Radio and Magazines, eat Online dust.Add to My Brief

Robert Beerworth | 24/01/2006

Radio and Magazines, eat Online dust.

Online advertising is still ten years away from attracting the advertising revenues of newspapers. And add another five years before it catches the dominant advertising medium, television.

The news is not so good for magazines and radio however, with the surging growth of the Internet as an online advertising medium putting it well within striking distance and the third force in advertising in the next year or so.

Better still; the surging growth in online advertising spending is sustainable according to the authors of a recent report cited in yesterday’s Sydney Morning Herald, Frost & Sullivan.

The article, (Online ads to take over radio, magazines Christian Catalano) makes the valid point that the key growth driver behind online is broadband, and its continuing penetration into Australian households and businesses.

Says media buyer Harold Mitchell, "I was there in 2000 and this time the difference is that internet usage is for real. It no longer is just other dotcommers using the internet. This time it's real companies; the marketers have learnt how to use it and I think it's for real."

tags: Business

Interested in learning more?

Wiliam is a leading supplier of web solutions and can provide expert advice to assist your business or organisation online.

Make enquiry   Request quotation

Comments

Share this page

Print this page Email this page to a friend Bookmark and Share

No Brief added yet.

My Brief results-driven approach emphasises a commitment to our clients needs through strategic analysis and best-practice.

Add to My Brief

Click on this icon to save item into My Brief. Retrieve, email and print

Drag & Drop

Drag & drop any iten with this icon into My Brief. Retrieve, email and print

Search Blogs