Email Marketing Solution That Works

Email Marketing Solution That Works

| 12/04/2007

An recent article Email Marketing Still Works confirms that email marketing is still an effective tool.

Although email campaign click-through rates have remained unchanged since 2003, research has shown that email recipients have a higher spend compared to non-recipients. It was also found that of those who open emails, 50% of them were likely to make a purchase. This clearly demonstrates the strong opportunities that still exist for email marketing.

In another article Make 2007 the Year of Email Relevance it discusses the importance of ensuring your email marketing campaign is relevant to the intended audience. With the continual increase of email marketing, it is all too easy to have your emails judged as irrelevant and as potential spam.

So with the newly acquired knowledge that email marketing still works, and the importance of generating relevant email content, following are some suggestions for your next email marketing campaign:

• Target audience: In order to create effective and relevant email marketing campaigns that work you need to know your target audience.  Gather important relevant information from consumers through newsletter opt ins, purchase history or marketing surveys.
• sitecast™ Wiliam’s email marketing solution allows personalised emails to include an unlimited amount of user information.
• Tailored content: Research has also found that consumers are willing to ‘give up’ a little about themselves in return for relevant content.  Ensure that the content within your emails are of interest to the intended audience.
• sitecast™ Wiliam’s email marketing solution will alternate content and imagery of an email dependent on the consumers preference and interactive history.
  

Email marketing does work and with the right campaign and appropriate techniques it will provide your company with a high return on investment compared to other online marketing strategies.

tags: Technology ,  Business