Simple ways to make your business internet savvy

In the age of internet access right at your finger tips, businesses need to be active online everyday to stay atop and fresh in people’s minds. Online presence creates brand awareness and it makes the business/product rank higher with the search engines. Here are some simple online tasks that companies could incorporate in their daily routines to ensure internet visibility.

Facebook and Twitter

With the hype of Social Media Marketing unparalleled, any company shouldn’t miss out on creating and utilizing Facebook pages to share news, offer incentives and interact with consumers. This is done to increase customer interaction, release new products/services, receive a more personalised feedback, market specific promotion and expand the potential list of customers.

Businesses should also be using Twitter to tweet, re-tweet, follow and gain followers. Companies can utilize twitter by building presence and a fan base by actively using this social-micro-blogging site. There’s an increase in sharing of customer feedback which can either improve your company’s image or offer ideas on how to better your services. It’s geared towards increasing interaction with a targeted audience.


Whether you like it or not, blogging is a vital aspect of Internet marketing for businesses. It allows consumers to find you, builds your company reputation, and helps both you and your readers to stay current on latest industry news and happenings and posting fresh articles on line helps increase your visibility. Not to mention that it’s quick, convenient and cost effective.


Google analytics is a free service offered by Google that generates detailed statistics about the visitors of your website. It can help you keep track of things like how much traffic you’re getting, where it’s coming from, which pages are being viewed and more. These statistics are important in figuring out which of your online marketing strategies are working and which aren’t.


Google Alerts is a content monitoring service that automatically notifies users when new content from the news, web, blogs and discussion groups matches a set of search terms selected by the user. This can help you monitor your brand on the Internet. After setting up Google alerts, you will be notified every time someone mentions your company online. This way you’ll be able to keep track of feedback all delivered directly to you via email, feeds or texts