Keep your email lists clean

Something which has been clear for quite a while now is that Email Marketing is continually evolving. The users who subscribe are much more aware and therefore we need to become more focused and targeted. It seems as though many marketers are yet to adjust their strategies for email marketing in order to ensure they are effective. Simply purchasing a list in order to blast out a message to millions of recipients is no longer realistic. They simply will not appreciate your offer or take advantage.

It’s well known that utilising tactics such as that will in many cases do more harm than you realise. Building and managing your own email lists is critical, and if you are not doing this pro-actively you may be running the risk of being listed for sending spam which will ultimately impact your return on investment.