Web 2.0

Affiliate Marketing - Should you be considering it? (0)

| 1/08/2008

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0 ,  Web Strategy ,  Online Marketing ,  SEM ,  Search

Online Competitors - Who are they? (0)

| 28/07/2008

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0 ,  Online Marketing ,  Web Strategy ,  SEO

Increasing Email Subscribers (0)

| 23/07/2008

Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.

tags: Web 2.0 ,  Online Marketing ,  Email Marketing

Strategy for Writing Blog Content (0)

| 18/07/2008

Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

tags: Web 2.0 ,  Corporate Blogging ,  Online Marketing

Publishing Your Website Offline (0)

| 17/07/2008

It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.

tags: Web 2.0 ,  Online Marketing ,  Business

Get your staff blogging! (0)

| 16/07/2008

Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?

tags: Web 2.0 ,  Web Strategy ,  Online Marketing

Running Urchin VS Google Analytics (0)

| 15/07/2008

We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.

tags: Web 2.0 ,  Online Trends

Do you have a Purple Cow website? (0)

| 14/07/2008

This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?

tags: Web 2.0 ,  Web Strategy ,  Web Design ,  Online Marketing

Using competitions to drive traffic (0)

| 11/07/2008

Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.

tags: Web 2.0 ,  Online Marketing ,  Web Strategy

Coupons for Ecommerce Sites (0)

| 10/07/2008

How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.

tags: Web 2.0 ,  Online Marketing

Tactics: Improving your Bounce Rate (0)

| 9/07/2008

Once a customer launches a website, the first question is usually; “How do I know it’s successful?”

tags: Web Design ,  SEO ,  Web 2.0

Website-to-CRM lead automation (0)

| 8/07/2008

One of the requests we are receiving more and more is to engineer the ability for our clients to have their web generated leads directly added to their Microsoft Dynamics CRM(Customer Relationship Management) software, Salesforce or other CRM

tags: Web 2.0 ,  Web Design ,  Sales ,  CRM

Twitter – Maximizing its Potential for Business (0)

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0 ,  Business ,  Online Trends

Decluttering Your Website – When Having it All is Too Much. (0)

| 2/07/2008

One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn’t resonate with the online audience – in fact, it can drive them – and their business - away.

tags: Web 2.0 ,  Web Design ,  Technology ,  Usability

Applications for the 3GiPhone (0)

| 1/07/2008

With the recent launch of Apple’s 3rd Generation (3G) iPhone, many of our customers have been interested in discussing in-house applications for it. With download speeds that near those of WiFi and several design enhancements, using the new iPhone as a way to engage customers with free content is a very attractive marketing option – and companies want to be quick to take advantage.

tags: Web 2.0 ,  Web Design ,  Technology ,  Media

Embedding PowerPoint into your Website? (0)

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: Technology ,  Business ,  Media ,  Web 2.0 ,  Online Trends

Linkedin for Business (0)

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0 ,  Web Design ,  Media ,  Business ,  Online Trends

Blog Ideas to Drive Traffic (0)

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate Blogging ,  Online Trends ,  Web 2.0

Building your website’s traffic strategy (0)

| 12/06/2008

The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.

tags: Online Trends ,  Sydney Web Design ,  Web 2.0 ,  Common Sense

Use Mapping to help customers find you (0)

Gillian Lindsay | 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0 ,  Online Trends ,  Search

Video content brings traffic (0)

Robert Beerworth | 23/04/2008

Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.

tags: Web 2.0 ,  Online Trends ,  Media

Flash application development for Facebook (0)

Gabriel Muller | 23/04/2008

Many of the recent Facebook applications we’ve designed are Flash applications that were made to operate in the Facebook environment. These can greatly increase traffic if developed for your website.

tags: Online Trends ,  facebook applications ,  Web 2.0

Has Social Networking blurred the line between Blog and CMS systems? (1)

| 9/04/2008

We are starting to see a convergance between Content Management Systems such as Sitedock and Blog systems such as Wordpress driven by a need to leverage social networking to achieve a greater market share.

tags: Technology ,  Web Development ,  Web 2.0

Namesqueeze Pages, Could they work for your company’s site? (0)

Luke Manion | 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0 ,  Online Trends ,  Corporate Blogging

Why A Facebook Application is Good Marketing (0)

Luke Manion | 13/03/2008

While marketing firms hunt for new methodologies to target specific demographics, the members of Facebook almost obsessively self-define. This results in an abundant, well-articulated and international pool of potential customers.The question is how to reach them. The answer is by building a Facebook application.

tags: Web 2.0 ,  facebook applications ,  facebook

Daft Punk (0)

| 18/01/2008

Vince from our web development team noticed that our Facebook Application was being used by Daft Punk.

tags: facebook applications ,  facebook ,  Web 2.0

Web Strategy 2008 (1)

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEO ,  Technology ,  Business ,  Corporate Blogging ,  Web 2.0 ,  Melbourne Web Design

Building the best websites (0)

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0 ,  Business ,  Corporate Blogging ,  Viral Marketing ,  Viral Marketing ,  Melbourne Web Design ,  Melbourne ,  Web Design

Get the Goss – With Fox8’s Gossip Girl Facebook Application (0)

James Cox | 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0 ,  Viral Marketing ,  Web Development ,  Online Trends

Wiliam: A Smart Company! (0)

Jake Challenor | 8/11/2007

Wiliam was a-buzz this afternoon when a great article about our web design company and Managing Director- Robert Beerworth, was published on SmartCompany.com.au.

tags: Media ,  Web 2.0 ,  Melbourne Web Design ,  Melbourne ,  Web Design

Can you Google My Space? (0)

James Cox | 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0 ,  Business ,  Online Trends

Facebook; Windows of Opportunity for Microsoft (0)

James Cox | 25/10/2007

Facebook and Microsoft today announced a deal that could potentially revolutionise social networking. Software goliath Microsoft has signed on to invest $240 million into the social networking portal – currently the ninth most visited website in the US (according to Hitwise).

tags: Web 2.0 ,  Media

Online Lead Generation 2.0 (0)

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0 ,  Business ,  SEO Melbourne ,  Search Engine Optimisation Melbourne ,  SEO

Wiliam’s Pink Ribbon Breakfast (0)

Hannah Therese | 22/10/2007

With breast cancer rates increasing dramatically from 5,000 a year to 12,000, Wiliam staff felt it was vital that we band together for Wiliam’s Pink Ribbon breakfast - to demonstrate our continual support and raise funds for crucial funds into breast cancer research.

tags: Web 2.0 ,  Clients

Benefits of RSS advertising (0)

Hannah Therese | 12/10/2007

Why RSS advertising? Users are subscribing to RSS Feeds thick and fast - making RSS advertisements easy to track and effective in enabling organisations to measure success. It’s reasonably low-cost and can generate higher click-through rates than most forms of online advertising.

tags: Viral Marketing ,  Web 2.0

Flog Your Blog on Facebook (0)