Strategy for Writing Blog Content (0) Add to My Brief

Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

tags: Web 2.0Corporate BloggingOnline Marketing

RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It (0) Add to My Brief

| 15/07/2008

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate BloggingTechnologyBusinessOnline Trends

Social Networking - Trend or Fad? (0) Add to My Brief

David Cheng | 9/07/2008

Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite... A business must identify the fit between their target audience and their chosen method of communication.

tags: facebook applicationsTechnologyViral MarketingCorporate Blogging

Blog Ideas to Drive Traffic (0) Add to My Brief

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate BloggingOnline TrendsWeb 2.0

How often should you blog? (0) Add to My Brief

| 31/03/2008

Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience.

tags: Corporate BloggingBusiness

Namesqueeze Pages, Could they work for your company’s site? (0) Add to My Brief

Luke Manion | 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0Online TrendsCorporate Blogging

5 Things to Blog About on Your Company’s Site (0) Add to My Brief

Roslyn Zolandor | 26/03/2008

Company Blogs walk that fine line between needing the accuracy of a press release and the informal tone of an interview. This pressure can cause a serious bout of writer’s block. But a blog can’t be stalled - in order for it to be effective it must have fresh content.

tags: Corporate BloggingBusiness

Should you build a corporate blog? (0) Add to My Brief

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: BusinessCorporate BloggingOnline Trends

10 complaints the customers have about the design of corporate web sites (3) Add to My Brief

Luke Manion | 10/03/2008

Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.

tags: Web DesignCorporate BloggingIssuesSydney Web DesignMelbourne Web DesignBusiness

10 things every accounting firm website needs (0) Add to My Brief

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web DesignBusinessCorporate BloggingEmail MarketingSEO

Web Strategy 2008 (1) Add to My Brief

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEOTechnologyBusinessCorporate BloggingWeb 2.0Melbourne Web Design

Building the best websites (0) Add to My Brief

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0BusinessCorporate BloggingViral MarketingViral MarketingMelbourne Web DesignMelbourneWeb Design

Crash course in writing successful blogs (0) Add to My Brief

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate BloggingOnline TrendsWeb 2.0SEO MelbourneSearch Engine Optimisation MelbourneSEO

Internet Marketing Online in a Web 2.0 World (2) Add to My Brief

| 6/09/2007

Fact - your customers now spend more time online than they do with traditional media. This reflects a huge shift in society. Clear and simple, online marketing is where it’s at. Introducing PR2.0

tags: SEOCorporate BloggingOnline TrendsEmail MarketingWeb 2.0

The benefits of blogging and its acceptance as a form of mainstream media (0) Add to My Brief

| 3/09/2007

There has been growing acceptance and awareness of the terms blogs and blogging. An article on Tech.Blorge.com revealed that 80% of Americans are aware of blogs and visit blogs on a regular basis.

tags: TechnologyBusinessCorporate BloggingWeb 2.0

Web 2.0 set to sweep the Australian Real Estate market (0) Add to My Brief

| 23/08/2007

Web 2.0 set to sweep the Australian Real Estate market having already conquered the American market with great effect.

tags: Corporate BloggingWeb 2.0Online Trends

Australian Political Blogging and the Benefits (1) Add to My Brief

| 6/06/2007

In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?

tags: Web 2.0Corporate BloggingOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Why is Web 2.0 important for corporate websites (0) Add to My Brief

| 22/05/2007

A recent article in the SMH titled It’s web take 2.0 confirms what we have been telling our clients for a very long time. When considering your next web design project or the upgrade of your current website, it is important to keep in mind the differences and advantages of a Web 2.0 website.

tags: BusinessCorporate BloggingOnline TrendsWeb 2.0Melbourne Web DesignMelbourne

Link wisely for a better rank (0) Add to My Brief

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online TrendsBusinessCommon SenseCorporate BloggingSEO MelbourneSearch Engine Optimisation MelbourneSEO

We’re here for the long haul – the changing face of Web Services (0) Add to My Brief

| 20/03/2007

Complacency is a killer when it comes to retaining your competitive position online. The past 18 months has seen a significant increase in the adoption of technologies and techniques that only last year, were perceived by some as “never going to catch on”.

tags: Web DesignTechnologyOnline TrendsCorporate BloggingEmail MarketingWeb 2.0Melbourne Web DesignMelbourne

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