Recycling with City of Sydney Council (0) Add to My Brief

As part of Wiliam’s ongoing work for the City of Sydney Council, we recently worked on the Zero Waste website. Zero Waste is an exciting initiative that aims to give people ideas on how to consume less and really think about how waste can be a valuable resource.

tags: Web 2.0Web DesignFlash Animation

Affiliate Marketing - Should you be considering it? (0) Add to My Brief

| 1/08/2008

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0Web StrategyOnline MarketingSEMSearch

Online Competitors - Who are they? (0) Add to My Brief

| 28/07/2008

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0Online MarketingWeb StrategySEO

Increasing Email Subscribers (0) Add to My Brief

| 23/07/2008

Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.

tags: Web 2.0Online MarketingEmail Marketing

Strategy for Writing Blog Content (0) Add to My Brief

| 18/07/2008

Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

tags: Web 2.0Corporate BloggingOnline Marketing

Publishing Your Website Offline (0) Add to My Brief

| 17/07/2008

It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.

tags: Web 2.0Online MarketingBusiness

Get your staff blogging! (0) Add to My Brief

| 16/07/2008

Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?

tags: Web 2.0Web StrategyOnline Marketing

Running Urchin VS Google Analytics (0) Add to My Brief

| 15/07/2008

We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.

tags: Web 2.0Online Trends

Do you have a Purple Cow website? (0) Add to My Brief

| 14/07/2008

This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?

tags: Web 2.0Web StrategyWeb DesignOnline Marketing

Using competitions to drive traffic (0) Add to My Brief

| 11/07/2008

Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.

tags: Web 2.0Online MarketingWeb Strategy

Coupons for Ecommerce Sites (0) Add to My Brief

| 10/07/2008

How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.

tags: Web 2.0Online Marketing

Tactics: Improving your Bounce Rate (0) Add to My Brief

| 9/07/2008

Once a customer launches a website, the first question is usually; “How do I know it’s successful?”

tags: Web DesignSEOWeb 2.0

Website-to-CRM lead automation (0) Add to My Brief

| 8/07/2008

One of the requests we are receiving more and more is to engineer the ability for our clients to have their web generated leads directly added to their Microsoft Dynamics CRM(Customer Relationship Management) software, Salesforce or other CRM

tags: Web 2.0Web DesignSalesCRM

Twitter – Maximizing its Potential for Business (0) Add to My Brief

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0BusinessOnline Trends

Decluttering Your Website – When Having it All is Too Much. (0) Add to My Brief

| 2/07/2008

One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn’t resonate with the online audience – in fact, it can drive them – and their business - away.

tags: Web 2.0Web DesignTechnologyUsability

Applications for the 3GiPhone (0) Add to My Brief

| 1/07/2008

With the recent launch of Apple’s 3rd Generation (3G) iPhone, many of our customers have been interested in discussing in-house applications for it. With download speeds that near those of WiFi and several design enhancements, using the new iPhone as a way to engage customers with free content is a very attractive marketing option – and companies want to be quick to take advantage.

tags: Web 2.0Web DesignTechnologyMedia

Embedding PowerPoint into your Website? (0) Add to My Brief

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: TechnologyBusinessMediaWeb 2.0Online Trends

Linkedin for Business (0) Add to My Brief

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0Web DesignMediaBusinessOnline Trends

Blog Ideas to Drive Traffic (0) Add to My Brief

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate BloggingOnline TrendsWeb 2.0

Building your website’s traffic strategy (0) Add to My Brief

| 12/06/2008

The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.

tags: Online TrendsSydney Web DesignWeb 2.0Common Sense

Use Mapping to help customers find you (0) Add to My Brief

Gillian Lindsay | 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0Online TrendsSearch

Video content brings traffic (0) Add to My Brief

Robert Beerworth | 23/04/2008

Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.

tags: Web 2.0Online TrendsMedia

Flash application development for Facebook (0) Add to My Brief

Gabriel Muller | 23/04/2008

Many of the recent Facebook applications we’ve designed are Flash applications that were made to operate in the Facebook environment. These can greatly increase traffic if developed for your website.

tags: Online Trendsfacebook applicationsWeb 2.0

Has Social Networking blurred the line between Blog and CMS systems? (1) Add to My Brief

| 9/04/2008

We are starting to see a convergance between Content Management Systems such as Sitedock and Blog systems such as Wordpress driven by a need to leverage social networking to achieve a greater market share.

tags: TechnologyWeb DevelopmentWeb 2.0

Namesqueeze Pages, Could they work for your company’s site? (0) Add to My Brief

Luke Manion | 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0Online TrendsCorporate Blogging

Why A Facebook Application is Good Marketing (0) Add to My Brief

Luke Manion | 13/03/2008

While marketing firms hunt for new methodologies to target specific demographics, the members of Facebook almost obsessively self-define. This results in an abundant, well-articulated and international pool of potential customers.The question is how to reach them. The answer is by building a Facebook application.

tags: Web 2.0facebook applicationsfacebook

Daft Punk (0) Add to My Brief

| 18/01/2008

Vince from our web development team noticed that our Facebook Application was being used by Daft Punk.

tags: facebook applicationsfacebookWeb 2.0

Web Strategy 2008 (1) Add to My Brief

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEOTechnologyBusinessCorporate BloggingWeb 2.0Melbourne Web Design

Building the best websites (0) Add to My Brief

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0BusinessCorporate BloggingViral MarketingViral MarketingMelbourne Web DesignMelbourneWeb Design

Get the Goss – With Fox8’s Gossip Girl Facebook Application (0) Add to My Brief

James Cox | 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0Viral MarketingWeb DevelopmentOnline Trends

Wiliam: A Smart Company! (0) Add to My Brief

Jake Challenor | 8/11/2007

Wiliam was a-buzz this afternoon when a great article about our web design company and Managing Director- Robert Beerworth, was published on SmartCompany.com.au.

tags: MediaWeb 2.0Melbourne Web DesignMelbourneWeb Design

Can you Google My Space? (0) Add to My Brief

James Cox | 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0BusinessOnline Trends

Facebook; Windows of Opportunity for Microsoft (0) Add to My Brief

James Cox | 25/10/2007

Facebook and Microsoft today announced a deal that could potentially revolutionise social networking. Software goliath Microsoft has signed on to invest $240 million into the social networking portal – currently the ninth most visited website in the US (according to Hitwise).

tags: Web 2.0Media

Online Lead Generation 2.0 (0) Add to My Brief

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0BusinessSEO MelbourneSearch Engine Optimisation MelbourneSEO

Wiliam’s Pink Ribbon Breakfast (0) Add to My Brief

Hannah Therese | 22/10/2007

With breast cancer rates increasing dramatically from 5,000 a year to 12,000, Wiliam staff felt it was vital that we band together for Wiliam’s Pink Ribbon breakfast - to demonstrate our continual support and raise funds for crucial funds into breast cancer research.

tags: Web 2.0Clients

Benefits of RSS advertising (0) Add to My Brief

Hannah Therese | 12/10/2007

Why RSS advertising? Users are subscribing to RSS Feeds thick and fast - making RSS advertisements easy to track and effective in enabling organisations to measure success. It’s reasonably low-cost and can generate higher click-through rates than most forms of online advertising.

tags: Viral MarketingWeb 2.0

Flog Your Blog on Facebook (0) Add to My Brief