Australia’s Untapped eCommerce Market

Are you an existing retailer but afraid to take the leap into etailing?

With ever increasing trends to buy online or even to research a potential purchase online it makes sense that businesses look to extend themselves into the online space.

Businesses such as JC Penny and Abercrombie & Fitch are seen to be the pioneers of selling online on an international scale (very successfully) and its time some Australian brands get a piece of the action.

Many Australian businesses have stores all over the country, often many in each state - but can see the potential setup of an online store to sell their products as a direct competitor to the in-store sales and as a  threat to the offline ‘bricks and mortar’ of the business.

The opportunity is huge, so it is important to build a team who understands the importance and benefit of an ever expanding channel.

Carla Bridge quoted Joe Dittmar, saying that “Australia is a market waiting to happen”.

Dittmar also stated that “Picking the right platform and the right partner is like a marriage - you don't want to be looking to restart a marriage every three years, you want someone who is going to be around for the long haul”.

Selecting a suitable supplier to help your business identify how and where it can come into the online retailing space is equally as important as choosing the right platform to build it on.

Be sure to work with a supplier who knows the online etailing space, and of course who understands your business and who has gone through the necessary groundwork to know your customers and what they expect from a (very welcome) new online experience with your brand and products or services.

Dittmar said “Pick the right platform that can help talk through all these channels and execute the marketing campaigns in store that align with your web”.

A supplier who also has indepth knowledge of ecommerce strategy (and how this can work with your existing offline strategy), and platforms on which to build will add a strong kick-start to your move to selling online.

This knowledge will be invaluable, and will ensure you build the right relationship with your online customers.