and PBL competitor Seven Media Group (manifest as Yahoo!7.)
To further emphasise the degree to which competition between the two IT giants is heating up, not only is Microsoft considering partnering with Yahoo to try and gain search market share from Google, but Google is continuing with the promotion of its Google Apps software, which is seen as an attempt to penetrate Microsoft’s office technology stronghold.
References and Further Reading
