Web Strategy | Wiliam Web Design Sydney Australia

Why undertake a competitor analysis on the web?

Mike Hall | 13/11/2009

Competitor analyses can vary from high-level strategic analysis, looking at what strategies companies are currently undertaking and planning to undertake, to more low-level detailed analyses, such as usability evaluations.

tags: Online Trends , Web Strategy

Social Media – What’s in it for me?

Daniel Wright | 16/10/2009

Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.

tags: Social Media Marketing , Web Strategy , Online Marketing

Why you should use a bookmarking and sharing service on your website

Roslyn Zolandor | 7/09/2009

AddThis is one of several bookmarking and sharing services you can use for your website. Basically instead of placing the icons on your website and linking to the ever-changing bookmarking and sharing service it does it for you. 10 advantages of using the AddThis service over doing it yourself.

tags: Web Development , Social Bookmarking , Web Strategy , Online Trends , SEO

If You Want To Be Famous Just Use Youtube

Bess Batterham | 26/08/2009

Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.

tags: Online Video Marketing , Online Marketing , Online Marketing , Web Strategy

Get To Know Your Competitors, They Could Be Your Best Friends

James Hinton | 20/08/2009

When I chat to people about getting a new site built, one of the first questions I ask is: who are your competitors and what are they doing online?

tags: Business , Usability , Web Strategy , Tips & Tricks

Preparing For Your Web Development Project

Hamish Stead | 21/07/2009

Web projects are important, they can be your business’ primary global presence as well as an integral part of how that business functions. Advertising, CRM, sales and business performance can all be addressed with a good quality web site.

tags: Business , Web Development , Web Strategy

Twitter: making your 140 characters count

Emily Berry | 15/07/2009

You’ve signed up for a Twitter account, declared yourself present in a mere 140 characters and now what?

tags: Web Strategy , Twitter , Viral Marketing , Online Marketing

WoW Is Good, But Is It Good Enough?

Daniel Wright | 15/07/2009

It’s a common requirement from pretty much every client we see here at Wiliam that they want a website with a strong “wow” factor. In fact, it’s Wiliam’s ability to deliver the highest quality, cutting edge design that attracts a great number of our clients. It’s important to remember though, that a really good website needs something fundamentally stronger at the core than just a strong “wow”.

tags: Web Design , Web Development , Web Strategy

What does your website do?

Daniel Wright | 9/07/2009

It’s one of the most important and least asked questions when it comes to planning and building a new website. The knee-jerk reaction is of course that we all want our websites to ‘do’ everything. We want them to attract new business, build and maintain relationships within our professional communities, showcase our talents and achievements, and to read the minds of web users.

tags: Web Design , Web Development , Web Strategy

Making the right choice – 3 things to consider when establishing an online presence

Solaris Ataya | 7/07/2009

A common mistake made by many businesses is the dependence on the idea that an online website means people will flock to it. Whilst to some degree, users will find a way to your site, the question to ask yourself is ‘is the site attracting the right target audience?

tags: Web Strategy , Business , Online Marketing

Importance of Using Redirects for New Sites

Patrick Wong | 23/06/2009

When businesses and individuals decide to give their website a facelift their main agenda is having a new site that looks well designed, give a professional feel and is easily manageable with a CMS (content management system). That is all good and well but what happens to the old site once the shiney new one is up and running and how will it impact hits and leads that are generated.

tags: Search , SEO , Web Strategy

Including Video on your website

Benjamin Christie | 4/06/2009

Compared to 12 months ago, the number of prospective clients and long term clients asking about video solutions has vastly increased for us.

tags: Business , Technology , Web Design , Web Strategy

PPC Campaign Performance & Domain Names

Patrick Wong | 7/05/2009

Relevancy is regarded as a component of quality which in then improves the user browsing experience, an objective that all the major search engines strive to uphold.

tags: SEM , Online Marketing , Web Strategy

Innovate in 2009

Benjamin Christie | 30/04/2009

I’ve just come back from a week in San Francisco attending Adtech in San Francisco and meeting with companies in the bay area and in Los Angeles. Given the economic climate has hit hard over there compared to the generalised softening in the Australian market there are things we can learn as a web development company from the observations I learnt in the US. There is no doubt that companies that can innovate will come out at the end of this economic crisis strong and with greater market share than they already have.

tags: Business , Online Marketing , Web Strategy

Display Ads: The Perfect Compliment to Search Campaigns

Benjamin Christie | 3/04/2009

In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.

tags: Online Marketing , Web Strategy , Search

The power of utilising Video on your website

Daniel Nelson | 16/03/2009

Savvy web marketers and digital agencies can utilise the captivating power of video as part of successful web strategy to support brand’s and achieve exceptional cut through with online audiences.

tags: Web Strategy , Online Marketing , Web Design

Increase your ROI when advertising on TV by integrating it successfully with your website

Roslyn Zolandor | 27/02/2009

You can increase your return on investment (ROI) when running a television commercial by successfully integrating it with your website.

tags: Web Design , Web Development , Business , Web Strategy

Why Minimalist Web Design May Offer More

Adam Tedeschi | 9/02/2009

Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.

tags: Web Design , Web Strategy , Online Marketing , Web Development

Five Critical Steps to Keeping Your Business Open in a Bad Economy

Daniel Nelson | 4/02/2009

No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.

tags: Business , Web Marketing , Usability , Online Marketing , Web Strategy

Seven Ways to Get More Revenue from Adsense

Daniel Nelson | 4/02/2009

Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.

tags: Web Marketing , Business , Online Marketing , Google , Web Strategy

Benefits of Live Support

Gillian Lindsay | 2/02/2009

The Internet grows each day, bringing a continual stream of new competitors to the market. With so many available options, you will need to provide your potential customers with as many reasons to choose your e-commerce site as possible. The level of customer service you offer can make the difference between soaring sales or users that run to your competition.

tags: e-commerce , Usability , Web Strategy , Business

Will the Popularity of Ad Blocking Software Diminish Your Profits

Robert Beerworth | 22/01/2009

If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.

tags: Web Strategy , Online Trends , Business , Online Marketing

Why You Should Take Notice of The Widget Channel

Benjamin Christie | 21/01/2009

Intel recently showcased prototype products designed to deliver an interactive Internet experience on your television. Intel has partnered with Yahoo and will utilize their Widget Engine to deliver content. This venture has been branded The Widget Channel and will be much more than simply an Internet browser displayed on your TV.

tags: Technology , Business , Online Marketing , Web Strategy

Twitter Breaks Records in Australia

Patrick Wong | 19/01/2009

By now you have heard of Twitter, a highly popular micro-blogging service. Have you set up your account yet? If not, you may soon find it a necessity to keep in line with your customers, clients and fellow businessmen.

tags: Online Trends , Corporate Blogging , Web 2.0 , Web Strategy

Keep Your Ecommerce Site Strong

Benjamin Christie | 14/01/2009

We are firmly in the grasp of a global recession. However, this does not mean it is time to close up your online store. There are steps you can take to ensure your online business stands strong among these challenges.

tags: Business , Online Marketing , e-commerce , Web Strategy

Protecting the Virtual Keys to Your Domain

Robert Beerworth | 7/01/2009

Your passwords are your virtual key to your online assets. Yet too often, these aren’t given a second thought. Anyone who obtains your password can essentially become you. In a matter of moments someone with ill intent can destroy the reputation of your business.

tags: Common Sense , Web Strategy , Technology , Web Marketing

How to Create Professional Podcasts

Gillian Lindsay | 6/01/2009

If you have researched podcasting and determined it would be a beneficial investment for your online business you may wonder where to begin with your new endeavor. To achieve favorable results you must create podcasts that are professional. Poorly produced podcasts do not attract subscribers. In fact, they can have the opposite effect and ultimately hurt your image.

tags: Podcasts , Online Marketing , Web Marketing , Web Strategy

Should You Consider Podcasting

Gillian Lindsay | 5/01/2009

Podcasting can provide an unprecedented medium for connecting with your target market. Traditional methods of communication utilizing text and photo can present your message clearly.

tags: Online Trends , Online Marketing , Web Strategy , Podcasts

Do You Have a Wireless Selling Strategy

Daniel Nelson | 5/01/2009

Smart phone usage has been on a steady rise for some time. While these advanced gadgets were once thought of strictly as business tools, they are slowly gaining acceptance in the general user market. Have you created a wireless selling strategy to capture this new audience?

tags: Online Marketing , Business , Web Strategy , e-commerce

IE Vulnerabilities: Are You Part of the Problem?

Robert Beerworth | 22/12/2008

By now you’re probably familiar with the latest Internet Explorer security issues. If not you can review our previous post on the topic. Over the past few years there have been an increasing number of vulnerabilities in Internet browsers. When these issues occur the blame is always placed with the browser itself. However, there is another party that shares some responsibility.

tags: Online Trends , Web Strategy , Web Design , Business , Technology

Should You Consider In-Text Advertising

Patrick Wong | 18/12/2008

In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.

tags: Online Marketing , Online Trends , Business , Web Strategy

Confirm Your Site’s Availability with a Site Monitoring Service

Gillian Lindsay | 17/12/2008

You’ve invested time, money and numerous other resources to ensure your website is profitable. Have you taken all the necessary steps to protect your investment?

tags: Technology , Web Strategy , Usability

Using Your Blog Title to Attract More Readers

Benjamin Christie | 11/12/2008

In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.

tags: Corporate Blogging , SEO , Online Marketing , Web Strategy

Search Engine Trends in 2008

Daniel Nelson | 10/12/2008

In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?

tags: Online Trends , SEO , Business , Web Strategy

Web Browser Trends for 2008

Daniel Nelson | 9/12/2008

Since the year is nearly over it’s an excellent time to see how the top web browsers have faired in 2008.

tags: Online Trends , Technology , Web Design , Web Strategy

Choose Your Keywords Carefully

Patrick Wong | 9/12/2008

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?

tags: SEO , Web Marketing , Web Strategy , Online Marketing

Make Your Contest a Win-Win for Your Website

Patrick Wong | 5/12/2008

If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.

tags: Online Marketing , Online Trends , Web Strategy , Web Marketing

Five Last Minute Tips for Increasing Holiday Sales Online

Benjamin Christie | 5/12/2008

December is here and the holiday shopping season is in full swing. If you weren’t able to implement all your plans or if sales need a little boost here are some last minute tips for capitalizing on holiday spending, especially in this difficult economy.

tags: Business , Sales , Web Strategy , Online Marketing

Five Reasons to Add a Forum to Your Site

| 4/12/2008

Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.

tags: Online Trends , Web Strategy , Web 2.0 , Online Marketing

Managing Your Brand Online

Daniel Nelson | 2/12/2008

A well executed campaign can lead to phenomenal sales growth at a fraction of the cost of traditional media. But what happens when a campaign unintentionally offends a portion of this diverse market?

tags: Online Trends , Online Marketing , Web Strategy , Web Design

Building RSS Subscribers

| 17/11/2008

If you maintain a website, blog, or other content source that can be syndicated via RSS feeds then you have probably kept a watch on the number of subscribers your content has at a given time. There’s little doubt that no matter how many subscribers you have presently, you can always use more.

tags: Web Strategy

10 Things Every Legal Site Needs

Robert Beerworth | 10/11/2008

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?

tags: Business , Online Marketing , Email Marketing , Web Strategy , SEO

Driving Sales via User Reviews

Patrick Wong | 6/11/2008

There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?

tags: Online Marketing , Online Trends , Web 2.0 , Business , Web Strategy

Effective Website Metrics

Daniel Nelson | 4/11/2008

Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.

tags: Web Design , Web Strategy , Online Marketing , Business

Getting Venture Capital for Your Online Idea

Daniel Nelson | 29/10/2008

Wiliam has developed a number of websites from the ground up. But before Wiliam got involved, the companies had to seek start up capital from Venture Capitalists to get their ideas off the ground. If you are interested in pursing this option, here are five steps you can take.

tags: Business , Web Strategy , Investment

Investing in Web in the current Economic Climate

Robert Beerworth | 28/10/2008

With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.

tags: Web Strategy , Online Marketing , Business

Website, micro site or splash page?

Daniel Nelson | 27/10/2008

Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site or splash page can provide for these campaigns?

tags: Web Design , Business , Web Marketing , Web Strategy

Top Ten Reasons to Outsource

Robert Beerworth | 27/10/2008

Given the current economic climate, companies are thinning their workforce. Yet the need to capture new customers through a dynamic web presence has never been greater. If you are looking for a way to do more with less then you should consider the benefits of outsourcing.

tags: Web Marketing , Web Strategy , Business , Web Development

What Can You Learn from BarackObama.com

Robert Beerworth | 21/10/2008

The upcoming presidential election in the United States is the first since Web 2.0 technologies have become widely used. Although both candidates have embraced these features, Barack Obama’s online success has been unprecedented.

tags: Web Design , Web 2.0 , Online Trends , Online Marketing , Social Bookmarking , Web Strategy

Quality Landing Pages Design

Robert Beerworth | 15/10/2008

Landing page design will ultimately affect cost-per-click and the conversion rate. Google also analyse the landing page to assess quality score. Here are some advice for you to consider when marketing online.

tags: Online Marketing , Web Design , Web Strategy

Accessibility and Your Website

Mike Hall | 8/10/2008

Accessibility addresses the ways people with disabilities interact with your website, whether visually, physically, or mentally impaired, all users should be able to navigate, understand and interact with your site. Here are some compelling reasons why your website should be meet accessibility standards.

tags: Website Accessibility , Usability , Web Design , Web Strategy

Preparing for Google Chrome

Robert Beerworth | 30/09/2008

Google recently released a beta version of their new Internet Browser called Chrome in more than 100 countries but how does it compare to the cunning Firefox or the popular Internet Explorer?

tags: Online Trends , Web Design , Web Strategy

Developing an Online Video Strategy

Benjamin Christie | 29/09/2008

Since you have already invested in the costs of developing media, it only makes sense to consider stretching that investment with an online campaign. Below are a few options for sharing your videos...

tags: Online Trends , Web Strategy , Viral Marketing

Untapped Potential: Web Presence for Small Business

| 24/09/2008

Are you among the majority of Australian small business owners who have no web presence at all? This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.

tags: Business , Web Development , Web Strategy

Benefits of Search Part 2 – Learning from Intranet Search

Benjamin Christie | 22/09/2008

In the last post we looked at the benefits you can gain from the search data gathered from your public website. Monitoring your search is one of the most valuable tools for ensuring your site is relevant to your customers. However, are you applying the same approach to your Intranet?

tags: Business , Technology , Search , Web Strategy

Benefits of Search Part 1 - Learning from External Search

Benjamin Christie | 19/09/2008

You might have noticed that the Wiliam website search is powered by the Google Mini Search Appliance. You are probably well aware of the importance of a good search feature for your website. Statistics show that up to 80% of your users will leave a web site if the search is poor. However, have you ever considered the benefits that can be reaped from the data generated from your search tool?

tags: Technology , Search , Web Strategy

Adding Paid Search To Your Marketing Mix

| 15/09/2008

Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.

tags: SEM , Online Marketing , Business , Web Strategy

Affiliate Marketing - Should you be considering it?

| 1/08/2008

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0 , Web Strategy , Online Marketing , SEM , Search

Online Competitors - Who are they?

| 28/07/2008

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0 , Online Marketing , Web Strategy , SEO

Get your staff blogging!

| 16/07/2008

Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?

tags: Web 2.0 , Web Strategy , Online Marketing

Do you have a Purple Cow website?

| 14/07/2008

This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?

tags: Web 2.0 , Web Strategy , Web Design , Online Marketing

Using competitions to drive traffic

| 11/07/2008

Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.

tags: Web 2.0 , Online Marketing , Web Strategy