Corporate Blogging

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Blog design (0)

Mike Hall | 15/11/2010

Blog designs can generally be split in to 2 main categories: those that show the full article contents on the homepage and those which show a synopsis only.

tags: Tips & Tricks , Corporate Blogging

Corporate blogging – Things you MUST know now (1)

Alex Wilson | 15/09/2010

Have you ever considered some of the detrimental factors of corporate blogging? We take a look at the key suspects.

tags: Corporate Blogging

5 mistakes I made when starting my own blog (0)

Alex Wilson | 30/11/2009

I am not a big fan of the word ‘blogger’, it has connotations to a certain type of person – almost like the modern day journal keeper (we all don’t like those types) and that scares me.

tags: Corporate Blogging

Wordpress Blogs - A quick win for Marketers (0)

Alex Wilson | 26/10/2009

The power of a Wordpress blog is often overlooked, it is not just another channel that ties up resources in your company. It can be the tipping point for numerous marketing initiatives - here are a few.

tags: Online Marketing , Corporate Blogging

Asking customers to contribute to your blog (1)

Alex Wilson | 25/08/2009

Asking your customers and existing database to write blog articles for you can be extremely beneficial for your marketing strategy, not to mention cost effective.

tags: Online Marketing , Corporate Blogging

Why Businesses Should Avoid Free Blogging Services (1)

Patrick Wong | 9/02/2009

Whether a beginning blogger or a seasoned expert there is one thing every blogger will need, a blog platform. When determining where to host a blog many individuals immediately turn to free services such as Blogger or LiveJournal. While the easy setup and lack of price tag may make these services an easy sell initially you may find that you get what you pay for in the long run.

tags: Corporate Blogging , Web 2.0 , Business

Responding to Negative Comments (0)

Roslyn Zolandor | 28/01/2009

If your blog has a regular readership then there’s a good chance your posts are generating comments. While this is a great way increase interest and involvement in your site, negative comments can quickly sour the atmosphere and damage your reputation.

tags: Corporate Blogging , Web 2.0 , Common Sense

The Benefits of Commenting on Blogs (1)

Daniel Nelson | 27/01/2009

Do you ever leave comments on the blogs you read? If not, you may want to consider engaging in this practice. Adding blog comments can offer several benefits

tags: Corporate Blogging , Web 2.0

Twitter Breaks Records in Australia (0)

Patrick Wong | 19/01/2009

By now you have heard of Twitter, a highly popular micro-blogging service. Have you set up your account yet? If not, you may soon find it a necessity to keep in line with your customers, clients and fellow businessmen.

tags: Online Trends , Corporate Blogging , Web 2.0 , Web Strategy

Extending Word Press with Plug-Ins (0)

| 12/01/2009

Word Press is a very popular platform for hosting your blog. While Word Press offers a wide range of publishing features out of the box, there are numerous free plug-ins available to extend the platform. Here are several you may want to consider if you are want to get the most out of your blog

tags: Corporate Blogging , SEO , Technology

Using Your Blog Title to Attract More Readers (1)

Benjamin Christie | 11/12/2008

In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.

tags: Corporate Blogging , SEO , Online Marketing , Web Strategy

How To Create Blog Posts That Attract Readers (0)

Benjamin Christie | 3/12/2008

By now we all understand the basic benefits blogging can bring to your site. The search engine optimisation gains alone should be enough to convince you to invest in this area. Once you’ve picked your platform and devised a clever name for your blog you’ll find your hardest task still awaits. What can you write about that users will actually want to read?

tags: Corporate Blogging , Web 2.0 , Web Marketing , SEO

Your Blog’s Domain Name (2)

| 27/11/2008

How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?

tags: SEO , Corporate Blogging , Web Design , Search

Strategy for Writing Blog Content (1)

| 18/07/2008

Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

tags: Web 2.0 , Corporate Blogging , Online Marketing

RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It (0)

| 15/07/2008

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate Blogging , Technology , Business , Online Trends

Social Networking - Trend or Fad? (0)

| 9/07/2008

Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite... A business must identify the fit between their target audience and their chosen method of communication.

tags: Facebook applications , Technology , Viral Marketing , Corporate Blogging

Blog Ideas to Drive Traffic (0)

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate Blogging , Online Trends , Web 2.0

How often should you blog? (0)

| 31/03/2008

Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience.

tags: Corporate Blogging , Business

Namesqueeze Pages, Could they work for your company’s site? (0)

| 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0 , Online Trends , Corporate Blogging

5 Things to Blog About on Your Company’s Site (0)

Roslyn Zolandor | 26/03/2008

Company Blogs walk that fine line between needing the accuracy of a press release and the informal tone of an interview. This pressure can cause a serious bout of writer’s block. But a blog can’t be stalled - in order for it to be effective it must have fresh content.

tags: Corporate Blogging , Business

Should you build a corporate blog? (0)

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: Business , Corporate Blogging , Online Trends

10 complaints the customers have about the design of corporate web sites (3)

| 10/03/2008

Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.

tags: Web Design , Corporate Blogging , Issues , Sydney Web Design , Melbourne Web Design , Business

10 things every accounting firm website needs (1)

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web Design , Business , Corporate Blogging , Email Marketing , SEO

Web Strategy 2008 (1)

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEO , Technology , Business , Corporate Blogging , Web 2.0 , Melbourne Web Design

Building the best websites (0)

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0 , Business , Corporate Blogging , Viral Marketing , Viral Marketing , Melbourne Web Design , Melbourne , Web Design

Crash course in writing successful blogs (0)

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate Blogging , Online Trends , Web 2.0 , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

The benefits of blogging and its acceptance as a form of mainstream media (0)

| 3/09/2007

There has been growing acceptance and awareness of the terms blogs and blogging. An article on Tech.Blorge.com revealed that 80% of Americans are aware of blogs and visit blogs on a regular basis.

tags: Technology , Business , Corporate Blogging , Web 2.0

Australian Political Blogging and the Benefits (1)

| 6/06/2007

In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?

tags: Web 2.0 , Corporate Blogging , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Why is Web 2.0 important for corporate websites (0)

| 22/05/2007

A recent article in the SMH titled It’s web take 2.0 confirms what we have been telling our clients for a very long time. When considering your next web design project or the upgrade of your current website, it is important to keep in mind the differences and advantages of a Web 2.0 website.

tags: Business , Corporate Blogging , Online Trends , Web 2.0 , Melbourne Web Design , Melbourne

Link wisely for a better rank (0)

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online Trends , Business , Common Sense , Corporate Blogging , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

We’re here for the long haul – the changing face of Web Services (0)

| 20/03/2007

Complacency is a killer when it comes to retaining your competitive position online. The past 18 months has seen a significant increase in the adoption of technologies and techniques that only last year, were perceived by some as “never going to catch on”.

tags: Web Design , Technology , Online Trends , Corporate Blogging , Email Marketing , Web 2.0 , Melbourne Web Design , Melbourne