Is Twitter the frontier of a successful business strategy?

The answer to this question appears to still be debatable, with many companies boasting the benefits which they have leveraged from injecting Twitter into their business strategy, whilst others still argue that it is a ‘fad’ that is soon to disappear.

In my opinion, achieving success with a technology such as Twitter primarily depends on investing resources to establish the strategy. It needs to be in line with your business requirements and persistently feeding your strategy so as to establish a solid foundation that will grow and nurture customer relationships.

I came across an online blog ‘Five Wickedly Clever Ways to Use Twitter’ that highlights the key points of differentiation for cleverly using Twitter, and if done right, it could be used as a very powerful marketing tool in ones business strategy.

For example, the author of the blog rightly points out that Twitter can be used to monitor ‘real-time’ customer experience with a product/service when the user ‘tweets’ their satisfaction/disappointment of a company’s offering – allowing competitors to use this information to their advantage by offering users a product that is similar but also at a competitive in price/value.

Feedback from Twitter is also advantageous in providing current market research on user experience and could seek to identify new or changing trends in the market place for your particular offering. It could even identify some of your weaknesses.