17Mar2016
See Think Do Framework
Lesson, remove the “jump into bed with me now” experience, with “buy now” button.
23Dec2015
End of passwords. Fingers crossed.
Google is trialling phone-only sign-in. No more remembering obscure passwords, this also should add extra layer of security.
15May2015
Brand free advertising, nothing new really…
‘The difference between products and brands is fundamental. A product is something that is made in a factory; a brand is something that is bought by a customer.'
15Apr2015
12Mar2015
The neglected
Emails are a communication channel that can pay big dividends in future conversions so designing one that captures attention for the right reason can be great for your business.
16Feb2015
Responsive or adaptive ?
The decision should be made at the start of the project within the team which includes UX / Design / Front-end / Back-end development. The decision upfront will also allow for better design / coding methods.
2Feb2015
The humble Jerrycan, the story of brilliant design
In strong design the user is always at the centre of the problem to be solved.
15Jan2015
Getting creative
One of the worst feelings for a Creative is getting stuck on ideas, even worse is trying to create yourself out of them; which never works. I’m actually stuck right now trying to write this blog.
21Dec2014
The Lie that is Multitasking
In truth, multitasking is actually task-switching. Unfortunately our brains are not wired to perform multiple tasks
4Dec2014
The urban legend that is Seven, Plus or minus two
The legend goes that in 1956 George A. Miller wrote a research paper showing that people can remember from five to nine (Seven plus or minus two) things
21Nov2014
Typography 101
While we are told there are no rules in typography, how can we ever learn what to do.
3Nov2014
Things learnt at WD14
This is the second year the Wiliam team attended Web Directions South. The line of speakers at the conference was top notch; each speaker brought something unique but all speakers imbued their talks with an effective story telling approach.
7Oct2014
The Collaborative Creative brief - good for design and for the client
Collaborating with a client through the initial design brief stage is of huge benefit to the future outcomes of a project
18Sep2014
Designing for mobile
When designing for mobile website and apps, the process is more complex. What appears to work on computer screen can vary on an Android, IOS or Windows device
24Aug2014
Checkout design done right
The goal of any well designed checkout process should be about making the process as pleasant as possible for a user...
31Jul2014
Jira, why is the UI/UX design so bad!
I regularly think I’ve got the hang of jira and then the next day I log back into it and find myself on a page with loads of links to sections that doesn't matter to me or the task I need to complete.
1Jul2014
Re-imagining forms
Making forms fun is a difficult task. But Virgin America.com has managed to do just that.
10Jun2014
Guerrilla user-testing.
This (out-in-the-wild) style user-testing is a no-frills, DIY approach
8May2014
Good story telling
It’s been said that we consume about 34 gigabytes of information per person each day
25Mar2014
Scrolling, Scrolling, Scrolling…
Designers often feel pressure to reduce margins and pack the majority of content above some arbitrary ‘fold’ line.
11Feb2014
Treat mobile users differently to your desktop users
Understanding your audience before you invest time and money into your website / mobile solution
10Jan2014
Car brands designing websites the right way
Most car brands put significant time and money towards their printed marketing material, yet less resources into their what should be their main marketing platform - their website.
29Nov2013
White Space
Every designer has heard this before: "there's a bit of white space there, can we fill it in with something?."
5Nov2013
Timeless design
The idea of timeless design, in particular product / car design, has been a constant. However in modern web design it’s hard to imagine...
23Oct2013
Wabi Sabi
The current trend in interactive/digital design has moved in a big way to minimal, flat and uncluttered aesthetic and interaction.
3Oct2013
It's the little things you do…
"It's the little details that are vital. Little things make big things happen."
24Jul2013
“The lower the standard of a people, the more lavish are its ornaments..."
The age of minimalist digital design is here. It all started with the least obvious instigator "Windows 8" but digital design has embraced it.
17Jun2013
Improve the mobile checkout experience
37% of people owned a smart phone in 2011. This increased to 52% in 2012.
11Apr2013
Designing in the mobile era
Well, like life we need to simplify our online experiences by removing items that are not necessary.
11Mar2013
Iterative website design, discovering problems earlier
Iterative design process allows design assumptions to be tested so problems can be discovered earlier.
12Feb2013
Mobile e commerce looking good
Why not list some of the best e-commerce mobile site designs out there at the moment.
10Jan2013
Respond to survive
Either build individual websites for each device or create one site that adapted to fit each device.
27Nov2012
Responsive layouts why we need to design this way
Responsive design uses fluid grids, fluid images/media & media queries to adjust the design to suit its parent media.
6Nov2012
The influence of ‘Metro Style’ on modern day website design
The new ‘Metro Style’ has adopted principles from classic Swiss graphic design, with clear focus on the content of applications and additional impetus on typography.
8Oct2012
Design thinking - It's not about what you want, it's about what they need
When tackling a new project talk to the end user rather than the client about what they would like to see in the design / or redesign.
28Sep2012
Better way to be creative
Our ideas are 'copied' from a source, then transformed and then combined to create another form.
29Aug2012
Stuck? Sketch it!
When stuck for ideas the best way to open your mind and get things out is by sketching them.
29Jun2012
UXD, UI, UED, IA, IxD = ?
There are plenty of ways to describe the people behind the 'experience' on your website.
14Jun2012
Contrast in design
Many things go into making good design, great design. One component that can have great impact to a design is contrast.
3Apr2012
The changing face of website design in the age of the tablet
Website design is evolving to a point where we are no longer solely designing for desktops. We instead need to accommodate for 3 distinct mediums.
2Mar2012
The 1 Trillion dollar story
Web design is like advertising - it's about selling something to someone.
7Feb2012
Break it, stretch it, bend it, crush it, crack it, fold it.
Generation of new design ideas is not an easy task. What we see in design is the regurgitation of old ideas wrapped up in something new.
13Jan2012
How we read websites
We live in a world in which we are bombarded with information. On an average day we are hit with "the equivalent of 174 newspapers of data".
20Dec2011
Google and Me
It's been a long year and I've been lucky enough to work on some great website design projects. These designs have ranged from large group buying websites to policy and advocacy sites.
13Dec2011
Designer
This is a common scenario faced when telling someone what you do for a job. The idea that you can make a living designing and laying out websites is a concept out of reach for some.
7Dec2011
Generating Design Ideas
It is so difficult for a designer to view a completed project 2 months down the track. We often question our judgements; things that seemed sufficient or good enough with the limited time/budget/resources now look dated and generic.
16Nov2011
What makes a website’s design a good design?
A good website design should guide the user through the journey via graphical indicators. As with the green traffic light man telling us when to walk, graphical indicators should become the language between a user and the website interface they're utilising. This will enable a smooth journey.
28Oct2011
All sites should be designed as mobile sites
In an age of information overload, adopting a minimalist or Less is More approach is key.
20Oct2011
Music and online shopping, why not?
It has been said that music can exert immense influence and charm us into to loosening our wallets / purses.
10Oct2011
Designer First, C.E.O. Second
Came across a great article on NY times today which explained why Apple is such a great force in the product design field. I don't think there is another company out there that has such unity amongst its product range, this even extends into its marketing material.Everything is controlled. Nothing is overlooked. I'm talking aesthetics here, not the functionality of their OS.
21Sep2011
Responsive design, documenting a live project
Designing and developing a website to be compatible with several different browsers has long been a headache for designers and web developers. Now it's not just a variety of browsers that need to be considered; smart phones, iPads and a variety of screen resolutions must also be taken into account. In fact, the majority of clients now ask for a mobile version of their website to be developed.
28Jul2011
How to customise AddThis Sharing icons
As websites rely more and more on social networks to promote their presence, it's nice to be able to customise the default icons you usually get with “Add this” and “Share this”.
19May2011
Designing and Developing with Grids
One thing that is always an issue when designing websites is the column widths. Widths tend to change from page to page within a PSD file and when you're trying to design quickly they can tend to be overlooked.
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