Improve email click-through by cutting your copyAdd to My Brief

Robert Beerworth | 5/04/2011

This is a very simple blog.

The ultimate purpose of the email you’re sending to that database of subscribers is click-through; for users to be interested enough in your offer that they click-through to your landing page to learn more.

Suffice to say, the email you send has a significant bearing on the success of your campaign. It’s a numbers game, and the numbers start with the email.

The simpler the email, the greater the click-through.

Don’t reiterate all of the detail of the landing page in the email; that is what the landing page is there to do.

Simply make your offer, entice the user and drive them to ‘Learn More Now’.

This is a great blog iterating the ‘less is more’ principal, with some good examples and ROI numbers from their different experiments.

tags: Email MarketingWeb Strategy

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Cutting click though rates

Another good way to reduce click though rates Is strong calls to action. Visitors to sites are looking to be told where to go next you need to see the site from there point of view and give them clear signals as to how to progress though your site, whether that be to making a phone call, sending an email or purchasing a product.

Anna
http://www.mojowebdesign.com.au

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