Namesqueeze Pages, Could they work for your company’s site?

Namesqueeze Pages, Could they work for your company’s site? (0)

Luke Manion | 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

The way it works is fairly simple. A visitor clicking through to a page they are interested in finds themselves redirected the Namesqueeze page, which contains “teaser” information related to the page the visitor seeks and requests the visitor register with a valid email address before going further.  The most successful of these pages don’t give the visitor a choice – they must register to see the full page they’re looking for.

Namesqueeze pages have become very common in some industries. Indeed, they are almost expected when clicking to the archives for newspaper and magazine sites. The approach can build an opt-in list for email campaigns much faster than almost any other method.

However, they come with their drawbacks. Primary among them is the reaction a company’s visitors have to being ‘corralled’ into giving their information.  It can be a distinct turn-off, and is often cited as a pet peeve.

 Another drawback has to do with Google Adwords, which has an algorithm that rates the ‘quality’ of the pages its customers send their traffic to. If you use Google Adwords to get traffic, you may find yourself heavily penalized in terms of prices for having poor-quality pages. And using a Namesqueeze page does decisively impact that score.

The decision whether to include one in your company’s website design is one to be weighed carefully, and discussed with your designer to build the best pages to meet your goals. 

tags: Web 2.0 ,  Online Trends ,  Corporate Blogging