WoW Is Good, But Is It Good Enough?
It’s a common requirement from pretty much every client we see here at Wiliam that they want a website with a strong “wow” factor. In fact, it’s Wiliam’s ability to deliver the highest quality, cutting edge design that attracts a great number of our clients. It’s important to remember though, that a really good website needs something fundamentally stronger at the core than just a strong “wow”.
This is where the importance of good strategic thinking, investigation and planning come in. Good design has hit the web mainstream in recent years and clients understand more than ever the importance of making sure that your site looks good, but the next big thing is making sure that those good looks are backed up by good functionality.
Wiliam incorporates a full pre-production phase into the lifecycle of all our projects. This includes:
- a discovery stage in which a client’s existing site and those of competitors are evaluated based on their layout, structure and functionality
- a requirements definition stage in which the needs of the business are matched to the needs of the site user
- a prototyping stage in which a layout and structure is proposed in order to meet the identified requirements
- a functional specification stage which defines all of the core functionality on the proposed website
This process is conducted by our highly skilled and industry leading information architects who consult closely with clients in order to plan the ideal solution for you, and for your users, right from the start. By the time that our design team finish weaving their creative magic, you can be assured that you will have a site that not only “wows” but that also works.
What can be better than that?
