First use experience
%2fblog.aspx%3fblogid%3d1472
Blogs
1472
Anna Hosie | 21/05/2013
What is first use experience you ask?
tags:
Web Strategy
Why UX Matters
%2fblog.aspx%3fblogid%3d1468
Blogs
1468
Anda Damian | 15/05/2013
One way to ensure a great experience is to not lose sight of your website strategy.
tags:
Web Strategy
Personalized E-Commerce
%2fblog.aspx%3fblogid%3d1467
Blogs
1467
Jayde Smith | 2/05/2013
Privacy you might ask? Well for some that is the case, however for an increasing number of others, they feel that it provides for a better experience.
tags:
Web Strategy
Responsive email templates
%2fblog.aspx%3fblogid%3d1466
Blogs
1466
Natalie Ashes | 1/05/2013
Over 35% of emails are opened through a mobile device so why are companies only sending out one email?
tags:
Web Strategy
Provide your user proper support
%2fblog.aspx%3fblogid%3d1459
Blogs
1459
Leonardo Alvarez | 26/04/2013
It’s pretty clear that you want to ensure that your customers are very happy.
tags:
Common Sense
,
Tips & Tricks
,
Web Strategy
eCommerce - Sell your product
%2fblog.aspx%3fblogid%3d1456
Blogs
1456
Anna Hosie | 16/04/2013
The following provides some tips for designing product pages that do sell.
tags:
Web Strategy
What are the best email subject lines?
%2fblog.aspx%3fblogid%3d1453
Blogs
1453
Robert Beerworth | 12/04/2013
This breakdown of what email subject lines work (and don't work) are gold.
tags:
Email Marketing
,
Common Sense
,
Web Strategy
Website Terms and Conditions: The Good, the Bad and the Ugly
%2fblog.aspx%3fblogid%3d1452
Blogs
1452
Robert Beerworth | 11/04/2013
Call them what you will; User Agreements or Terms of Agreement. How you ‘wrap’ and handle them can be a big deal if you play it wrong.
tags:
Web Strategy
,
Web Design
Make your website touch friendly
%2fblog.aspx%3fblogid%3d1413
Blogs
1413
Anna Hosie | 12/02/2013
With everyone going mobile and with so many different types of devices being used to access the web, why not design a website that works on all?
tags:
Web Design
,
Web Strategy
Turns out we’ve been ‘converting’ users since way before the web came along
%2fblog.aspx%3fblogid%3d1404
Blogs
1404
Robert Beerworth | 25/01/2013
We can learn a lot by looking back at how retailers – almost a hundred years ago – did it.
tags:
Web Strategy
The 404 page is more important than you might think
%2fblog.aspx%3fblogid%3d1374
Blogs
1374
Robert Beerworth | 3/12/2012
The 404 page of your website is your chance to amend wrongs… and get users back on track.
tags:
Web Strategy
,
Web Design
How to Make Call to Actions More Effective
%2fblog.aspx%3fblogid%3d1324
Blogs
1324
Bess Batterham | 5/09/2012
There is no one-size fits all approach for selecting the highest performers as CTAs tend to perform differently across verticals, making the task even more challenging.
tags:
Web Strategy
,
Online Marketing
The Content Omniverse
%2fblog.aspx%3fblogid%3d1311
Blogs
1311
Bess Batterham | 28/08/2012
When using the Internet the majority of your time is spent creating and digesting content.
tags:
Web Strategy
Price customisation on your website
%2fblog.aspx%3fblogid%3d1280
Blogs
1280
Robert Beerworth | 17/07/2012
Based on who you are and how you act can entirely vary the price you pay online... Well, on sophisticated websites anyway.
tags:
Web Development
,
Web Strategy
Test and test your website.
%2fblog.aspx%3fblogid%3d1264
Blogs
1264
Robert Beerworth | 19/06/2012
Nothing is sacred. Questions assumptions.
tags:
Web Strategy
How to use a microsite when the main website isn’t the vehicle
%2fblog.aspx%3fblogid%3d1237
Blogs
1237
Robert Beerworth | 19/04/2012
Microsites can be argued to be a crutch, though they are often necessary and can bring much more to the table than simply band-aiding the inadequacies of your primary website.
tags:
Web Strategy
Integrating Facebook Timeline with your eCommerce website
%2fblog.aspx%3fblogid%3d1229
Blogs
1229
Peter Nguyen | 10/04/2012
With the recent introduction of the new timeline for Facebook’s 845 million active users, it’s about time that your next eCommerce website harvest the potential of what it can do to promote your business.
tags:
Web Strategy
Separating your social media and customer support
%2fblog.aspx%3fblogid%3d1231
Blogs
1231
Natalie Ashes | 10/04/2012
If customers have engaged with social media to learn more about the brand and keep up to date with the latest news, you do not want to expose them to endless support and service issues.
tags:
Web Strategy
Introducing your new Pay-wall
%2fblog.aspx%3fblogid%3d1227
Blogs
1227
Robert Beerworth | 4/04/2012
Google might have an answer to the Pay-wall. Less revenue per user, though more users. You will need to do the maths.
tags:
Web Strategy
Which test won?
%2fblog.aspx%3fblogid%3d1222
Blogs
1222
Robert Beerworth | 2/04/2012
You no longer need to guess which A/B test might have produced better results.
tags:
Web Strategy
Ask your eCommerce customers what they think via a website survey?
%2fblog.aspx%3fblogid%3d1200
Blogs
1200
Robert Beerworth | 1/03/2012
We spend hours sitting around thinking about how to optimise our eCommerce websites. Maybe we should ask the people using the website, the customers.
tags:
Web Strategy
How to illustrate adaptive design?
%2fblog.aspx%3fblogid%3d1197
Blogs
1197
Robert Beerworth | 28/02/2012
Two great links showing how adaptive design works.
tags:
Web Design
,
Web Strategy
Microsite Strategy
%2fblog.aspx%3fblogid%3d1195
Blogs
1195
Robert Beerworth | 22/02/2012
Microsites are often misunderstood and poorly executed. A proper strategy and a good implementation can yield great results.
tags:
Web Strategy
So ever wanted to know how many people watched your YouTube video from start to finish aye?
%2fblog.aspx%3fblogid%3d1189
Blogs
1189
Seosamh O Siadhail | 13/02/2012
YouTube offers some useful stats per video on their site although there is perhaps one statistic that is missing: how many people watched the video from start to finish?
tags:
Web Strategy
,
Tips & Tricks
Quick observations in web development and online strategy in early 2012
%2fblog.aspx%3fblogid%3d1185
Blogs
1185
Robert Beerworth | 9/02/2012
We’re only a month in, though a few trends are staking themselves quite clearly.
tags:
Web Strategy
Trying to ditch the functional specification – part 2
%2fblog.aspx%3fblogid%3d1145
Blogs
1145
Queron Jephcott | 12/12/2011
I’m starting my series of blogs by heading back to basics…
tags:
Information Architecture
,
Web Strategy
Whatever it is, make it a story so I understand.
%2fblog.aspx%3fblogid%3d1101
Blogs
1101
Joe Smith | 20/10/2011
The Wiliam team are working on an exciting new website project. It’s a website for a business looking to attract investors. Said business has a unique product and delivers a necessary service. There is a mountain of data, figures, facts, stats that identifies this business as a great investment opportunity.
tags:
Web Design
,
Web Strategy
Music and online shopping, why not?
%2fblog.aspx%3fblogid%3d1102
Blogs
1102
Edwin Antonian | 20/10/2011
It has been said that music can exert immense influence and charm us into to loosening our wallets / purses.
tags:
e-commerce
,
Web Strategy
Woolworths and Wiliam win big: including Australian Online Retailer of the Year 2011
%2fblog.aspx%3fblogid%3d1077
Blogs
1077
Robert Beerworth | 29/09/2011
We’ve worked closely with Woolworths on key websites including Dick Smith, Big W and Dan Murphys for the past few years. The effort has been rewarded including Online Retailer of the Year for Dick Smith; best eCommerce website in Australia.
tags:
Web Strategy
,
e-commerce
Engaging, Exciting & Selling through Video.
%2fblog.aspx%3fblogid%3d1075
Blogs
1075
Jessica Lane | 22/09/2011
Lately, I’ve noticed that a large majority of websites I regularly visit are taking advantage of the use of video. Personally I believe it to be a good medium to engage, exciting and drive sales. But why is it that video is rapidly spreading like wild fire? Is it just a fad? Like that green and yellow 70’s full pile carpet with matching wall paper which I’m sure was gorgeous at the time; Or genuinely just a step forward for online sales, technology & consumers alike.
tags:
Online Trends
,
Web Strategy
The pros and cons of online usability testing
%2fblog.aspx%3fblogid%3d1070
Blogs
1070
Mike Hall | 12/09/2011
Weighing up the pros and cons of online usability testing.
tags:
Usability
,
Web Strategy
A lesson learned for each year at Wiliam
%2fblog.aspx%3fblogid%3d1066
Blogs
1066
Adam Tedeschi | 7/09/2011
As the soon to be departing Creative Director of Australia’s best Web Development Company I have had the pleasure over these 5 years of witnessing some impressive achievements, milestones and successes.
The achievements are evident in the many sites Wiliam has launched. Big brand sites like Dan Murphy’s and Dick Smith, the explosive success of Cudo (built and launched in 6 weeks), the recent Choosi.com.au, Australia’s biggest grass roots political site GetUp.org.au and fund raisers like the NBCF are all stand outs.
There were though, of course, some lessoned learned (and they are much more interesting to write about it) Here are just five of them.
tags:
Web Design
,
Web Strategy
Is ’Click to Call’ an answer to shopping cart abandonment?
%2fblog.aspx%3fblogid%3d1050
Blogs
1050
Kathleen Shrimpton | 3/08/2011
If you don’t already know what Click to Call is, it’s actually quite a simple concept. You put a Click to Call button on your website, the user enters their phone number, then your lines are connected and wallah! You are now speaking directly to a potential customer or client. Likewise with Live Chat, the user clicks a link to be taken to an instant messaging dialogue with a company representative. Direct contact to achieve direct results.
tags:
Web Strategy
,
e-commerce
Effective Calls to Action
%2fblog.aspx%3fblogid%3d1048
Blogs
1048
Eddie Gallagher | 2/08/2011
As a website owner you cannot afford your customers not to take action on your offers or promotions. There is only the present moment. If your web site does not convince someone to convert right now, it is highly doubtful that it ever will.
tags:
Web Design
,
Web Strategy
Coming soon to a computer near you
%2fblog.aspx%3fblogid%3d1049
Blogs
1049
Adam Tedeschi | 2/08/2011
A good Coming Soon page can be done at hardly any expense and can in fact be a very powerful way to build momentum for when your brilliant new website does go live.
tags:
Web Design
,
Web Strategy
Building Online Trust for your Brand
%2fblog.aspx%3fblogid%3d1042
Blogs
1042
Kathleen Shrimpton | 15/07/2011
Trust is one of, if not, THE most important aspect when it comes to expanding your brand online. It is essential for improving customer acquisition and customer loyalty. Following this 8 step path will help to dramatically improve your brands trust in the digital sphere.
tags:
Online Marketing
,
Web Strategy
The Paradox of Choice
%2fblog.aspx%3fblogid%3d1041
Blogs
1041
Mike Hall | 11/07/2011
Research has shown that if presented with too much choice, users are likely to not choose anything at all. Information overload has long been blamed for the inability of users to make a decision.
tags:
Web Strategy
,
Web Design
The SEO Benefits of User Generated Content
%2fblog.aspx%3fblogid%3d1027
Blogs
1027
Kathleen Shrimpton | 10/06/2011
Distilled recently wrote a paper identifying the key benefits of user generated content for SEO. They worked closely with Reevoo to conclude how successful adding user generated content in the form of reviews and questions could be for your site.
tags:
SEO
,
Web Strategy
Make your customers dare to share your brand
%2fblog.aspx%3fblogid%3d1028
Blogs
1028
Bess Batterham | 10/06/2011
A new study by ShareThis has found that 31 per cent of referral traffic on the Internet comes from sharing.
tags:
Web Marketing
,
Web Strategy
5 Reasons I Bail from a Website
%2fblog.aspx%3fblogid%3d1029
Blogs
1029
Kriska Aviola | 10/06/2011
A few resons that would make users bail a website.
tags:
Web Design
,
Web Development
,
Web Strategy
,
User Experience
Why customer service is SO important?
%2fblog.aspx%3fblogid%3d1025
Blogs
1025
Robert Beerworth | 8/06/2011
You website is only part of a successful online strategy. Getting customers is not as important as keeping customers, and good customer service has enormous long-term return. Failing to understand the importance (and costs) of online customer service can be detrimental.
tags:
Web Strategy
Why the speed of your website is so, so important
%2fblog.aspx%3fblogid%3d1015
Blogs
1015
Robert Beerworth | 11/05/2011
The speed of your website has a direct correlation with its success
tags:
Web Strategy
Quick, Look to your Right
%2fblog.aspx%3fblogid%3d1012
Blogs
1012
Robert Beerworth | 10/05/2011
Users statistically click RHS calls-to-action more than LHS ones
tags:
Information Architecture
,
Common Sense
,
Sales
,
Web Strategy
Launching www.genbook.com
%2fblog.aspx%3fblogid%3d1011
Blogs
1011
Robert Beerworth | 15/04/2011
A great example of a modern, conversion-focused website with great content.
tags:
Web Design
,
Web Strategy
A quick understanding of what stats matter
%2fblog.aspx%3fblogid%3d1010
Blogs
1010
Robert Beerworth | 6/04/2011
Understanding your website’s stats in key to understanding its performance.
tags:
Web Strategy
Improve email click-through by cutting your copy
%2fblog.aspx%3fblogid%3d1009
Blogs
1009
Robert Beerworth | 5/04/2011
The idea that ‘less is more’ couldn’t be truer than when it comes to marketing emails.
tags:
Email Marketing
,
Web Strategy
Forget Upsell and Cross-sell. Next-sell is where you need to be.
%2fblog.aspx%3fblogid%3d999
Blogs
999
Robert Beerworth | 17/03/2011
We go out of our way to avoid and destroy SPAM and yet we’re glued to our Inbox looking for that email confirming our purchase. This is the perfect time for marketer’s to strike.
tags:
Web Strategy
,
Email Marketing
When to send an email
%2fblog.aspx%3fblogid%3d981
Blogs
981
Robert Beerworth | 4/02/2011
Getting the timing of your email right is pretty central to its success. Timing really boils down to common sense.
tags:
Web Strategy
Planning for success
%2fblog.aspx%3fblogid%3d982
Blogs
982
Adam Tedeschi | 4/02/2011
If you are building a new website, significantly changing your old website or just adding new functionality then good planning should be where you start.
tags:
Web Development
,
Web Strategy
Optimisation tactics for 2011
%2fblog.aspx%3fblogid%3d980
Blogs
980
Robert Beerworth | 3/02/2011
The more personalised you are, the better you are…
tags:
Web Design
,
Web Strategy
How to launch your website/startup with a “Launching Soon” page
%2fblog.aspx%3fblogid%3d979
Blogs
979
Robert Beerworth | 2/02/2011
Get the “Launching Soon” page on your website, and you can launch with a veritable number of emails and interested users.
tags:
Web Strategy
Twitter starts testing its own ‘self-serve’ ad platform
%2fblog.aspx%3fblogid%3d977
Blogs
977
| 27/01/2011
Just as Google lets/requires its advertisers to manage their own ads, so too is Twitter moving in this direction.
tags:
Web Strategy
People asking questions for sake of asking questions: Quora is a fad
%2fblog.aspx%3fblogid%3d976
Blogs
976
Robert Beerworth | 25/01/2011
Is Quora a fad? Answer: Unless you know what Quora is – which is unlikely – the answer is yes.
tags:
Web Strategy
Usability Heuristics
%2fblog.aspx%3fblogid%3d970
Blogs
970
Mike Hall | 13/01/2011
Usability heuristics are ‘rules of thumb’ which are used to guide design decisions when designing a new site or application.
tags:
Web Design
,
Web Strategy
Do you have an online business model?
%2fblog.aspx%3fblogid%3d968
Blogs
968
Robert Beerworth | 12/01/2011
Every business needs a model. And every business needs to make money, eventually. Online business is no different.
tags:
Web Strategy
This is how important Christmas is to eCommerce
%2fblog.aspx%3fblogid%3d965
Blogs
965
Robert Beerworth | 11/01/2011
Online retailers will all tell you how important Christmas is to eCommerce; no different to traditional retail. This article in econsultancy.com illustrates the point. And the growth….
tags:
Web Strategy
,
e-commerce
You can’t move from your web developer
%2fblog.aspx%3fblogid%3d964
Blogs
964
Robert Beerworth | 10/01/2011
Try as you might, think what you like, you're stuck with your web developer.
tags:
Web Design
,
Web Strategy
2011 Web Development Predictions
%2fblog.aspx%3fblogid%3d957
Blogs
957
Robert Beerworth | 4/01/2011
A good and brief article picking the trends in Web Development in 2011.
tags:
Web Development
,
Web Strategy
Good Load Testing Tools
%2fblog.aspx%3fblogid%3d955
Blogs
955
Robert Beerworth | 16/12/2010
The bigger your website and the more users it expects, the more important the load testing to make sure it can live up to its expectations.
tags:
Web Design
,
Web Strategy
World’s best landing page
%2fblog.aspx%3fblogid%3d954
Blogs
954
Robert Beerworth | 8/12/2010
What does it take to be voted world’s best landing page?
tags:
Web Design
,
Web Strategy
8 great UX diagrams
%2fblog.aspx%3fblogid%3d940
Blogs
940
Robert Beerworth | 15/11/2010
Eight great User Experience Diagrams visualising the science behind users, their needs, wants and aspirations… and subsequent behaviour
tags:
Web Strategy
Should you pay people to spread the word about your company?
%2fblog.aspx%3fblogid%3d942
Blogs
942
Natalie Ashes | 15/11/2010
Spreading the work within the social media community can create an awareness that cannot be replicated. People who “tweet”, “share”, or post positive comments about your business for no advantage are almost certainly doing it for the love.
tags:
Online Marketing
,
Web Strategy
realestate.com.au to cease the use of auto-refresh
%2fblog.aspx%3fblogid%3d935
Blogs
935
Robert Beerworth | 3/11/2010
The tide is turning. Page views will be down as a result, though only to their true level. Another commercial website ditches auto-refresh.
tags:
Web Strategy
Why Less is More
%2fblog.aspx%3fblogid%3d932
Blogs
932
Robert Beerworth | 2/11/2010
The fewer options and choices customers have, the happier they are.
tags:
Web Strategy
Build it for the users, not the owners.
%2fblog.aspx%3fblogid%3d908
Blogs
908
Robert Beerworth | 28/09/2010
The more pragmatic, cold and unemotional you are, the better your website will perform.
tags:
Web Strategy
Some interesting online automotive advertising statistics
%2fblog.aspx%3fblogid%3d892
Blogs
892
Robert Beerworth | 15/09/2010
These statistics, pulled from some recent online automotive advertising research, are useful for anyone advertising online.
tags:
Web Strategy
You should start to get your head around HTML5
%2fblog.aspx%3fblogid%3d888
Blogs
888
Robert Beerworth | 14/09/2010
It is fair to say that the slow transition from HTML4 to HTML5 has begun. It is slow and without a clear direction, though more and more glimmers of HTML5 are appearing. It’s time to get your head around it.
tags:
Web Development
,
Online Trends
,
Programming
,
CSS
,
Web Strategy
Why Twitter’s URL shortener is cool and might be even cooler
%2fblog.aspx%3fblogid%3d889
Blogs
889
Robert Beerworth | 14/09/2010
Twitter’s URL shortener – t.co – will not only give incumbents such as bit.ly a real run for their money – it could mean much, much more for Twitter and its users.
tags:
Web Development
,
Online Trends
,
Web Strategy
Make your online store competitive
%2fblog.aspx%3fblogid%3d863
Blogs
863
Daniel Wright | 16/07/2010
In the last few years Australian companies have really embraced e-commerce. If you’re planning your first entry into the highly competitive world of e-commerce, then you need to make sure that you’re going to be able to compete.
tags:
Tips & Tricks
,
Web Development
,
Web Strategy
,
Online Marketing
Should I build my website in HTML5?
%2fblog.aspx%3fblogid%3d857
Blogs
857
Robert Beerworth | 13/07/2010
HTML5 is coming, though when do you pull the trigger? Turns out, it all depends on who you're pointing at.
tags:
Web Development
,
Online Trends
,
Programming
,
CSS
,
Web Strategy
,
Tips & Tricks
Running a smooth web development project
%2fblog.aspx%3fblogid%3d743
Blogs
743
Hamish Stead | 5/02/2010
How to choose afriendly web developer and ensure your project goes smoothly.
tags:
Web Strategy
Why undertake a competitor analysis on the web?
%2fblog.aspx%3fblogid%3d683
Blogs
683
Mike Hall | 13/11/2009
Competitor analyses can vary from high-level strategic analysis, looking at what strategies companies are currently undertaking and planning to undertake, to more low-level detailed analyses, such as usability evaluations.
tags:
Online Trends
,
Web Strategy
Social Media – What’s in it for me?
%2fblog.aspx%3fblogid%3d652
Blogs
652
Daniel Wright | 16/10/2009
Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.
tags:
Social Media Marketing
,
Web Strategy
,
Online Marketing
Why you should use a bookmarking and sharing service on your website
%2fblog.aspx%3fblogid%3d611
Blogs
611
Roslyn Zolandor | 7/09/2009
AddThis is one of several bookmarking and sharing services you can use for your website. Basically instead of placing the icons on your website and linking to the ever-changing bookmarking and sharing service it does it for you. 10 advantages of using the AddThis service over doing it yourself.
tags:
Web Development
,
Social Bookmarking
,
Web Strategy
,
Online Trends
,
SEO
If You Want To Be Famous Just Use Youtube
%2fblog.aspx%3fblogid%3d596
Blogs
596
Bess Batterham | 26/08/2009
Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.
tags:
Online Video Marketing
,
Online Marketing
,
Online Marketing
,
Web Strategy
Get To Know Your Competitors, They Could Be Your Best Friends
%2fblog.aspx%3fblogid%3d587
Blogs
587
James Hinton | 20/08/2009
When I chat to people about getting a new site built, one of the first questions I ask is: who are your competitors and what are they doing online?
tags:
Business
,
Usability
,
Web Strategy
,
Tips & Tricks
Preparing For Your Web Development Project
%2fblog.aspx%3fblogid%3d550
Blogs
550
Hamish Stead | 21/07/2009
Web projects are important, they can be your business’ primary global presence as well as an integral part of how that business functions. Advertising, CRM, sales and business performance can all be addressed with a good quality web site.
tags:
Business
,
Web Development
,
Web Strategy
Top Tips to Keep Your Content Fresh
%2fblog.aspx%3fblogid%3d545
Blogs
545
Guy MacArthur | 16/07/2009
Content is king for both keeping your audience interested and keeping search engines happy with content to crawl and rank for search terms. Here are a few ideas to help keep the content on your site fresh.
tags:
Web Development
,
Tips & Tricks
,
Web Strategy
Twitter: making your 140 characters count
%2fblog.aspx%3fblogid%3d542
Blogs
542
Emily Berry | 15/07/2009
You’ve signed up for a Twitter account, declared yourself present in a mere 140 characters and now what?
tags:
Web Strategy
,
Twitter
,
Viral Marketing
,
Online Marketing
WoW Is Good, But Is It Good Enough?
%2fblog.aspx%3fblogid%3d543
Blogs
543
Daniel Wright | 15/07/2009
It’s a common requirement from pretty much every client we see here at Wiliam that they want a website with a strong “wow” factor. In fact, it’s Wiliam’s ability to deliver the highest quality, cutting edge design that attracts a great number of our clients. It’s important to remember though, that a really good website needs something fundamentally stronger at the core than just a strong “wow”.
tags:
Web Design
,
Web Development
,
Web Strategy
What does your website do?
%2fblog.aspx%3fblogid%3d532
Blogs
532
Daniel Wright | 9/07/2009
It’s one of the most important and least asked questions when it comes to planning and building a new website. The knee-jerk reaction is of course that we all want our websites to ‘do’ everything. We want them to attract new business, build and maintain relationships within our professional communities, showcase our talents and achievements, and to read the minds of web users.
tags:
Web Design
,
Web Development
,
Web Strategy
Making the right choice – 3 things to consider when establishing an online presence
%2fblog.aspx%3fblogid%3d531
Blogs
531
Solaris Ataya | 7/07/2009
A common mistake made by many businesses is the dependence on the idea that an online website means people will flock to it. Whilst to some degree, users will find a way to your site, the question to ask yourself is ‘is the site attracting the right target audience?
tags:
Web Strategy
,
Business
,
Online Marketing
Importance of Using Redirects for New Sites
%2fblog.aspx%3fblogid%3d517
Blogs
517
Patrick Wong | 23/06/2009
When businesses and individuals decide to give their website a facelift their main agenda is having a new site that looks well designed, give a professional feel and is easily manageable with a CMS (content management system).
That is all good and well but what happens to the old site once the shiney new one is up and running and how will it impact hits and leads that are generated.
tags:
Search
,
SEO
,
Web Strategy
Including Video on your website
%2fblog.aspx%3fblogid%3d514
Blogs
514
Benjamin Christie | 4/06/2009
Compared to 12 months ago, the number of prospective clients and long term clients asking about video solutions has vastly increased for us.
tags:
Business
,
Technology
,
Web Design
,
Web Strategy
PPC Campaign Performance & Domain Names
%2fblog.aspx%3fblogid%3d508
Blogs
508
Patrick Wong | 7/05/2009
Relevancy is regarded as a component of quality which in then improves the user browsing experience, an objective that all the major search engines strive to uphold.
tags:
SEM
,
Online Marketing
,
Web Strategy
Innovate in 2009
%2fblog.aspx%3fblogid%3d507
Blogs
507
Benjamin Christie | 30/04/2009
I’ve just come back from a week in San Francisco attending Adtech in San Francisco and meeting with companies in the bay area and in Los Angeles. Given the economic climate has hit hard over there compared to the generalised softening in the Australian market there are things we can learn as a web development company from the observations I learnt in the US. There is no doubt that companies that can innovate will come out at the end of this economic crisis strong and with greater market share than they already have.
tags:
Business
,
Online Marketing
,
Web Strategy
Display Ads: The Perfect Compliment to Search Campaigns
%2fblog.aspx%3fblogid%3d503
Blogs
503
Benjamin Christie | 3/04/2009
In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.
tags:
Online Marketing
,
Web Strategy
,
Search
The power of utilising Video on your website
%2fblog.aspx%3fblogid%3d501
Blogs
501
Daniel Nelson | 16/03/2009
Savvy web marketers and digital agencies can utilise the captivating power of video as part of successful web strategy to support brand’s and achieve exceptional cut through with online audiences.
tags:
Web Strategy
,
Online Marketing
,
Web Design
Increase your ROI when advertising on TV by integrating it successfully with your website
%2fblog.aspx%3fblogid%3d500
Blogs
500
Roslyn Zolandor | 27/02/2009
You can increase your return on investment (ROI) when running a television commercial by successfully integrating it with your website.
tags:
Web Design
,
Web Development
,
Business
,
Web Strategy
Why Minimalist Web Design May Offer More
%2fblog.aspx%3fblogid%3d499
Blogs
499
Adam Tedeschi | 9/02/2009
Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.
tags:
Web Design
,
Web Strategy
,
Online Marketing
,
Web Development
Five Critical Steps to Keeping Your Business Open in a Bad Economy
%2fblog.aspx%3fblogid%3d496
Blogs
496
Daniel Nelson | 4/02/2009
No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.
tags:
Business
,
Web Marketing
,
Usability
,
Online Marketing
,
Web Strategy
Seven Ways to Get More Revenue from Adsense
%2fblog.aspx%3fblogid%3d497
Blogs
497
Daniel Nelson | 4/02/2009
Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.
tags:
Web Marketing
,
Business
,
Online Marketing
,
Google
,
Web Strategy
Benefits of Live Support
%2fblog.aspx%3fblogid%3d495
Blogs
495
Gillian Lindsay | 2/02/2009
The Internet grows each day, bringing a continual stream of new competitors to the market. With so many available options, you will need to provide your potential customers with as many reasons to choose your e-commerce site as possible. The level of customer service you offer can make the difference between soaring sales or users that run to your competition.
tags:
e-commerce
,
Usability
,
Web Strategy
,
Business
Will the Popularity of Ad Blocking Software Diminish Your Profits
%2fblog.aspx%3fblogid%3d488
Blogs
488
Robert Beerworth | 22/01/2009
If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.
tags:
Web Strategy
,
Online Trends
,
Business
,
Online Marketing
Why You Should Take Notice of The Widget Channel
%2fblog.aspx%3fblogid%3d487
Blogs
487
Benjamin Christie | 21/01/2009
Intel recently showcased prototype products designed to deliver an interactive Internet experience on your television. Intel has partnered with Yahoo and will utilize their Widget Engine to deliver content. This venture has been branded The Widget Channel and will be much more than simply an Internet browser displayed on your TV.
tags:
Technology
,
Business
,
Online Marketing
,
Web Strategy
Twitter Breaks Records in Australia
%2fblog.aspx%3fblogid%3d485
Blogs
485
Patrick Wong | 19/01/2009
By now you have heard of Twitter, a highly popular micro-blogging service. Have you set up your account yet? If not, you may soon find it a necessity to keep in line with your customers, clients and fellow businessmen.
tags:
Online Trends
,
Corporate Blogging
,
Web 2.0
,
Web Strategy
Keep Your Ecommerce Site Strong
%2fblog.aspx%3fblogid%3d483
Blogs
483
Benjamin Christie | 14/01/2009
We are firmly in the grasp of a global recession. However, this does not mean it is time to close up your online store. There are steps you can take to ensure your online business stands strong among these challenges.
tags:
Business
,
Online Marketing
,
e-commerce
,
Web Strategy
Protecting the Virtual Keys to Your Domain
%2fblog.aspx%3fblogid%3d477
Blogs
477
Robert Beerworth | 7/01/2009
Your passwords are your virtual key to your online assets. Yet too often, these aren’t given a second thought. Anyone who obtains your password can essentially become you. In a matter of moments someone with ill intent can destroy the reputation of your business.
tags:
Common Sense
,
Web Strategy
,
Technology
,
Web Marketing
How to Create Professional Podcasts
%2fblog.aspx%3fblogid%3d476
Blogs
476
Gillian Lindsay | 6/01/2009
If you have researched podcasting and determined it would be a beneficial investment for your online business you may wonder where to begin with your new endeavor. To achieve favorable results you must create podcasts that are professional. Poorly produced podcasts do not attract subscribers. In fact, they can have the opposite effect and ultimately hurt your image.
tags:
Podcasts
,
Online Marketing
,
Web Marketing
,
Web Strategy
Should You Consider Podcasting
%2fblog.aspx%3fblogid%3d474
Blogs
474
Gillian Lindsay | 5/01/2009
Podcasting can provide an unprecedented medium for connecting with your target market. Traditional methods of communication utilizing text and photo can present your message clearly.
tags:
Online Trends
,
Online Marketing
,
Web Strategy
,
Podcasts
Do You Have a Wireless Selling Strategy
%2fblog.aspx%3fblogid%3d475
Blogs
475
Daniel Nelson | 5/01/2009
Smart phone usage has been on a steady rise for some time. While these advanced gadgets were once thought of strictly as business tools, they are slowly gaining acceptance in the general user market. Have you created a wireless selling strategy to capture this new audience?
tags:
Online Marketing
,
Business
,
Web Strategy
,
e-commerce
IE Vulnerabilities: Are You Part of the Problem?
%2fblog.aspx%3fblogid%3d468
Blogs
468
Robert Beerworth | 22/12/2008
By now you’re probably familiar with the latest Internet Explorer security issues. If not you can review our previous post on the topic. Over the past few years there have been an increasing number of vulnerabilities in Internet browsers. When these issues occur the blame is always placed with the browser itself. However, there is another party that shares some responsibility.
tags:
Online Trends
,
Web Strategy
,
Web Design
,
Business
,
Technology
Should You Consider In-Text Advertising
%2fblog.aspx%3fblogid%3d466
Blogs
466
Patrick Wong | 18/12/2008
In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.
tags:
Online Marketing
,
Online Trends
,
Business
,
Web Strategy
Confirm Your Site’s Availability with a Site Monitoring Service
%2fblog.aspx%3fblogid%3d465
Blogs
465
Gillian Lindsay | 17/12/2008
You’ve invested time, money and numerous other resources to ensure your website is profitable. Have you taken all the necessary steps to protect your investment?
tags:
Technology
,
Web Strategy
,
Usability
Using Your Blog Title to Attract More Readers
%2fblog.aspx%3fblogid%3d463
Blogs
463
Benjamin Christie | 11/12/2008
In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.
tags:
Corporate Blogging
,
SEO
,
Online Marketing
,
Web Strategy
Search Engine Trends in 2008
%2fblog.aspx%3fblogid%3d462
Blogs
462
Daniel Nelson | 10/12/2008
In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?
tags:
Online Trends
,
SEO
,
Business
,
Web Strategy
Web Browser Trends for 2008
%2fblog.aspx%3fblogid%3d460
Blogs
460
Daniel Nelson | 9/12/2008
Since the year is nearly over it’s an excellent time to see how the top web browsers have faired in 2008.
tags:
Online Trends
,
Technology
,
Web Design
,
Web Strategy
Choose Your Keywords Carefully
%2fblog.aspx%3fblogid%3d461
Blogs
461
Patrick Wong | 9/12/2008
One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?
tags:
SEO
,
Web Marketing
,
Web Strategy
,
Online Marketing
Make Your Contest a Win-Win for Your Website
%2fblog.aspx%3fblogid%3d457
Blogs
457
Patrick Wong | 5/12/2008
If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.
tags:
Online Marketing
,
Online Trends
,
Web Strategy
,
Web Marketing
Five Last Minute Tips for Increasing Holiday Sales Online
%2fblog.aspx%3fblogid%3d458
Blogs
458
Benjamin Christie | 5/12/2008
December is here and the holiday shopping season is in full swing. If you weren’t able to implement all your plans or if sales need a little boost here are some last minute tips for capitalizing on holiday spending, especially in this difficult economy.
tags:
Business
,
Sales
,
Web Strategy
,
Online Marketing
Five Reasons to Add a Forum to Your Site
%2fblog.aspx%3fblogid%3d459
Blogs
459
| 4/12/2008
Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.
tags:
Online Trends
,
Web Strategy
,
Web 2.0
,
Online Marketing
Managing Your Brand Online
%2fblog.aspx%3fblogid%3d455
Blogs
455
Daniel Nelson | 2/12/2008
A well executed campaign can lead to phenomenal sales growth at a fraction of the cost of traditional media. But what happens when a campaign unintentionally offends a portion of this diverse market?
tags:
Online Trends
,
Online Marketing
,
Web Strategy
,
Web Design
Building RSS Subscribers
%2fblog.aspx%3fblogid%3d449
Blogs
449
| 17/11/2008
If you maintain a website, blog, or other content source that can be syndicated via RSS feeds then you have probably kept a watch on the number of subscribers your content has at a given time. There’s little doubt that no matter how many subscribers you have presently, you can always use more.
tags:
Web Strategy
10 Things Every Legal Site Needs
%2fblog.aspx%3fblogid%3d448
Blogs
448
Robert Beerworth | 10/11/2008
No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?
tags:
Business
,
Online Marketing
,
Email Marketing
,
Web Strategy
,
SEO
Driving Sales via User Reviews
%2fblog.aspx%3fblogid%3d446
Blogs
446
Patrick Wong | 6/11/2008
There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?
tags:
Online Marketing
,
Online Trends
,
Web 2.0
,
Business
,
Web Strategy
Effective Website Metrics
%2fblog.aspx%3fblogid%3d444
Blogs
444
Daniel Nelson | 4/11/2008
Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.
tags:
Web Design
,
Web Strategy
,
Online Marketing
,
Business
Getting Venture Capital for Your Online Idea
%2fblog.aspx%3fblogid%3d441
Blogs
441
Daniel Nelson | 29/10/2008
Wiliam has developed a number of websites from the ground up. But before Wiliam got involved, the companies had to seek start up capital from Venture Capitalists to get their ideas off the ground. If you are interested in pursing this option, here are five steps you can take.
tags:
Business
,
Web Strategy
,
Investment
Investing in Web in the current Economic Climate
%2fblog.aspx%3fblogid%3d440
Blogs
440
Robert Beerworth | 28/10/2008
With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.
tags:
Web Strategy
,
Online Marketing
,
Business
Website, micro site or splash page?
%2fblog.aspx%3fblogid%3d438
Blogs
438
Daniel Nelson | 27/10/2008
Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site or splash page can provide for these campaigns?
tags:
Web Design
,
Business
,
Web Marketing
,
Web Strategy
Top Ten Reasons to Outsource
%2fblog.aspx%3fblogid%3d439
Blogs
439
Robert Beerworth | 27/10/2008
Given the current economic climate, companies are thinning their workforce. Yet the need to capture new customers through a dynamic web presence has never been greater. If you are looking for a way to do more with less then you should consider the benefits of outsourcing.
tags:
Web Marketing
,
Web Strategy
,
Business
,
Web Development
What Can You Learn from BarackObama.com
%2fblog.aspx%3fblogid%3d437
Blogs
437
Robert Beerworth | 21/10/2008
The upcoming presidential election in the United States is the first since Web 2.0 technologies have become widely used. Although both candidates have embraced these features, Barack Obama’s online success has been unprecedented.
tags:
Web Design
,
Web 2.0
,
Online Trends
,
Online Marketing
,
Social Bookmarking
,
Web Strategy
Quality Landing Pages Design
%2fblog.aspx%3fblogid%3d434
Blogs
434
Robert Beerworth | 15/10/2008
Landing page design will ultimately affect cost-per-click and the conversion rate. Google also analyse the landing page to assess quality score. Here are some advice for you to consider when marketing online.
tags:
Online Marketing
,
Web Design
,
Web Strategy
Accessibility and Your Website
%2fblog.aspx%3fblogid%3d432
Blogs
432
Mike Hall | 8/10/2008
Accessibility addresses the ways people with disabilities interact with your website, whether visually, physically, or mentally impaired, all users should be able to navigate, understand and interact with your site. Here are some compelling reasons why your website should be meet accessibility standards.
tags:
Website Accessibility
,
Usability
,
Web Design
,
Web Strategy
Preparing for Google Chrome
%2fblog.aspx%3fblogid%3d427
Blogs
427
Robert Beerworth | 30/09/2008
Google recently released a beta version of their new Internet Browser called Chrome in more than 100 countries but how does it compare to the cunning Firefox or the popular Internet Explorer?
tags:
Online Trends
,
Web Design
,
Web Strategy
Developing an Online Video Strategy
%2fblog.aspx%3fblogid%3d426
Blogs
426
Benjamin Christie | 29/09/2008
Since you have already invested in the costs of developing media, it only makes sense to consider stretching that investment with an online campaign. Below are a few options for sharing your videos...
tags:
Online Trends
,
Web Strategy
,
Viral Marketing
Untapped Potential: Web Presence for Small Business
%2fblog.aspx%3fblogid%3d423
Blogs
423
| 24/09/2008
Are you among the majority of Australian small business owners who have no web presence at all? This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.
tags:
Business
,
Web Development
,
Web Strategy
Benefits of Search Part 2 – Learning from Intranet Search
%2fblog.aspx%3fblogid%3d422
Blogs
422
Benjamin Christie | 22/09/2008
In the last post we looked at the benefits you can gain from the search data gathered from your public website. Monitoring your search is one of the most valuable tools for ensuring your site is relevant to your customers. However, are you applying the same approach to your Intranet?
tags:
Business
,
Technology
,
Search
,
Web Strategy
Benefits of Search Part 1 - Learning from External Search
%2fblog.aspx%3fblogid%3d421
Blogs
421
Benjamin Christie | 19/09/2008
You might have noticed that the Wiliam website search is powered by the Google Mini Search Appliance. You are probably well aware of the importance of a good search feature for your website. Statistics show that up to 80% of your users will leave a web site if the search is poor. However, have you ever considered the benefits that can be reaped from the data generated from your search tool?
tags:
Technology
,
Search
,
Web Strategy
Adding Paid Search To Your Marketing Mix
%2fblog.aspx%3fblogid%3d416
Blogs
416
| 15/09/2008
Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.
tags:
SEM
,
Online Marketing
,
Business
,
Web Strategy
Affiliate Marketing - Should you be considering it?
%2fblog.aspx%3fblogid%3d414
Blogs
414
| 1/08/2008
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
,
SEM
,
Search
Online Competitors - Who are they?
%2fblog.aspx%3fblogid%3d413
Blogs
413
| 28/07/2008
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
,
SEO
Get your staff blogging!
%2fblog.aspx%3fblogid%3d409
Blogs
409
| 16/07/2008
Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
Do you have a Purple Cow website?
%2fblog.aspx%3fblogid%3d407
Blogs
407
| 14/07/2008
This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring.
But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?
tags:
Web 2.0
,
Web Strategy
,
Web Design
,
Online Marketing
Using competitions to drive traffic
%2fblog.aspx%3fblogid%3d405
Blogs
405
| 11/07/2008
Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy