Some interesting web stats at the end of July 2012

Some interesting web stats at the end of July 2012 (0)

eConsultancy.com have a great weekly blog post where they round up the best and most interest digital and web stats and numbers for the week.

I guess I could just link you there, though my top-line take-outs and summary:

Don’t worry about the numbers; mobile is getting bigger with revenue from mobile search and discover (basically paid search and paid content in apps) will be worth $15bn a year by 2017.
Investment in digital is booming, with VC investment in the US reaching its highest level in a decade. Almost a third of it is in mobile and video, whilst social (thank goodness) is dropping.
eBay and PayPal have doubled their revenue through mobile in one year. Howzat!
iPad is the leading driver of mobile commerce by a long-shot, followed by iPhone and then Android.
The Google Search Results page continues to evolve and weight itself towards paid search. A search term for ‘credit cards’ has paid search (i.e. the part you can hardly visually differentiate these days) taking 51% of the page whilst natural search takes up 17%.

Good for Google, maybe not so good for you or me… whether browsing or trying to get found.

Indeed, only 40% of Google’s visitors will see the first organic result. Don’t be evil Google.