Robert Beerworth Team : Web Strategy Tags : Business

Google Technology = More Clicks

Robert Beerworth Team : Web Strategy Tags : Business

From Slashdot, the New York Times is running a piece on the sophisticated technology that allows Google to be so accurate with its advertising placement.

Technology so sophisticated, that Google ads are between 50 and 100% more likely to be clicked when compared to say ads from Yahoo!.

From the article itself:

Hidden behind its simple white pages, Google has already created what it says is one of the most sophisticated artificial intelligence systems ever built.

In a fraction of a second, it can evaluate millions of variables about its users and advertisers, correlate them with its potential database of billions of ads and deliver the message to which each user is most likely to respond.

Because of this technology, users click ads 50 percent to 100 percent more often on Google than they do on Yahoo, Mr. Noto estimates, and that is a powerful driver of Google's growth and profits. 'Because the ads are more relevant," he said, "they create a better return for advertisers, which causes them to spend more money, which gives Google better margins.' (Yahoo is working on its own technology to narrow that gap.)